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In-play, mobile, virtual games, eSports and artificial intelligence are just a few of the digital trends driving the worldwide sports betting industry – NSoft offers it all, and much more, in its product portfolio palette
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NSoft, sports betting and gaming software company located in Mostar, Bosnia, and Herzegovina creates virtual games, sportsbook software, and a turnkey gaming management platform for retail betting shops, gaming terminals, web and mobile application channels. Games include virtual races and sports matches, lottery games, virtual draw-based games, and sports betting.
Lucky Six represents one of NSoft’s most popular products, even in the African market. Apart from the omnichannel support (retail, terminal, mobile, and web) NSoft provides the possibility to integrate Lucky Six to third party websites as a widget.
Being one of the most popular games in the casino world, NSoft wanted to bring roulette closer to the betting players. The brand new Roulette, available in two versions European & American has instantly become very popular among players in the African market.
As the online betting industry has grown exponentially in recent years, so too has NSoft’s global footprint. Deloitte has consecutively named NSoft a Fast 50 tech company in Central Europe in the past three years.
Africa’s rising opportunities
Especially in high-growth markets such as Africa, understanding new technologies will be essential to scalable success and differentiation in an increasingly crowded market. Beyond developing games and applications, NSoft must follow strict country-by-country legal compliance, tax policy, and security protocols. NSoft, by having its Data Protection office, does not solely ensure the company’s compliance with the GDPR, but promotes the importance of data integrity and data protection.
Doing Business captured a record 314 regulatory reforms between June 2, 2017, and May 1, 2018. Worldwide, 128 economies introduced substantial regulatory improvements making it easier to do business in all areas measured by Doing Business.
The economies with the most notable improvement in Doing Business 2019 are Afghanistan, Djibouti, China, Azerbaijan, India, Togo, Kenya, Côte d’Ivoire, Turkey and Rwanda.
One-third of all business regulatory reforms recorded by Doing Business 2019 were in the economies of Sub-Saharan Africa. With a total of 107 reforms, Sub-Saharan Africa once again has a record number this year.
“We’re traditionally very strong in Central and Eastern Europe, but the fastest growth we’re experiencing in Africa’s large market and we are fully aware of the huge potential that this region has. Africa as the rising star on the iGaming market has been especially interesting when it comes to a real omnichannel experience, explains Davor Konjevod, Regional Sales Manager.
‘’African countries are high on the agendas of all important operators due to their infrastructure, mobile penetration and legislation already in place. Even though the sportsbook is very popular, and will continue to grow, all aspects of the African industry will continue to register a growth of the mobile and online channels and NSoft is closely monitoring the market movements.’’, Davor adds.
‘’Nevertheless, the players’ interest in Sportsbook is undoubted, we have been closely collaborating with 100+ of our customers across the world in order to deliver the best Self Managed Pre-Match Application out there. We mostly work with Betradar’s MTS which is brilliant for small and medium customers – it reduces their operational costs, provides certainty in terms of profit and they only need to focus on marketing. Once they get to the point they are big enough that they want to take risk management in their own hands, we provide the option to continue working with us through Self Managed. So, Self Managed at its core is not revolutionary towards the players, it’s revolutionary for the betting operators because now – it is a sophisticated application that helps create small, fine details within customer’s Pre-Match sports betting operations, providing an extra mile in front of competition without jeopardizing player’s habits. As an alternative of printed Pre-Match betting offers NSoft has developed on-screen rotating visualizations with GUI¸ based configuration depending on different and specific clients’ needs.” adds Aluwani Mukhudwana, Regional sales manager.
Commenting on NSoft’s advancements for Africa’s market, Konjevod adds: ‘’Africa’s low internet speed coverage represents one of the main issues for betting businesses around the continent. This is why NSoft adjusted its products for the satellite stream solution, which is currently in the testing phase by NSoft’s selected clients.’’
Omnichannel presence as the imperative
NSoft creates interactive games played in a variety of settings, from users’ phones and computers to retail terminals and betting shops. The games and apps are developed in-house and licensed to providers and retailers across the world.
“Our games can be easily integrated into other platforms and we can customize our games to clients in their native language across the 30-plus countries we serve,” said Davor.
Notably, NSoft developed Seven – a comprehensive, turnkey platform for managing core betting business operations. Betting operators who were previously juggling a plethora of games and sportsbooks from different providers can now consolidate everything on NSoft’s platform.
Explaining the Seven’s power, Aluwani emphasizes: ‘’Seven includes modules, applications, and APIs that serve as a foundation for stacking products and offering them to their operator clients. The platform handles users, transactions and reporters on an intuitive framework to aggregate betting and gaming products from third-party vendors like NSoft. To simplify implementation and lower the client’s investment in new hardware needed for retail channel, NSoft has developed a preinstalled mini PC that satisfies all client requirements to run NSoft Seven products. Nevertheless, with the Internet era, web and mobile betting solutions have become very popular, and it demands multiple payment methods for players, so NSoft is developing a service that aims to implement easy integration of payment methods into Seven Platform enabling the integration of more than 200 different payment methods.’’
NSoft’s perennial innovation – NSoft Vision
NSoft’s development team is currently working on new AI facial recognition and video management solution, NSoft Vision, that will be available to all niches, regardless of business type or industry.
NSoft Vision is a facial recognition application that harvests the power of AI to improve security and data collection for retail-oriented businesses. Aluwani explains: ‘’Simply put, Vision is an AI video management software created with the user experience as a top priority providing support for easy-to-use tools for feature management, analysis, and utilization of video data and image data.’’
On the top of conventional video surveillance features built into the software, NSoft Vision is encompassed with the number of artificial intelligence inputs. An effective video surveillance system is a crucial component of a comprehensive security strategy including the diverse reporting insights of overall business performance, customer relationship and profit generation.
Powerful features such as Facial Recognition with the addition of age and gender prediction enable software users to identify their customers in relation to their business. Utilizing AI features allows businesses to do a thorough player profiling, get an overall understanding of customer behavior, obtain a wide range of demographic insights, adjust the decision-making process to customer needs and thus scale their business.
NSoft is pioneering with its innovative technologies and naturally wants to showcase its extensive product portfolio at Africa’s market where the gaming industry is growing exponentially.
For more information contact NSoft sales team at [email protected]
Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: In-play, mobile, virtual games, eSports and artificial intelligence are just a few of the digital trends driving the worldwide sports betting industry – NSoft offers it all, and much more, in its product portfolio palette
The iGaming industry is advancing at breakneck speed, driven by technological innovation and evolving player expectations. Itai Zak, Executive Director of iGaming at Digicode, emphasizes the importance of bridging client aspirations with customized business solutions. Key trends shaping the future of iGaming include live dealer games, blockchain integration, artificial intelligence (AI) and machine learning (ML), enhanced personalization, and shifting regulatory environments. Let’s delve into how these trends influence the industry, presenting new opportunities while paving the way for future growth.
A Closer Look at Emerging Trends
- Live Dealer Games
Live dealer games are revolutionizing the online gaming experience, blending the best aspects of land-based casinos with the convenience of virtual gaming. Players can now engage with real-life dealers via high-definition video streams, enhancing the social component of online gambling. This bridge between physical and virtual casinos introduces interactive features like live chat and immersive gameplay. Industry leaders like Evolution Gaming and NetEnt are setting new standards in player engagement with innovative game formats and top-tier studio setups, redefining the realism and appeal of live gaming.
- Blockchain and Cryptocurrency Integration
Blockchain technology is transforming iGaming by offering unparalleled transparency and security. With blockchain’s ability to enable provably fair gaming, players can verify that each round is fair via an immutable ledger. Cryptocurrencies like Bitcoin and Ethereum facilitate faster, more secure transactions, catering to tech-savvy players who value privacy. Platforms like Bitcasino.io are leading the way, leveraging blockchain to ensure fairness and seamless payments. However, the rise of blockchain also attracts regulatory attention, requiring operators to balance innovation with compliance as governments navigate this new technology.
- Artificial Intelligence and Machine Learning
AI and ML are instrumental in enhancing player experience and operational efficiency. AI algorithms analyze player behavior in real-time, offering personalized game recommendations and promotions. Additionally, AI-powered chatbots provide instant customer support, improving user satisfaction. AI-driven predictive analytics also help operators fine-tune marketing strategies based on player preferences. Companies like Bet365 are already using these technologies to stay ahead of the competition, offering more personalized and efficient gaming experiences.
- Richer Personalization and Engagement
Personalization has become crucial for iGaming operators looking to boost player satisfaction and retention. By leveraging data analytics, companies can offer tailored game recommendations, dynamic bonuses, and individualized promotional offers. This level of engagement enhances the player experience and strengthens loyalty. Industry pioneers like DraftKings and FanDuel push the envelope by offering highly customized features, such as personalized fantasy sports leagues and bespoke betting options.
- Regulatory Changes and Market Expansion
The constantly evolving regulatory landscape offers both challenges and opportunities for iGaming operators. As more regions legalize various forms of online gambling, companies gain access to new markets. With their large populations and increasing internet penetration, emerging markets like Brazil and Nigeria represent lucrative opportunities. However, navigating the diverse regulations in these markets requires agility and strict compliance with local laws to succeed.
- Enhanced Payment Solutions
With digital transactions becoming the norm, the demand for fast, secure, and flexible payment methods is skyrocketing. From digital wallets to instant banking and cryptocurrencies, players expect payment solutions that offer convenience and security. This growing demand is driving innovation in payment processing, giving operators more opportunities to streamline the transaction process while building trust with users.
Future Implications
The Expanding Role of AI and Blockchain
AI and blockchain are not just current trends, but they are poised to play an even more significant role in iGaming’s future. As AI technology evolves, more sophisticated algorithms will emerge, enabling real-time adaptation to player behavior and preferences. Blockchain’s application may extend beyond transparency and security, transforming game mechanics and player interactions potentially redefining how games are designed and played.
Shifting Player Preferences
Player expectations will continue to evolve toward immersive, interactive experiences. As Virtual Reality (VR) and Augmented Reality (AR) become more mainstream, they will significantly influence the future of iGaming. Players will demand more engaging, lifelike environments, pushing the industry to create innovative game formats and features that offer deeper immersion and entertainment value.
Regulatory Developments
The regulatory environment will continue to evolve, and iGaming operators must stay agile to navigate future changes. New regulations may increasingly emphasize responsible gaming and player protection, influencing platform design and operational practices. A more harmonized regulatory framework across jurisdictions could provide stability while requiring operators to prioritize compliance.
Integrating Emerging Technologies
Technologies like 5G and edge computing are set to revolutionize iGaming by enabling faster, more reliable connectivity. This will allow for more complex game designs and real-time player interactions, opening new avenues for innovative gaming experiences. As these technologies mature, operators will have greater opportunities to differentiate their offerings. The potential of these emerging technologies to revolutionize iGaming is truly exciting and promising for the industry’s future.
Final Thoughts
The iGaming industry is on the cusp of significant transformations, driven by technological advancements and shifting player demands. Innovations like live dealer games, blockchain integration, AI, ML, and enhanced personalization are just the beginning. As the industry evolves, staying ahead of these trends will be critical for operators looking to thrive in an increasingly dynamic environment.
At Digicode, we are constantly exploring new technologies and refining our solutions to meet the evolving needs of our clients. Our focus on adaptability and foresight ensures that our clients are not just keeping pace with the industry—they’re leading it.
The post Innovations Redefining iGaming: What Operators Need to Know appeared first on European Gaming Industry News.
A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.
Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”
Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.
According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.
There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.
Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”
What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.
Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
ABOUT TURBO GAMES
Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.
Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.
The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.
More information: https://turbogames.io/
Looking to take your career to the next level in the games industry? Then, Nordic Game Talents is the place to be! Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.
From Oct 27-29, the online and interactive event is dedicated to recruitment and career building in the creative & games industry within the Nordic region. The event empowers participants to be part of a bigger community and motivates them to explore new paths in achieving their career goals.
Hiring creative & games studios – Supercell, Funcom, Panzerdog, Tactile Games, Gamecan, Fingersoft, Dazzle Rocks, Redhill Games to name a few from the Nordic region will be participating in the event. These studios will share information on their latest projects, work culture and what it takes to be part of their team. The individual games associations from Finland, Denmark, Sweden, Norway and Estonia will share insights through live sessions on the booming games industry in their respective countries. Career development topics pertinent to job seekers like – How to have a successful first interview, Creative Portfolio reviews will also be discussed.
Experienced game industry professionals and individuals beginning their careers from around the world are welcome to join the event. One-to-one interviews with the hiring studios can be scheduled through the event platform. A great opportunity to get to know the studios and network with game professionals from around the world.
Participating in the event
As a job seeker attending Nordic Game Talents, take a few minutes to fill out a simple registration form. After filling the registration form you will receive a link to the online event platform – PINE, to join the event on 27th October. Participants joining Nordic Game Talents will also receive a free-of-charge pass to the Nordic Game Conference.
To view the complete agenda, please click here and to learn more about the event please visit Games Job Fair
About Games Factory Talents
A Helsinki-based talent attraction agency dedicated to the games & creative industry. Our services include direct recruitment, organizing game job fairs and managing a community of game industry professionals through our GameDev Talent Board.
To learn more about Games Factory Talents visit – Games Factory Talents
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