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How Much Money do Twitch Streamers Make?
If you had told someone back in the early 2000s that you were going to play games for a living, they would have probably laughed in your face. Today, things have changed greatly in this regard as there are many different ways in which one can play video games and make serious money from doing it.
Professional e-Sports players are just some of the people who make good money from playing games, but a whole new breed of gamers has also emerged in recent years, and they often make even more money than e-Sports players.
Video game streaming has picked up massive pace recently, with hundreds of streamers on platforms like Twitch and YouTube Gaming making this their primary occupation. The top 10 biggest Twitch streamers now make tens of thousands of dollars per month according to Ken Johnson from Evolutionofsports.com and this is just one of the ways they monetize their online presence.
We tried to find out just how Twitch streamers make their money, how much they can possibly make and whether or not this is a sustainable way to make a living in 2020.
How Do They Make Money?
If you are a novice to the concept of streaming, you may be wondering how exactly someone who is streaming video games would be making money. After all, they are just sitting there and playing a video game, so why exactly would anyone pay them to do this.
The fact is that there are two major income streams for streamers. A part of their income comes from satisfied customers who enjoy watching the stream. Some of these will pay a fixed subscription per month, which may give them access to additional streams or even just fun things like exclusive stickers to use in the chat box. Subscriptions exist mostly as a way for viewers to support their favorite streamers. The other way viewers can support streamers is through donations, which are done in the bit currency, which has a value similar to a cent. A 500 bit donation will give the streamer a $5 donation.
Regardless of whether people want to subscribe or donate, streamers with a high viewership will always have an income stream, as they will be earning from advertisements. Streamers are usually paid per 1.000 ad views, with ads usually showing up before or after a stream, and options also existing to play a 30 second ad at any random time.
Can Serious Money be made?
Most skeptics would expect Twitch streamers to be making a small income from their massive viewership, as they are “not really doing anything”. However, this could not be further from the truth and to be completely realistic, Twitch streaming is as much of a job as any other form of entertainment.
Going into actual numbers, we found that there are many different streamers who are making tens of thousands of dollars every month from their subscriptions alone. Every subscription costs the user $4.99 and at least half of that goes to the actual streamer. This may seem as a small amount, but considering that streamers like DisguisedToast have thousands of subscribers who pay this fee monthly, you can easily do the math and figure out that he is making some serious cash.
Of course, subscriptions are not the only way streamers make money and there is usually more cash in donations and ad money than subscriptions themselves. If you add these numbers to the tens of thousands that are already made from subscriptions, you could be talking a million dollars a year for some of the top streamers.
In fact, according to a Reuters report from 2019, Tyler “Ninja” Belvins actually got paid $1.000.000 in cold hard cash by EA Sports simply to play their game Apex Legends on his stream. That a million dollars in direct advertisement fee, with anything extra he made just being a cherry on the top.
Of course, streamers are not at liberty to discuss their actual numbers, but we don’t need to know them to understand that some of these guys could be living a millionaire lifestyle provided by nothing else than playing the games they enjoy and doing some fun commentary along the way.
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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
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The post Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins appeared first on European Gaming Industry News.
Wow, time flies! Can’t believe it’s been ten years since stepping into the exhilarating world of online gambling – a field that initially seemed like a short-term stint quickly turned into a new-found passion.
Moving to Malta, and eventually finding a home in Tallinn, I’ve had the privilege to watch the highs and lows as well as the many progressions and transformations. Today, I am proud to form part of the Mr. Gamble team that is ambitiously expanding into new markets, and pushing the boundaries.
From Customer Support to CMO
My journey in iGaming kicked off in Customer Support at Betsson – a leap from my telecom sales management role back in Finland. While this move puzzled my family and friends alike, it was a necessary step. Over the months and years, I worked my way up through various roles including Affiliate Coordinator, Affiliate Manager and Head of Affiliates, learning the various intricate parts of the industry, while at the same time adapting to new technological changes.
One thing is for sure, the iGaming industry is a fast-paced one, and each role has helped me to thrive and adapt to the various changes. Flexibility is key when working in this industry.
Venturing into Entrepreneurship: My Own Affiliate Business
Following many years of corporate experience, I took the leap to start up my own affiliate business with the aim of creating my own business from scratch. Handling everything from SEO and content strategy to fostering brand partnerships and growth strategies gave me an overall view of the affiliate industry’s many complexities. This entrepreneurial journey instilled insight and resilience, especially in terms of the value of the diverse skill sets found within a team.
By 2023, I joined Mr. Gamble as CMO, bringing my own entrepreneurial experience into this company’s growth strategy. Drawing on my background in SEO, content management and brand development and alongside a knowledgeable team, we have successfully strengthened Mr. Gamble’s presence in established markets, while also setting our sites on new markets.
New Markets and New Possibilities
Since the online gambling industry is continually evolving and expanding, it also brings with it a surge in growth when it comes to new and emerging markets. While we have made huge strides in launching Mr. Gambe USA, we are also eyeing promising regions in Asia, Latin America and Africa, where digital adoption and regulations are evolving creating new opportunities.
As we continue to solidify our presence in the US, these emerging markets represent the next frontier.
An Ever-Changing and Evolving Gambling Industry
Over the past decade, the online gambling industry has quickly evolved from a somewhat fragmented field to a high-powered professional space. Conferences and expos, once informal gatherings have become hubs for talent.
Events such as SiGMA, SBC, iGB, NEXT.io and Hiphter Events today celebrate the progression of iGaming, while highlighting the various advances in technology and market inclusivity.
The shift toward hybrid work in recent years has also paved the way for industry shakeups. While digital operations are convenient, the importance of face-to-face meetings and connections remains. In an industry highly reliant and built on personal relationships, meeting in person strengthens partnerships and opens doors to new opportunities.
A Bright Future for Mr. Gamble
As CMO of Mr. Gamble, I along with the team are committed to expanding our brand’s influence, not only in traditional markets, but also in new and emerging ones. iGaming is constantly evolving and our strategies must evolve too, adapting and driving on the windy road to success. This entails adapting to changes in technology, user behaviour and experience, and most importantly navigating regulatory landscapes.
Of course, Google’s frequent algorithm updates keep us our our toes, pushing us to refine our approach to stay competitive and ever more relent.
Reflecting on the last 10 years, I am energised and optimistic for the future. With a talented team and untapped markets in tow, Mr. Gamble is well-prepared for substantial growth and impact. Here is to the journey ahead and to everyone – mentors, peers, and friends who have been part of this rewarding path. The next decade holds great potential, and I look more than forward to what is yet to come.
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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
The post From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates appeared first on European Gaming Industry News.
Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
A Decade in iGaming: From Newcomer to a CMO
From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
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