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Sports Betting History – Three Things To Know

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People in some countries have been betting on sports for many years. The gambling laws are different in each country, so it shouldn’t be surprising that users in some parts of the world still don’t have access to a gambling site or a land-based bookie. However, if you decide to find out more about the sports betting history on this link, you will see that places like the United Kingdom play a vital role in the betting industry.

Millions of people from all over the globe bet on sports on a daily basis. Most of them are probably not interested in the history of this industry, but others will definitely want to know more. That’s why we will share a few amazing facts about the history of sports betting.

  1. Horse racing plays a very important role

Nowadays, the leading online betting platforms offer a variety of sports. Some sites specialize in different things, but most bookmakers provide every popular option, including horse racing. The latter is one of the go-to options for bettors in the UK, but it does not have that many fans elsewhere.

Needless to say, things were different back in the day. Although some people placed bets on football, horse racing was one of the first sports that popularized this hobby. In fact, one of the people that are responsible for making this sport trendy among bettors is Harry Ogden. In the 1700s, he created horse betting odds based on each horse’s performance.

Although this might not seem impressive today, these odds helped punters decide whether they want to bet on the favorite or the horses that don’t perform that well. As you can probably guess, this changed the industry.

  1. The first gambling laws are more around 200 years old

Sports betting was slowly growing in popularity back in the day, especially among the wealthy who were willing to put their luck to the test. Many people decided to form “bookmakers” that accept bets, but the odds were designed in a way to always be in their favor.  What was even more annoying was that many “bookmakers” refused to pay the winners, which led to numerous court cases.

In order to prevent some frauds from taking advantage of people, England decided to introduce different gambling laws. One of the most popular ones is the 1845 Gaming Act because it was the first such thing in England.

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There were several other gambling laws after that, and each one was more refined and addressed more issues that people had to deal with before that.

  1. The rise of online betting

Betting on sports using land-based shops was not that popular in some parts of the world. In fact, only people in some countries had access to those things, which was one of the reasons why the internet plays one of the most important roles in the history of sports betting.

Online betting was not that popular at first, but once more people had access to the internet, many companies noticed that this was a golden opportunity. Instead of going to land-based bookies to place a bet, punters had the chance to wager on their favorite sport from the comforts of their homes. Needless to say, online betting quickly became extremely popular, especially in the countries where gambling was legal.

Speaking of laws, online betting had a major impact on most countries’ gambling legislation. Since people started using VPNs and other tools to use some sites, many states decided to allow gambling so that they could earn money from the gambling companies that want to operate within their jurisdictions.

Today, online betting is becoming more popular every day, which explains why millions of people use their favorite bookmakers. Sadly, there are many countries where gambling is not legal yet, but this may change in the future.

 

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Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024

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Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.

Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.

Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America™ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.

Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”

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Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands

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Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.

“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.

The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

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For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.

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