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HOW AUTOMATION WORKS FOR SPORTS BETTING PROMOTIONS? THE SMARTICO METHOD

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Pass it to Maradona! It was an incredibly successful football strategy in the 1980s. Sometimes, even the God apparently lent a hand to the strategy’s success!

Similarly, ‘pass it to the machine’ must be an equally fruitful marketing strategy of our times. It basically means to automate the whole customer relationship management (CRM) process.

But how do you actually pass it to the machine?

Well, here is how it works. If you are not quite well-versed with the CRM and marketing activities, first let us quickly have a run down on how the marketing process works in a betting company’s CRM division. Then we will see how it is automated with Smartico’s platform.

A word about the platform before we begin. It has three major parts:

  1. Real time marketing application
  2. Gamification tool
  3. Real time business intelligence (BI) module

 

Sportsbook Operator’s Conventional Promotional Method

The CRM division of every major Sportsbook works super efficiently to attract maximum players to punt on the games that they promote.

Let’s take a look at how the CRM division works before a major game of European football.  The CRM division sends all sorts of promotions and intimations to players in their databases.

Promotions can be in the form of any format, mainly the following:

  • Emails
  • SMS on their phones
  • Messages on their social media feeds like Facebook or Twitter timeline
  • Push notifications to the app users
  • Pop-ups on the website

The operators have to get the text needed for emails and message notifications, videos and graphics for social media promotion for each game separately and schedule their sending on appropriate timings on CRM software.

Then there are the categories of players, or buckets as they are sometimes called. For example,

  • one bucket of regular, loyal customers,
  • another comprising occasional customers,
  • yet another having only newly joined customers,
  • another bucket comprising dormant customers and so on.

For each bucket, the promotional feature has to be customized. That is, different versions of emails, social media graphics and messages are ideally required for each category of players. Some clusters of customers will also need some kind of bonuses or offers to spur them into punt for this game. So the CRM operators have to add information about such bonuses manually too.

As you can see, it involves cumbersome manual work and there is a good chance that the intended message still may not reach the right player.

Automation can make the process easy and ensure that each player receives exactly the right kind of messages and intimations.

Inside the Automation Process with Smartico

Smartico’s three-pronged software application makes life easy for CRM operators.

The operators need to get the various kinds of creatives done as previously – text, graphics, video and all that. They have to create at least one template for each mode of communication too: for email, SMS push notification, social media posts and so on.

That’s all. The software will take care of the rest.

It uses special dynamic tags to deliver the right kind of content about the right match to the right players through the right channel by leveraging the real time BI module that churns live player data.

The CRM operators can select the games from a list of upcoming games across leagues that they want to promote. The software will initiate an automated marketing campaign at a scheduled time before each match.

One of the software’s most useful features is the Campaign flow builder, which allows the operators to create the flow and order of sending various modes of communication. For example, first send emails, then push notifications or SMS, then social media promotions and and finally show a popup when the player logs in to the website or app of the sportsbook.

Each of the communication will contain two kinds of creatives:

  1. Fixed
  2. Dynamic

Fixed communication will be the text, graphics and video that are intended to persuade the players to sign in and place bets.

Dynamic communication refers to the text and graphics that provide the information that keeps on changing from match to match: such as the names of the competing teams, the league, stadium, date and time of the match and such like. If the communication offers bonuses or special offers, the text and graphics depicting the bonus or offer are also will be part of the dynamic communication.

The software will automatically populate the dynamic elements in each communication based on the real time data of player behavior data and preferences.  For this the software makes use of something called dynamic tags.

To sum up, the work flow of the operator changes as follows:

  • Create the templates of email, messages, graphics and videos
  • Choose the matches that need to be promoted
  • Select with the targeted population of customers (That is, the operator can opt for promoting Bundesliga matches just to the players who routinely bet on Bundesliga matches only)
  • Set the starting time for the campaign – how many day, weeks or even months before the match (even if matches are postponed or get cancelled for some reason, the software will alter the communication schedule accordingly)
  • Insert bonus offers, wherever needed.
  • Pick the order of communication modes through Campaign flow builder
  • Sit back and watch the results

This way, the operators can think about improving the overall quality of the marketing campaigns and look for innovations, rather than running hurriedly to tick each boxes of the communication mix.

The software saves time, delivers better results and better streamlines the operations.

So, pass it to the machine!

 

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TaDa Spins a Treasure Trail in TriLuck™ Sequel, 3 Coin Treasures 2

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Leading content provider, TaDa Gaming, is giving players another chance to hit the big time with 3 Coin Treasures 2, a three reels, five rows slot with 243 ways to win.

Part of the TriLuck™ series and a sequel to hit release 3 Coin Treasure, this new release delivers colourful coins and three separate colour coin Scatters to trigger the three different bonus games. Add in the Firecracker Wilds, the Golden Auspicious Coin, Double Reel multiplier, fixed multiplier jackpots and a Lock & Respin feature and it’s easy to see why players are going coin crazy.

When any colour coin Scatter appears on the reels, it can trigger one of the free games .Blue will trigger the Tiger, purple is for the Dragon and green, the Koi free games. Two scatters will trigger two games and when all three coin Scatters appear on the reels, then all three games can trigger simultaneously for some seriously lucky big wins.

At the beginning of each bonus game round, players will receive five bonus gold jackpot coins on the reels. Each free game grants three free spins. The Lock & Respin feature will kick in when extra gold coins or any of the Scatters appear, constantly resetting the free spin counter to three until no more winning combinations are achieved.

Land a purple coin during a free game and unlock the Double Reel Multiplier which is a new addition. If any other purple coins land on the reels, a new grid with another five gold coins will open and a 2x multiplier gets applied to each colourful coin wins.

When the green Koi Scatter coin appears in the bonus games, it acts as an accumulator and collects all the wins from the colourful coins. Gold, blue and purple coins also offer bonus multipliers.

Gold and purple include 0.1x, 0.2x, 0.5x, 0.8x, 1x, 1.5x, 2x, 2.5x, and 3x of the total bet; while blue gives a Mini bonus from 3x-8x; Minor will award 12.5x-30x; and Major will see a generous 100x multiplier.

During these rounds, only gold jackpot coins, colourful coins and the three Scatters will play out on the reels ,giving extra win potential and big bonuses including one of the four fixed multiplier jackpots which are dynamically based on the triggering bet.

Mini is worth 5x, with Minor rising to 10x. Major will award 50x and with the Grand Jackpot worth 5,000x, 3 Coins Treasure 2 is definitely a well-named game.

Sean Liu, Director of Product Management, TaDa Gaming, said: ‘The TriLuck™ games are designed to offer a mix of easy to play slots with interacting features and mechanics offering very big win potential. 3 Coins Treasure 2 delivers this in a superbly designed sequel with added gamification.’

The post TaDa Spins a Treasure Trail in TriLuck™ Sequel, 3 Coin Treasures 2 appeared first on European Gaming Industry News.

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Super Flip Deluxe gives a fresh spin to a fan favourite

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Play’n GO revisit a classic hit with Super Flip Deluxe, bringing back the charm of the original slot while adding new ways to win and a sleek new look.

This update to Super Flip keeps everything fans loved, while giving it a modern refresh. The clean, classic layout is still here – now with sharper graphics and smoother gameplay. Players can also enjoy new features that give them more chances to win, such as surprise coin prizes and a second spin when things don’t quite go their way.

A key feature sees the game give players another chance when the first two reels match but don’t lead to a win – a clever way to keep the action going. At the same time, random coins can land and award instant prizes, adding unexpected rewards during regular play. There’s also a free spins round where the reels flip, offering a different view and even more chances to line up a win.

This slot is ideal for anyone who enjoyed the original Super Flip, as well as new players who want something simple, quick, and rewarding. The balance of familiar play with some exciting updates makes it easy to pick up, but satisfying to return to again and again.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Super Flip Deluxe is all about giving players a classic slot experience with just the right amount of surprise. It’s sharp, simple, and great fun – a perfect pick for quick play sessions that still offer strong win potential.”
Slick, stylish, and packed with smart upgrades – Super Flip Deluxe proves that a good idea can always get better.

The post Super Flip Deluxe gives a fresh spin to a fan favourite appeared first on European Gaming Industry News.

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Scott Pilgrim Takes Over San Diego – New Scott Pilgrim EX Gameplay and Physical Editions Revealed During San Diego Comic Con Panel

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Physical Editions available for pre-order from Limited Run Games

San Diego got a face full of hard-hitting Canadian brawler action with a panel from Scott Pilgrim franchise creator Bryan Lee O’Malley, developer and publisher Tribute Games, Limited Run Games, and Universal Products & Experiences on Scott Pilgrim EX that included a lively discussion and a first-look at a gameplay teaser showcasing the start of Scott Pilgrim’s latest adventure. The panel culminated with an announcement revealing Scott Pilgrim EX’s physical editions, which will be available for pre-order now through Sept. 21 from Limited Run Games.

Today’s panel included Bryan Lee O’Malley as well as Tribute Games President Jean-Francois Major, Tribute Games Narrative Designer Yannick Belzil, Limited Run Games CEO Josh Fairhurst, Universal Products & Experiences Executive Producer John Melchior and was moderated by Blank Check Podcast host Griffin Newman. The panel dove into the game’s place in the franchise as a brand-new adventure in its ever-growing universe. Bringing some in-universe music to the show, acclaimed rock band and Scott Pilgrim alumni Anamanaguchi’s Peter Berkman made a surprise appearance to chat about the group’s involvement in creating Scott Pilgrim EX’s soundtrack and showcase a brand-new track from the game.

The sneak peek of gameplay for the upcoming beat’em-up highlighted the start of Scott and Ramona’s romp through Toronto. With Sex Bob Omb’s instruments stolen, the duo has to race across the city’s landscape, from its streets to its beaches (Toronto always had beaches, right?) and maybe even back in time to reclaim them from new gangs that threaten to take over the worl in d and Ramona’s returning evil exes.

You can watch the all-new Scott Pilgrim EX Gameplay Sneak Peek that debuted during the Scott Pilgrim EX San Diego Comic Con panel here: youtube.com/watch?v=nnR9UNNDEt0

Limited Run Games announced it will release three different physical editions of Scott Pilgrim EX – all of which are available to preorder now:

The Scott Pilgrim EX – Standard Edition ($39.99) includes:

  • Game case with foil key art cover exclusive to the Limited Run Games’ preorder
  • Reversible cover art with artwork by Crisppyboat
  • Game disc/cartridge

The Scott Pilgrim EX – Deluxe Adventure Edition ($64.99) includes:

  • Game case with foil key art cover exclusive to the Limited Run Games’ preorder
  • Reversible cover art with artwork by Crisppyboat
  • Game disc/cartridge
  • Tie-in comic by Bryan Lee O’Malley
  • CD game soundtrack
  • Deluxe box with reversible cover art by illustrator Matias Bergara

The Scott Pilgrim EX – Ultimate Adventure Edition ($174.99) includes:

  • Game case with foil key art cover exclusive to the Limited Run Games’ preorder
  • Game disc/cartridge
  • CD game soundtrack
  • Scott Pilgrim EX Game Goose replica box
  • Reversible poster featuring art from Bryan Lee O’Malley and Matias Bergara
  • Hardcover artbook / strategy guide
  • Acrylic diorama with Scott and Ramona figures
  • Pixelated, two-sided commemorative coin

 

The post Scott Pilgrim Takes Over San Diego – New Scott Pilgrim EX Gameplay and Physical Editions Revealed During San Diego Comic Con Panel appeared first on Gaming and Gambling Industry in the Americas.

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