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How Much Money do Twitch Streamers Make?

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If you had told someone back in the early 2000s that you were going to play games for a living, they would have probably laughed in your face. Today, things have changed greatly in this regard as there are many different ways in which one can play video games and make serious money from doing it.

Professional e-Sports players are just some of the people who make good money from playing games, but a whole new breed of gamers has also emerged in recent years, and they often make even more money than e-Sports players.

Video game streaming has picked up massive pace recently, with hundreds of streamers on platforms like Twitch and YouTube Gaming making this their primary occupation. The top 10 biggest Twitch streamers now make tens of thousands of dollars per month according to Ken Johnson from Evolutionofsports.com and this is just one of the ways they monetize their online presence.

We tried to find out just how Twitch streamers make their money, how much they can possibly make and whether or not this is a sustainable way to make a living in 2020.

How Do They Make Money?

If you are a novice to the concept of streaming, you may be wondering how exactly someone who is streaming video games would be making money. After all, they are just sitting there and playing a video game, so why exactly would anyone pay them to do this.

The fact is that there are two major income streams for streamers. A part of their income comes from satisfied customers who enjoy watching the stream. Some of these will pay a fixed subscription per month, which may give them access to additional streams or even just fun things like exclusive stickers to use in the chat box. Subscriptions exist mostly as a way for viewers to support their favorite streamers. The other way viewers can support streamers is through donations, which are done in the bit currency, which has a value similar to a cent. A 500 bit donation will give the streamer a $5 donation.

Regardless of whether people want to subscribe or donate, streamers with a high viewership will always have an income stream, as they will be earning from advertisements. Streamers are usually paid per 1.000 ad views, with ads usually showing up before or after a stream, and options also existing to play a 30 second ad at any random time.

Can Serious Money be made?

Most skeptics would expect Twitch streamers to be making a small income from their massive viewership, as they are “not really doing anything”. However, this could not be further from the truth and to be completely realistic, Twitch streaming is as much of a job as any other form of entertainment.

Going into actual numbers, we found that there are many different streamers who are making tens of thousands of dollars every month from their subscriptions alone. Every subscription costs the user $4.99 and at least half of that goes to the actual streamer. This may seem as a small amount, but considering that streamers like DisguisedToast have thousands of subscribers who pay this fee monthly, you can easily do the math and figure out that he is making some serious cash.

Of course, subscriptions are not the only way streamers make money and there is usually more cash in donations and ad money than subscriptions themselves. If you add these numbers to the tens of thousands that are already made from subscriptions, you could be talking a million dollars a year for some of the top streamers.

In fact, according to a Reuters report from 2019, Tyler “Ninja” Belvins actually got paid $1.000.000 in cold hard cash by EA Sports simply to play their game Apex Legends on his stream. That a million dollars in direct advertisement fee, with anything extra he made just being a cherry on the top.

Of course, streamers are not at liberty to discuss their actual numbers, but we don’t need to know them to understand that some of these guys could be living a millionaire lifestyle provided by nothing else than playing the games they enjoy and doing some fun commentary along the way.

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Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era

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Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.

Mobile Revolution Drives Market Transformation

Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.

“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”

Online Gambling Accelerates Toward 45% Market Share

The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.

Key growth drivers identified by Atlaslive include:

  • Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
  • Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
  • Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029

Geographic Disparities Signal Untapped Opportunities

Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.

Digital Leaders:

  • Sweden: 68.3% online share
  • Finland and Denmark: Both at 68.1% online share
  • Strong mobile adoption and regulatory frameworks driving digital-first engagement

Growth Markets:

  • Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
  • Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
  • France: €14.0 billion market with significant room for online growth

Strategic Implications for Industry Stakeholders

The Atlaslive analysis identifies several critical success factors for market participants:

For Operators:

  • Mobile-native platform architecture becomes non-negotiable
  • Omnichannel integration essential for capturing cross-platform player value
  • Geographic expansion strategies should prioritize markets with low online penetration

For Technology Providers:

  • Platform scalability must accommodate sustained high-growth environments
  • Cross-jurisdictional compliance capabilities increasingly valuable
  • Mobile-first development methodologies essential for competitive positioning

Market Resilience Demonstrates Industry Maturity

Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.

“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”

To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.

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HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn

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After two exciting years of iGaming & TECH Run-Off Challenges uniting the industry in fitness, wellness, and camaraderie, HIPTHER is proud to announce the official launch of HIPTHER Movement – where Community meets endurance.

HIPTHER, leading media hub and events organiser for Gaming and Technology across Europe and beyond, has incorporated fitness and wellness networking initiatives across its events since 2023.

The “Morning Networking Run” and “Morning Yoga” sessions have been a part of their summits since 2023, with the participants warmly embracing these opportunities to nurture relationships, body, and soul, ahead of a busy conference day.

 

iGaming & TECH Run-Off Challenges: Community Relationships & Healthy Competition

In 2024, HIPTHER launched the iGaming and TECH Run Club on Strava, and kicked-off the iGaming & TECH Run-Offs, with the Summer and Winter editions spanning 2024 and 2025.

Many brilliant minds and athletic spirits from gaming and tech joined the Club, and spurred with this momentum of excitement, HIPTHER raised the game – offering exciting prizes at the end of each Challenge to the Top 3 runners in the Female and Male Categories, with the support of GameOn as a Sponsor.

Now, with the launch of HIPTHER Movement, this fitness-forward initiative evolves into a dynamic wellness community powered by year-round running and cycling challenges – bringing together professionals who hustle hard, on and off the road.

Whether you’re chasing a personal best or simply enjoy the grind, the HIPTHER Movement is your new home for HIPTHER-powered challenges hosted under the iGaming and TECH Run Club and Cycling Club on Strava.

With over 100 passionate members and counting, participants can track their progress, climb the leaderboard, and revisit the results from past events. From virtual sprints to multi-week challenges of endurance, HIPTHER fuels industry momentum – one stride and one pedal stroke at a time.

Zoltan Tuendik, Co-Founder of HIPTHER, stated about this initiative: “The HIPTHER Movement is about more than logging miles or chasing medals. It’s about showing up for yourself, your peers, and your community. In an industry that never slows down, we believe wellness should move with us. From early morning runs to multi-week endurance challenges, we’re creating a culture where progress, connection, and resilience go hand-in-hand. GameOn has helped us take it to the next level, and we’re just getting started.

 

Summer 2025: Run-Off and Spin-Off Challenges Now Live!

The Summer Run-Off Challenge and Summer Spin-Off Challenge, proudly sponsored by GameOn, kicked off on June 9 and will run until September 7, 2025.

🏃‍♂️ The Summer Run-Off Challenge, hosted by the iGaming and TECH Run Club, invites runners to lace up and power through the summer heat for serious rewards:
Top 3 finishers will receive exclusive performance gear
Surprise gifts for the top male and female participants
4th and 5th place earn limited edition HIPTHER x GameOn merch

🚴‍♀️ The Summer Spin-Off Challenge, run via the iGaming and TECH Cycling Club, puts pedal power in the spotlight with equally exciting rewards:
Top 3 cyclists win exclusive performance gear
Special gifts for the top male and female riders
4th and 5th place receive HIPTHER x GameOn cycling kits

 

Powered by GameOn: Because Every Effort Counts

HIPTHER is proud to have GameOn as a sponsor of the HIPTHER Movement. Their support helps level up each challenge with better prizes, bigger energy, and even more motivation for the growing community.

With GameOn’s backing – and HIPTHER’s commitment to wellness and engagement – every mile, every ride, and every personal effort truly counts.

 

Join the Movement

📲 Not in the Strava clubs yet?
Join the iGaming and TECH Run Club and Cycling Club today to get in on the action, track your progress, and connect with fellow professionals.

Because movement is more than motion.
It’s momentum. It’s clarity. It’s how we grow stronger – together.

Let’s move with purpose. Let’s move together!

The post HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn appeared first on European Gaming Industry News.

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TSG Store hits record-high share in game bookings as the company gets closer to its long-term target

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Ten Square Games S.A. reports continued growth in the performance of its proprietary web-based platform, the TSG Store, which in May 2025 accounted for 30% of combined bookings in Fishing Clash and Hunting Clash – the company’s two flagship products. This result marks a major milestone in the development of the platform and brings the Group closer to its strategic target of 25% share in total bookings across the TSG portfolio.

From launch to record-high share

The TSG Store was introduced in May 2023, initially for Fishing Clash, followed by Hunting Clash in September 2023. Designed as a browser-based direct-to-consumer (DTC) platform, it allows players to purchase in-game content outside of traditional app stores. Since its launch, the store has grown steadily in terms of user engagement and transaction volume, supported by ongoing feature enhancements such as dedicated currency, loyalty packs, and exclusive promotions.

In March 2025, the store reached a monthly share of 19.1% in total bookings of the TSG Group. Within that result, Fishing Clash reached 26.1% of its bookings through the TSG Store, while Hunting Clash reached 17.5%. In May 2025, 30% of combined bookings in Fishing Clash and Hunting Clash came through the TSG Store marking the highest levels of bookings through the store to date and bringing it closer to its ultimate goal.

Building value through player communication

The success of the TSG Store has been driven not only by technical enhancements, but also by clear and consistent communication with players about the value and benefits of using the direct-to-consumer platform. A major priority from the outset was ensuring a seamless gameplay experience. This was achieved by introducing dedicated in-game currencies for each title – Fishbucks in Fishing Clash and Deerbucks in Hunting Clash – and by designing a user interface aligned with the look and feel of the games.

The platform’s development was also guided by ongoing discussions with the most engaged user groups, particularly VIP players, who not only provided valuable feedback but also helped promote the store within their clans and player communities. This close relationship with the player base proved essential in building trust and driving store adoption.

– The success of the TSG Store reflects not only product innovation, but also our long-term approach to building a more resilient and profitable business model. What made this possible was close cross-team collaboration – from product and monetization to tech, design, analytics, and community management. Creating your own store that strengthens both the player experience and the company’s financial foundation requires more than infrastructure. It requires shared vision, strategic alignment, and deep understanding of what drives player value. I believe this is just the beginning of what we can achieve.” – commented Grzegorz Gierczyk, Head of Game Services in Ten Square Games S.A.

A strategic tool for profitability

The TSG Store was created as a strategic tool to improve game profitability by reducing commission fees paid to third-party platforms. In the current mobile gaming environment – marked by increasing user acquisition costs and growing competition – optimizing margins has become essential. The store enables Ten Square Games to retain a larger share of player spending without altering its user acquisition strategy.

Players benefit from competitive pricing, bonus content, and additional value, while the company gains improved unit economics, more flexibility in shaping monetization strategies, and a direct relationship with its most engaged users.

Changing market dynamics support long-term growth

In a market shaped by evolving privacy regulations, platform policies, and monetization models, owning part of the payment ecosystem becomes a competitive advantage. The TSG Store is now an integral part of Ten Square Games’ long-term strategy to build a more resilient and profitable business model – one where financial performance and player experience go hand in hand. Following recent legal rulings in the United States and ongoing antitrust proceedings in other jurisdictions, the outlook for DTC platforms has significantly improved.

The post TSG Store hits record-high share in game bookings as the company gets closer to its long-term target appeared first on European Gaming Industry News.

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