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Slovakia: How iGaming sites can build traffic
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Are the Slovaks about to liberalize their iGaming market? Is it worth it to wait for any new laws? This deep-dive into the Slovak market takes a closer look at the reality on the ground and how you can profit from it.
This year in May, the Slovak government announced a planned liberalization of its restrictive iGaming laws.
This change would abolish the current state-owned monopoly on online casinos and it is hoped it will attract foreign operators. The plan is still in its early stages, but the detail released so far suggests the change will come into force in 2019, with a planned 23% tax on revenue.
What this deep dive will cover
We will go behind the headlines and cover the current market situation in Slovakia as it really is.
From the domestic players, to international operators, to the best-performing affiliates, you will see who is making money in the Slovak market right now.
We are also going to look at potential marketing strategies for those who want to build traffic from Slovakia.
Who this deep dive is for
If you are an operator who is considering applying for a licence, then you should read this.
If you are an operator or affiliate who has been scared away from the Slovak market by news reports of IP-blocks, payment processor bans, and €500,000 fines, then you should definitely read this.
But first a legal disclaimer
I am just a Slovak-speaking iGaming/marketing geek and not a lawyer, so none of the information below should be seen as legal advice—it isn’t. These are just my observations on Slovakia and iGaming.
Make sure to get proper legal advice before entering any grey market like Slovakia, Czech Republic or Hungary.
The legal situation today (June 2018)
Only the state-owned monopoly Tipos is permitted to run an online casino, which it does alongside a sportsbook and a lottery product.
Operators with a land-based betting business may also run online sportsbooks, and there are a number of Slovak and Czech betting firms which offer this. These firms currently pay a 27% tax on revenue.
Foreign firms who market to Slovak residents without a licence are named on a blacklist published by the Slovak Ministry of Finance. The list is updated every Monday and can be found here.
The current blacklist is a mixed bag of household names (William Hill, Bet365, Bwin), smaller operators based in the likes of Curacao, and a few affiliates.
As of June 2018, some of the names still on the list have removed any Slovak language options on their site, and yet they still appear there. The blacklist seems to be like the Hotel California—you may check in, but you may never leave.
If the firms do not shut down their websites to Slovak visitors within 10 days of going on the blacklist, Slovak Internet Service Providers (ISPs) must IP-block the website from Slovakia. However, all my technical tests show it is possible to access all the sites on the list while based in Slovakia.
The blacklist also contains IBAN details for each operator. Although there have been some public threats to stop Slovak payment processors from sending payments to these companies, I haven’t heard of this ever happening.
Indeed, there is no mention of any payments ban on the current version of the list.
The Slovak Ministry of Finance also threatens to issue fines to persistent offenders. There is a potential fine of €500,000 for operators and €250,000 for advertisers/affiliates.
Again, we haven’t heard of such fines being either issued or paid. Considering that the Dutch have failed to collect any fines since 2015, it’s probably safe to assume that no international operators have ever paid any Slovak fines.
Proposed changes to the law (by 2019)
The Ministry of Finance has recently proposed ending the state monopoly on online casinos, allowing domestic and foreign firms to seek a licence in the country.
The new proposed tax rate is 23% on revenue. This tax rate might tempt more applications for a licence than the Czech Republic did in 2017 with a 35% tax rate on revenue.
An important note on political risks to new gambling legislation
In general, Slovak political parties see anti-gambling laws as a big vote-winner.
In a further complication, Slovakia has a slightly unstable political climate, with coalition governments ruling almost exclusively since independence. These coalitions of two, three, four or more parties, all with different outlooks on gambling, mean that it’s very difficult to predict what the next government will actually do.
A perfect example of this instability is the recent disagreement between the Bratislava city council and the Bratislava regional government on the subject of banning land-based gambling in the Slovak capital. The next Slovak parliamentary election is due in 2020.
Frankly, basing an iGaming strategy on this proposed law being passed and then staying in place for more than a few months, is highly risky.
The iGaming market in Slovakia today
If you choose to enter this market, you should know what the current landscape looks like, particularly with regards to who the established competition is.
Apart from the state monopoly (Tipos), there are several betting operators with a physical presence in the country, who have a licence to also market a website to Slovak customers.
On top of this, there are plenty of international operators who continue to offer their sites in the Slovak language, including some big names.
Below are the main domestic, government-approved players with sites in the Slovak language.
– Tipos.sk – this is the state-owned monopoly, offering sportsbook, casino and lottery games. The betting odds are reasonably in line with the international market, but as the only licenced company offering online casino in the country, the selection of slot games looks dated and limited.
– iFortuna.sk – offering sportsbook only, this is the online version of a Czech gaming group which has land-based betting shops in Slovakia.
– Nike.sk – offering sportsbook only, the online version of a Slovak gaming group which has land-based betting shops in Slovakia.
– Tipsport.sk – Slovak sportsbook
– Doxxbet.sk – Slovak sportsbook, who also have sites in other countries e.g. Nigeria
On top of these domestic players, there are plenty of international operators which currently offer services in the Slovak language:
– bet365.com (licensed in Gibraltar and soon Malta, offering sportsbook & casino – they are currently on the blacklist)
– kajot-casino.com (licensed in Malta, casino only, currently on the blacklist)
– vulkanbet.com (licensed in Malta, sportsbook & casino, NOT mentioned on the blacklist)
– 1xslot.com (licensed in Cyprus, casino only)
– bohemiacasino.com (licensed in Malta, casino only, NOT mentioned on the blacklist)
– slotv.com (licensed in Cyprus, casino only)
Due to the similarities between Czech and Slovak, it’s easy for Slovak customers to read and speak the Czech language, making websites offering support in Czech a possible option for these customers.
Lots of international sites were scared off the Czech market, but a few still offer this language option, and presumably are of interest to Slovak customers.
Here are a couple you should be aware of: williamhill.com (licensed in Gibraltar, sportsbook & casino); ceskecasino.com (licensed in Curacao, casino only)
Affiliates offering content in the Slovak language
Of course, affiliates also play a key role in Slovakia. Here are the top 5 performing affiliate sites for the Slovak market: mistrcasino.cz; casino-online-sk.com (included on the blacklist); kasino-online-sk.com (included on the blacklist); najlepsiecasino.com; casino-hry.sk.
It’s interesting to note that none of these top-performing affiliates are working with any of the government-approved Slovak-based operators.
Written by: Ivana Flynn for Calvinayre.com. Ivana is a Malta-based SEO Consultant dedicated to helping iGaming operators and affiliates improve their organic search rankings. Her biggest professional passion is using SEO to break into new and tricky markets. In her spare time, she bakes, works out and plays with her cats.
Source: European Gaming Media and Events
The iGaming industry is advancing at breakneck speed, driven by technological innovation and evolving player expectations. Itai Zak, Executive Director of iGaming at Digicode, emphasizes the importance of bridging client aspirations with customized business solutions. Key trends shaping the future of iGaming include live dealer games, blockchain integration, artificial intelligence (AI) and machine learning (ML), enhanced personalization, and shifting regulatory environments. Let’s delve into how these trends influence the industry, presenting new opportunities while paving the way for future growth.
A Closer Look at Emerging Trends
- Live Dealer Games
Live dealer games are revolutionizing the online gaming experience, blending the best aspects of land-based casinos with the convenience of virtual gaming. Players can now engage with real-life dealers via high-definition video streams, enhancing the social component of online gambling. This bridge between physical and virtual casinos introduces interactive features like live chat and immersive gameplay. Industry leaders like Evolution Gaming and NetEnt are setting new standards in player engagement with innovative game formats and top-tier studio setups, redefining the realism and appeal of live gaming.
- Blockchain and Cryptocurrency Integration
Blockchain technology is transforming iGaming by offering unparalleled transparency and security. With blockchain’s ability to enable provably fair gaming, players can verify that each round is fair via an immutable ledger. Cryptocurrencies like Bitcoin and Ethereum facilitate faster, more secure transactions, catering to tech-savvy players who value privacy. Platforms like Bitcasino.io are leading the way, leveraging blockchain to ensure fairness and seamless payments. However, the rise of blockchain also attracts regulatory attention, requiring operators to balance innovation with compliance as governments navigate this new technology.
- Artificial Intelligence and Machine Learning
AI and ML are instrumental in enhancing player experience and operational efficiency. AI algorithms analyze player behavior in real-time, offering personalized game recommendations and promotions. Additionally, AI-powered chatbots provide instant customer support, improving user satisfaction. AI-driven predictive analytics also help operators fine-tune marketing strategies based on player preferences. Companies like Bet365 are already using these technologies to stay ahead of the competition, offering more personalized and efficient gaming experiences.
- Richer Personalization and Engagement
Personalization has become crucial for iGaming operators looking to boost player satisfaction and retention. By leveraging data analytics, companies can offer tailored game recommendations, dynamic bonuses, and individualized promotional offers. This level of engagement enhances the player experience and strengthens loyalty. Industry pioneers like DraftKings and FanDuel push the envelope by offering highly customized features, such as personalized fantasy sports leagues and bespoke betting options.
- Regulatory Changes and Market Expansion
The constantly evolving regulatory landscape offers both challenges and opportunities for iGaming operators. As more regions legalize various forms of online gambling, companies gain access to new markets. With their large populations and increasing internet penetration, emerging markets like Brazil and Nigeria represent lucrative opportunities. However, navigating the diverse regulations in these markets requires agility and strict compliance with local laws to succeed.
- Enhanced Payment Solutions
With digital transactions becoming the norm, the demand for fast, secure, and flexible payment methods is skyrocketing. From digital wallets to instant banking and cryptocurrencies, players expect payment solutions that offer convenience and security. This growing demand is driving innovation in payment processing, giving operators more opportunities to streamline the transaction process while building trust with users.
Future Implications
The Expanding Role of AI and Blockchain
AI and blockchain are not just current trends, but they are poised to play an even more significant role in iGaming’s future. As AI technology evolves, more sophisticated algorithms will emerge, enabling real-time adaptation to player behavior and preferences. Blockchain’s application may extend beyond transparency and security, transforming game mechanics and player interactions potentially redefining how games are designed and played.
Shifting Player Preferences
Player expectations will continue to evolve toward immersive, interactive experiences. As Virtual Reality (VR) and Augmented Reality (AR) become more mainstream, they will significantly influence the future of iGaming. Players will demand more engaging, lifelike environments, pushing the industry to create innovative game formats and features that offer deeper immersion and entertainment value.
Regulatory Developments
The regulatory environment will continue to evolve, and iGaming operators must stay agile to navigate future changes. New regulations may increasingly emphasize responsible gaming and player protection, influencing platform design and operational practices. A more harmonized regulatory framework across jurisdictions could provide stability while requiring operators to prioritize compliance.
Integrating Emerging Technologies
Technologies like 5G and edge computing are set to revolutionize iGaming by enabling faster, more reliable connectivity. This will allow for more complex game designs and real-time player interactions, opening new avenues for innovative gaming experiences. As these technologies mature, operators will have greater opportunities to differentiate their offerings. The potential of these emerging technologies to revolutionize iGaming is truly exciting and promising for the industry’s future.
Final Thoughts
The iGaming industry is on the cusp of significant transformations, driven by technological advancements and shifting player demands. Innovations like live dealer games, blockchain integration, AI, ML, and enhanced personalization are just the beginning. As the industry evolves, staying ahead of these trends will be critical for operators looking to thrive in an increasingly dynamic environment.
At Digicode, we are constantly exploring new technologies and refining our solutions to meet the evolving needs of our clients. Our focus on adaptability and foresight ensures that our clients are not just keeping pace with the industry—they’re leading it.
The post Innovations Redefining iGaming: What Operators Need to Know appeared first on European Gaming Industry News.
A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.
Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”
Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.
According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.
There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.
Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”
What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.
Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
ABOUT TURBO GAMES
Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.
Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.
The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.
More information: https://turbogames.io/
Looking to take your career to the next level in the games industry? Then, Nordic Game Talents is the place to be! Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.
From Oct 27-29, the online and interactive event is dedicated to recruitment and career building in the creative & games industry within the Nordic region. The event empowers participants to be part of a bigger community and motivates them to explore new paths in achieving their career goals.
Hiring creative & games studios – Supercell, Funcom, Panzerdog, Tactile Games, Gamecan, Fingersoft, Dazzle Rocks, Redhill Games to name a few from the Nordic region will be participating in the event. These studios will share information on their latest projects, work culture and what it takes to be part of their team. The individual games associations from Finland, Denmark, Sweden, Norway and Estonia will share insights through live sessions on the booming games industry in their respective countries. Career development topics pertinent to job seekers like – How to have a successful first interview, Creative Portfolio reviews will also be discussed.
Experienced game industry professionals and individuals beginning their careers from around the world are welcome to join the event. One-to-one interviews with the hiring studios can be scheduled through the event platform. A great opportunity to get to know the studios and network with game professionals from around the world.
Participating in the event
As a job seeker attending Nordic Game Talents, take a few minutes to fill out a simple registration form. After filling the registration form you will receive a link to the online event platform – PINE, to join the event on 27th October. Participants joining Nordic Game Talents will also receive a free-of-charge pass to the Nordic Game Conference.
To view the complete agenda, please click here and to learn more about the event please visit Games Job Fair
About Games Factory Talents
A Helsinki-based talent attraction agency dedicated to the games & creative industry. Our services include direct recruitment, organizing game job fairs and managing a community of game industry professionals through our GameDev Talent Board.
To learn more about Games Factory Talents visit – Games Factory Talents
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