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UK Gambling Commission publishes the 2019 Young People and Gambling report
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The UK Gambling Commission has published the 2019 Young People & Gambling survey which looks at gambling trends of 11 – 16-year-olds in Great Britain.
The survey looks at those forms of gambling and gambling style games that young people legally* take part in along with gambling on age restricted products.
The findings show that 11% of 11-16-year olds that took part in the survey say they have spent their own money on gambling in the past seven days, compared with 14% in 2018. The long-term trend shows a decline in participation since the questions were first asked in 2011.
The most common type of gambling activity that young people are taking part in is private bets for money (e.g. with friends) (5%) with a further 3% playing cards with friends for money.
The research, carried out by Ipsos MORI, also shows that 3% report buying National Lottery scratchcards in a shop in the past seven days and a further 4% say they have played fruit or slot machines in the past seven days, an activity which typically takes place in family arcades or holiday parks.
Over the last two years the Gambling Commission has changed the methodology* to ensure the data is even more robust and reflects changes in technology.
Tim Miller, Executive Director, Gambling Commission said:
“This report demonstrates that children and young people’s interaction with gambling or gambling behaviours comes from three sources – gambling that they are legally allowed to participate in, gambling on age restricted products and gambling style games. Any child or young person that experiences harm from these areas is a concern to us and we are absolutely committed to doing everything we can to protect them from gambling harms.
“Most of the gambling covered by this report takes place in ways which the law permits, but we must keep working to prevent children and young people from having access to age restricted products. Where operators have failed to protect children and young people we have and will continue to take firm action. This year alone, we have tightened rules and requirements around age verification to prevent children and young people from accessing age restricted products, put free-to-play games behind paywalls, and clamped down on irresponsible products.
“We have been raising awareness about where risks may arise from gambling-style games such as loot boxes and social casino games for some time. Even though we don’t have regulatory control in this area we are actively engaging with the games industry and social media platforms to look at ways to protect children and young people.
“Protecting children and young people from gambling harms is a collective responsibility and requires us, other regulators, the government, gambling operators, charities, teachers and parents to work together to make progress.”
Earlier this month the Gambling Commission’s Chief Executive, Neil McArthur set out clear expectations to the gambling industry about how he expects operators to use data to avoid targeting advertising at young and vulnerable people.
Through the work of the National Strategy to Reduce Gambling Harms the Gambling Commission is developing a range of education and prevention programmes to put in place to protect children and young people. This includes partnerships with GambleAware and ParentZone who offer support for parents and guardians to help them deal with issues around playing gambling style games and gambling.
Last year the Gambling Commission made a call to action to the pub industry, after test purchasing found that 88% of pubs in England failed to prevent children accessing 18+ gaming machines. Last week, the Gambling Commission called on the pub industry again to take faster action to continue to protect under 18’s from playing fruit machines in pubs. This year’s survey reports that of the 26% of 11-16 years olds who say they have ever spent their own money on fruit or slot machines, 11% did so in a pub which is down from 21% in 2018.
A summary of the key findings
• 11% of 11-16 year olds say they spent their own money on gambling activities in the seven days prior to taking part in the survey. This is down from 14% in 2018.
• 5% of 11-16 year olds say they have placed a private bet for money (e.g. with friends) in the past seven days, with a further 3% playing cards for money with friends in the past seven days.
• 4% of 11-16 year olds report playing on fruit or slot machines in the past seven days.
• 3% of 11- 16 year olds say they have played National Lottery scratchcards and 2% say they have played the Lotto (the main National Lottery) draw in the past seven days.
• Young people who say they have gambled in the past seven days spent an average of £17 on gambling during this period.
• Over the past 12 months, 36% of 11-16 year olds say they have spent their money on gambling, down from 39% in 2018.
• 7% claimed to have gambled online ever.
• 5% of 11-16 year olds say they have played National Lottery games online, and/or other gambling websites using their parents account, with their permission.
• 12% of 11-16 year olds say they have played an online gambling-style game. 47% of those who played an online gambling-style game, did so through an app.
• 69% 11-16 year olds say they have seen or heard gambling adverts or sponsorship with 83% of that those saying that it had not prompted them to gamble.
• 11% of 11 -16 year olds say they have ever received direct marketing from companies about gambling.
• 52% of young people say they have heard of in game items, of which 44% who say they have paid money to open loot boxes to get other in game items within the game they were playing, and 6% said that they have bet with in-game items either with friends or through unlicensed third party sites (so called ‘skins’ gambling).
• Of those that have paid for money to open loot boxes/crates/packs and remember where they got the money from 49% spent money that they received for birthday or Christmas presents, with 34% saying the money was given to them by parents/relatives to specifically buy loot boxes/crates/packs.
• 1.7% of 11-16 year olds are classified as ‘problem’ gamblers, 2.7% as ‘at risk, using the DSM-IV-MR-J-screen. In 2018, 1.7% of 11-16 year olds were classified as ‘problem gamblers’ and 2.2% were classified as ‘at risk’. The 2019 results do not represent a significant increase over time.
• 60% feel well informed about the risks of gambling and 59% agree that gambling is dangerous and only 7% agree that it is OK for someone their age to gamble once a week.
• 50% of respondents said that someone had spoken to them about the problems that gambling can lead to, with the conversation typically taking place with a parent (34%) or teacher (19%).
• 23% of 11-16 year olds say that their parents do set rules about gambling, with 20% saying parents/guardians don’t set rules about gambling.
• 74% of 11-16 year olds say they know who they would go to for help if they had problems with gambling.
• 11% of 11 -16 years olds say they have gambled in the past seven days. This is compared to 16% who said they had drunk an alcoholic drink in the past week, 7% who had used an e-cigarette, 6% who had smoked a tobacco cigarette and 5% who had taken illegal drugs (including cannabis).
The full report and Excel summary of key statistics is here.
Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Gambling Commission publishes the 2019 Young People and Gambling report
The iGaming industry is advancing at breakneck speed, driven by technological innovation and evolving player expectations. Itai Zak, Executive Director of iGaming at Digicode, emphasizes the importance of bridging client aspirations with customized business solutions. Key trends shaping the future of iGaming include live dealer games, blockchain integration, artificial intelligence (AI) and machine learning (ML), enhanced personalization, and shifting regulatory environments. Let’s delve into how these trends influence the industry, presenting new opportunities while paving the way for future growth.
A Closer Look at Emerging Trends
- Live Dealer Games
Live dealer games are revolutionizing the online gaming experience, blending the best aspects of land-based casinos with the convenience of virtual gaming. Players can now engage with real-life dealers via high-definition video streams, enhancing the social component of online gambling. This bridge between physical and virtual casinos introduces interactive features like live chat and immersive gameplay. Industry leaders like Evolution Gaming and NetEnt are setting new standards in player engagement with innovative game formats and top-tier studio setups, redefining the realism and appeal of live gaming.
- Blockchain and Cryptocurrency Integration
Blockchain technology is transforming iGaming by offering unparalleled transparency and security. With blockchain’s ability to enable provably fair gaming, players can verify that each round is fair via an immutable ledger. Cryptocurrencies like Bitcoin and Ethereum facilitate faster, more secure transactions, catering to tech-savvy players who value privacy. Platforms like Bitcasino.io are leading the way, leveraging blockchain to ensure fairness and seamless payments. However, the rise of blockchain also attracts regulatory attention, requiring operators to balance innovation with compliance as governments navigate this new technology.
- Artificial Intelligence and Machine Learning
AI and ML are instrumental in enhancing player experience and operational efficiency. AI algorithms analyze player behavior in real-time, offering personalized game recommendations and promotions. Additionally, AI-powered chatbots provide instant customer support, improving user satisfaction. AI-driven predictive analytics also help operators fine-tune marketing strategies based on player preferences. Companies like Bet365 are already using these technologies to stay ahead of the competition, offering more personalized and efficient gaming experiences.
- Richer Personalization and Engagement
Personalization has become crucial for iGaming operators looking to boost player satisfaction and retention. By leveraging data analytics, companies can offer tailored game recommendations, dynamic bonuses, and individualized promotional offers. This level of engagement enhances the player experience and strengthens loyalty. Industry pioneers like DraftKings and FanDuel push the envelope by offering highly customized features, such as personalized fantasy sports leagues and bespoke betting options.
- Regulatory Changes and Market Expansion
The constantly evolving regulatory landscape offers both challenges and opportunities for iGaming operators. As more regions legalize various forms of online gambling, companies gain access to new markets. With their large populations and increasing internet penetration, emerging markets like Brazil and Nigeria represent lucrative opportunities. However, navigating the diverse regulations in these markets requires agility and strict compliance with local laws to succeed.
- Enhanced Payment Solutions
With digital transactions becoming the norm, the demand for fast, secure, and flexible payment methods is skyrocketing. From digital wallets to instant banking and cryptocurrencies, players expect payment solutions that offer convenience and security. This growing demand is driving innovation in payment processing, giving operators more opportunities to streamline the transaction process while building trust with users.
Future Implications
The Expanding Role of AI and Blockchain
AI and blockchain are not just current trends, but they are poised to play an even more significant role in iGaming’s future. As AI technology evolves, more sophisticated algorithms will emerge, enabling real-time adaptation to player behavior and preferences. Blockchain’s application may extend beyond transparency and security, transforming game mechanics and player interactions potentially redefining how games are designed and played.
Shifting Player Preferences
Player expectations will continue to evolve toward immersive, interactive experiences. As Virtual Reality (VR) and Augmented Reality (AR) become more mainstream, they will significantly influence the future of iGaming. Players will demand more engaging, lifelike environments, pushing the industry to create innovative game formats and features that offer deeper immersion and entertainment value.
Regulatory Developments
The regulatory environment will continue to evolve, and iGaming operators must stay agile to navigate future changes. New regulations may increasingly emphasize responsible gaming and player protection, influencing platform design and operational practices. A more harmonized regulatory framework across jurisdictions could provide stability while requiring operators to prioritize compliance.
Integrating Emerging Technologies
Technologies like 5G and edge computing are set to revolutionize iGaming by enabling faster, more reliable connectivity. This will allow for more complex game designs and real-time player interactions, opening new avenues for innovative gaming experiences. As these technologies mature, operators will have greater opportunities to differentiate their offerings. The potential of these emerging technologies to revolutionize iGaming is truly exciting and promising for the industry’s future.
Final Thoughts
The iGaming industry is on the cusp of significant transformations, driven by technological advancements and shifting player demands. Innovations like live dealer games, blockchain integration, AI, ML, and enhanced personalization are just the beginning. As the industry evolves, staying ahead of these trends will be critical for operators looking to thrive in an increasingly dynamic environment.
At Digicode, we are constantly exploring new technologies and refining our solutions to meet the evolving needs of our clients. Our focus on adaptability and foresight ensures that our clients are not just keeping pace with the industry—they’re leading it.
The post Innovations Redefining iGaming: What Operators Need to Know appeared first on European Gaming Industry News.
A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.
Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”
Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.
According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.
There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.
Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”
What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.
Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
ABOUT TURBO GAMES
Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.
Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.
The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.
More information: https://turbogames.io/
Looking to take your career to the next level in the games industry? Then, Nordic Game Talents is the place to be! Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.
From Oct 27-29, the online and interactive event is dedicated to recruitment and career building in the creative & games industry within the Nordic region. The event empowers participants to be part of a bigger community and motivates them to explore new paths in achieving their career goals.
Hiring creative & games studios – Supercell, Funcom, Panzerdog, Tactile Games, Gamecan, Fingersoft, Dazzle Rocks, Redhill Games to name a few from the Nordic region will be participating in the event. These studios will share information on their latest projects, work culture and what it takes to be part of their team. The individual games associations from Finland, Denmark, Sweden, Norway and Estonia will share insights through live sessions on the booming games industry in their respective countries. Career development topics pertinent to job seekers like – How to have a successful first interview, Creative Portfolio reviews will also be discussed.
Experienced game industry professionals and individuals beginning their careers from around the world are welcome to join the event. One-to-one interviews with the hiring studios can be scheduled through the event platform. A great opportunity to get to know the studios and network with game professionals from around the world.
Participating in the event
As a job seeker attending Nordic Game Talents, take a few minutes to fill out a simple registration form. After filling the registration form you will receive a link to the online event platform – PINE, to join the event on 27th October. Participants joining Nordic Game Talents will also receive a free-of-charge pass to the Nordic Game Conference.
To view the complete agenda, please click here and to learn more about the event please visit Games Job Fair
About Games Factory Talents
A Helsinki-based talent attraction agency dedicated to the games & creative industry. Our services include direct recruitment, organizing game job fairs and managing a community of game industry professionals through our GameDev Talent Board.
To learn more about Games Factory Talents visit – Games Factory Talents
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