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Forza Kalamba!
Tamas Kusztos, Head of Sales and Account Management at slots developer Kalamba Games gives us some insight into the company’s recent entry into the vibrant Italian market and what it hopes to bring to the well-established territory.
The Italian market for gambling is one of the most proven and lucrative in Europe, if not globally. From land-based and online to esports and sports betting, there’s little that a bettor can’t wager on in the country thanks to the regulated landscape it operates in. But what about newcomers like Kalamba? Is it actually advantageous for us to make our debut now? Well, there are certain benefits in that we have been able to identify some player preferences and trends which will help us hit the ground running. The market being as mature as it is also helps us to quickly get a handle on general market conditions and how regulation has progressed.
As it’s turned out, it’s actually been a very good time to do it, as online casino has grown to become the most lucrative product vertical in the Italian online market, with slot products now accounting for upwards of two-thirds of overall segment revenue of €831m in 2019 and €837m in the first nine months of 2020. As recently as last November, the 2 billion revenue mark was surpassed by regulated operators for the first time ever and that was followed by another record-breaking December, which saw a 40 per cent month-on-month increase.
Given our success in other European markets, we are sure that there will always be an appetite for fresh content such as ours and we are excited to introduce it to the Italian players.
But of course, not all European territories are the same – Italy has a very strong land-based heritage and many online operators also run betting shops. This gives us a good insight into what this slightly different player demographic enjoys. We will be looking to develop new content for the Italian market that offers the mechanics, features, and themes that the local player base knows and loves. It is all about knowing your customer and making sure our content is tailored to attract them and we will learn as we go and improve our content along the way.
Getting us off to a good start, we have a really broad portfolio of titles with our 50th game being launched later this year. We offer players a range of different themes and have been working hard to develop our signature features. Some of our best loved ones are HyperBet and HyperBonus, which allow players to adjust the volatility level of the game and to shortcut into bonus rounds. Coupled with exciting themes and a slick user interface, this means we can really cater for all demographics. We have a packed roadmap for 2021 which will see us take our content to new heights.
But having those games alone isn’t the whole picture, we need to align ourselves with the right local partners to gain the best possible insight. As a supplier, you only have access to part of the performance data of your games with operators holding the other important piece of information. It is therefore crucial to work closely with operators to get a 360 view of how well our content is performing in the market and what kind of content players prefer. We have talked with some of our partners in detail about the market trends and we will certainly take it into consideration when creating games. We are however confident that our unique offering will carve out a decent market share with our fresh approach towards slots.
That approach is also evident in our player engagement and part of our Bullseye RGS, which has been doing particularly well since its introduction last year. We have already released Big Win Replay, where players can go back and watch their big wins repeatedly. Our data shows that this significantly increases the engagement levels compared with players who choose not to use it. Building on that, we’re soon to include our own unique take on the classic Jackpots feature, while later this year, we’re set to introduce some really fresh and exciting gamification tools that will increase engagement and retention levels with players.
So all in all, it’s exciting times in Italy and with our powerful combination of innovative games and promotional tools, we’re confident we can take advantage and push forward to become one of the leading suppliers there.
Latest News
TaDa Spins a Treasure Trail in TriLuck™ Sequel, 3 Coin Treasures 2

Leading content provider, TaDa Gaming, is giving players another chance to hit the big time with 3 Coin Treasures 2, a three reels, five rows slot with 243 ways to win.
Part of the TriLuck™ series and a sequel to hit release 3 Coin Treasure, this new release delivers colourful coins and three separate colour coin Scatters to trigger the three different bonus games. Add in the Firecracker Wilds, the Golden Auspicious Coin, Double Reel multiplier, fixed multiplier jackpots and a Lock & Respin feature and it’s easy to see why players are going coin crazy.
When any colour coin Scatter appears on the reels, it can trigger one of the free games .Blue will trigger the Tiger, purple is for the Dragon and green, the Koi free games. Two scatters will trigger two games and when all three coin Scatters appear on the reels, then all three games can trigger simultaneously for some seriously lucky big wins.
At the beginning of each bonus game round, players will receive five bonus gold jackpot coins on the reels. Each free game grants three free spins. The Lock & Respin feature will kick in when extra gold coins or any of the Scatters appear, constantly resetting the free spin counter to three until no more winning combinations are achieved.
Land a purple coin during a free game and unlock the Double Reel Multiplier which is a new addition. If any other purple coins land on the reels, a new grid with another five gold coins will open and a 2x multiplier gets applied to each colourful coin wins.
When the green Koi Scatter coin appears in the bonus games, it acts as an accumulator and collects all the wins from the colourful coins. Gold, blue and purple coins also offer bonus multipliers.
Gold and purple include 0.1x, 0.2x, 0.5x, 0.8x, 1x, 1.5x, 2x, 2.5x, and 3x of the total bet; while blue gives a Mini bonus from 3x-8x; Minor will award 12.5x-30x; and Major will see a generous 100x multiplier.
During these rounds, only gold jackpot coins, colourful coins and the three Scatters will play out on the reels ,giving extra win potential and big bonuses including one of the four fixed multiplier jackpots which are dynamically based on the triggering bet.
Mini is worth 5x, with Minor rising to 10x. Major will award 50x and with the Grand Jackpot worth 5,000x, 3 Coins Treasure 2 is definitely a well-named game.
Sean Liu, Director of Product Management, TaDa Gaming, said: ‘The TriLuck™ games are designed to offer a mix of easy to play slots with interacting features and mechanics offering very big win potential. 3 Coins Treasure 2 delivers this in a superbly designed sequel with added gamification.’
The post TaDa Spins a Treasure Trail in TriLuck™ Sequel, 3 Coin Treasures 2 appeared first on European Gaming Industry News.
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Super Flip Deluxe gives a fresh spin to a fan favourite

Play’n GO revisit a classic hit with Super Flip Deluxe, bringing back the charm of the original slot while adding new ways to win and a sleek new look.
This update to Super Flip keeps everything fans loved, while giving it a modern refresh. The clean, classic layout is still here – now with sharper graphics and smoother gameplay. Players can also enjoy new features that give them more chances to win, such as surprise coin prizes and a second spin when things don’t quite go their way.
A key feature sees the game give players another chance when the first two reels match but don’t lead to a win – a clever way to keep the action going. At the same time, random coins can land and award instant prizes, adding unexpected rewards during regular play. There’s also a free spins round where the reels flip, offering a different view and even more chances to line up a win.
This slot is ideal for anyone who enjoyed the original Super Flip, as well as new players who want something simple, quick, and rewarding. The balance of familiar play with some exciting updates makes it easy to pick up, but satisfying to return to again and again.
The post Super Flip Deluxe gives a fresh spin to a fan favourite appeared first on European Gaming Industry News.
Latest News
Scott Pilgrim Takes Over San Diego – New Scott Pilgrim EX Gameplay and Physical Editions Revealed During San Diego Comic Con Panel

Physical Editions available for pre-order from Limited Run Games
San Diego got a face full of hard-hitting Canadian brawler action with a panel from Scott Pilgrim franchise creator Bryan Lee O’Malley, developer and publisher Tribute Games, Limited Run Games, and Universal Products & Experiences on Scott Pilgrim EX that included a lively discussion and a first-look at a gameplay teaser showcasing the start of Scott Pilgrim’s latest adventure. The panel culminated with an announcement revealing Scott Pilgrim EX’s physical editions, which will be available for pre-order now through Sept. 21 from Limited Run Games.
Today’s panel included Bryan Lee O’Malley as well as Tribute Games President Jean-Francois Major, Tribute Games Narrative Designer Yannick Belzil, Limited Run Games CEO Josh Fairhurst, Universal Products & Experiences Executive Producer John Melchior and was moderated by Blank Check Podcast host Griffin Newman. The panel dove into the game’s place in the franchise as a brand-new adventure in its ever-growing universe. Bringing some in-universe music to the show, acclaimed rock band and Scott Pilgrim alumni Anamanaguchi’s Peter Berkman made a surprise appearance to chat about the group’s involvement in creating Scott Pilgrim EX’s soundtrack and showcase a brand-new track from the game.
The sneak peek of gameplay for the upcoming beat’em-up highlighted the start of Scott and Ramona’s romp through Toronto. With Sex Bob Omb’s instruments stolen, the duo has to race across the city’s landscape, from its streets to its beaches (Toronto always had beaches, right?) and maybe even back in time to reclaim them from new gangs that threaten to take over the worl in d and Ramona’s returning evil exes.
You can watch the all-new Scott Pilgrim EX Gameplay Sneak Peek that debuted during the Scott Pilgrim EX San Diego Comic Con panel here: youtube.com/watch?v=nnR9UNNDEt0
Limited Run Games announced it will release three different physical editions of Scott Pilgrim EX – all of which are available to preorder now:
The Scott Pilgrim EX – Standard Edition ($39.99) includes:
- Game case with foil key art cover exclusive to the Limited Run Games’ preorder
- Reversible cover art with artwork by Crisppyboat
- Game disc/cartridge
The Scott Pilgrim EX – Deluxe Adventure Edition ($64.99) includes:
- Game case with foil key art cover exclusive to the Limited Run Games’ preorder
- Reversible cover art with artwork by Crisppyboat
- Game disc/cartridge
- Tie-in comic by Bryan Lee O’Malley
- CD game soundtrack
- Deluxe box with reversible cover art by illustrator Matias Bergara
The Scott Pilgrim EX – Ultimate Adventure Edition ($174.99) includes:
- Game case with foil key art cover exclusive to the Limited Run Games’ preorder
- Game disc/cartridge
- CD game soundtrack
- Scott Pilgrim EX Game Goose replica box
- Reversible poster featuring art from Bryan Lee O’Malley and Matias Bergara
- Hardcover artbook / strategy guide
- Acrylic diorama with Scott and Ramona figures
- Pixelated, two-sided commemorative coin
The post Scott Pilgrim Takes Over San Diego – New Scott Pilgrim EX Gameplay and Physical Editions Revealed During San Diego Comic Con Panel appeared first on Gaming and Gambling Industry in the Americas.
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