Latest News
Forza Kalamba!
Tamas Kusztos, Head of Sales and Account Management at slots developer Kalamba Games gives us some insight into the company’s recent entry into the vibrant Italian market and what it hopes to bring to the well-established territory.
The Italian market for gambling is one of the most proven and lucrative in Europe, if not globally. From land-based and online to esports and sports betting, there’s little that a bettor can’t wager on in the country thanks to the regulated landscape it operates in. But what about newcomers like Kalamba? Is it actually advantageous for us to make our debut now? Well, there are certain benefits in that we have been able to identify some player preferences and trends which will help us hit the ground running. The market being as mature as it is also helps us to quickly get a handle on general market conditions and how regulation has progressed.
As it’s turned out, it’s actually been a very good time to do it, as online casino has grown to become the most lucrative product vertical in the Italian online market, with slot products now accounting for upwards of two-thirds of overall segment revenue of €831m in 2019 and €837m in the first nine months of 2020. As recently as last November, the 2 billion revenue mark was surpassed by regulated operators for the first time ever and that was followed by another record-breaking December, which saw a 40 per cent month-on-month increase.
Given our success in other European markets, we are sure that there will always be an appetite for fresh content such as ours and we are excited to introduce it to the Italian players.
But of course, not all European territories are the same – Italy has a very strong land-based heritage and many online operators also run betting shops. This gives us a good insight into what this slightly different player demographic enjoys. We will be looking to develop new content for the Italian market that offers the mechanics, features, and themes that the local player base knows and loves. It is all about knowing your customer and making sure our content is tailored to attract them and we will learn as we go and improve our content along the way.
Getting us off to a good start, we have a really broad portfolio of titles with our 50th game being launched later this year. We offer players a range of different themes and have been working hard to develop our signature features. Some of our best loved ones are HyperBet and HyperBonus, which allow players to adjust the volatility level of the game and to shortcut into bonus rounds. Coupled with exciting themes and a slick user interface, this means we can really cater for all demographics. We have a packed roadmap for 2021 which will see us take our content to new heights.
But having those games alone isn’t the whole picture, we need to align ourselves with the right local partners to gain the best possible insight. As a supplier, you only have access to part of the performance data of your games with operators holding the other important piece of information. It is therefore crucial to work closely with operators to get a 360 view of how well our content is performing in the market and what kind of content players prefer. We have talked with some of our partners in detail about the market trends and we will certainly take it into consideration when creating games. We are however confident that our unique offering will carve out a decent market share with our fresh approach towards slots.
That approach is also evident in our player engagement and part of our Bullseye RGS, which has been doing particularly well since its introduction last year. We have already released Big Win Replay, where players can go back and watch their big wins repeatedly. Our data shows that this significantly increases the engagement levels compared with players who choose not to use it. Building on that, we’re soon to include our own unique take on the classic Jackpots feature, while later this year, we’re set to introduce some really fresh and exciting gamification tools that will increase engagement and retention levels with players.
So all in all, it’s exciting times in Italy and with our powerful combination of innovative games and promotional tools, we’re confident we can take advantage and push forward to become one of the leading suppliers there.
LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands.
The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.
Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.
Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”
The post BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C. appeared first on European Gaming Industry News.
BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.
Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.
The report covers various key aspects, including:
Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.
Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.
Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.
Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.
Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.
The post BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS appeared first on European Gaming Industry News.
Latest News
Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals
To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.
AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!
What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.
A Summer of Gifts on AppGallery for Android Users
Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!
In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.
Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.
Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users
This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.
In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.
Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!
For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.
The post Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals appeared first on European Gaming Industry News.
HelicopterX: Another innovation from Smartsoft
BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.
BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS
Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals
REEVO Announces Strategic Partnership with RELIGA
Spinomenal unearths Super Miner Golden Treasure slot
Yggdrasil and ReelPlay unleash hell on earth in Armageddon 10K WAYS™
Hub88 teams up with PHOENIX 7 to deliver Asian-inspired games
Digitain Appoints LatAm Sales Director
Borgata Awards Over $3 Million in Jackpots on AGS’ Bonus Spin™ Xtreme Progressive In One Year
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
