News
Esports and India – can the two win big?
Reading Time: 4 minutes
For 47 days in India’s summer heat last year, eight IPL teams played a 60-game tournament, culminating in a one-run win for Mumbai Indians. More than 25 players, along with several coaches and members of Mumbai’s staff were rewarded with USD 2.4 million. Two months later, in Seattle, Team Liquid, comprising five members, bagged USD 10.86 million of the USD 24.7 million prize money for winning an 11-day Dota 2 tournament called The International.
The rise of the esports industry – currently valued at USD 700 million – has been compared to the exponential growth of cryptocurrencies, but without the unpredictability of the bull and bear trends that govern financial markets. Predictably, the subsequent influx of capital from external investors – Alibaba, Intel, The Walt Disney Company*, The Kraft Group, Hewlett Packard and even Jennifer Lopez – has helped sustain its growth. The latest boost is the IOC recognizing it as a ‘competitive sport’, the first of many steps towards seeing esports in the Olympics.
More than half of the esports markets is in China, USA and South Korea; the scale of awareness, and inevitable growth in India, though, hasn’t yet materialised, with the absence of widespread high-speed internet connectivity the most influential of several reasons. Yet Lokesh Suji, director of the Esports Federation of India – India’s esports governing body – is optimistic on the sport’s prospects.
“India’s world ranking (in the IeSF esports championship) jumped from 29 to 20 last year,” he told ESPN. “It’s estimated that India has around 120 million online gamers. This population will cross 300 million by 2021. From a PC and console perspective, the spread is largely concentrated to metro and B-category cities, but for mobile, the other cities have a decent share. From a gender perspective, we have 32% females, who are active on consoles. The serious esports community in India is pegged around 10 million.”
The typical gamer is between 18-25 years old and picks up esports in college. Game strategies are developed during classes, with breaks spent executing them. A few years ago, gamers had a hobby, but not a career opportunity. That is what’s changing. In 2017, for example, in all tournaments combined, more than INR 2 crores (USD 308,000 approx) was paid out as prize money for competitions in India.
Considering the incipient stage esports is in India, growth percentages, rather than actual prize pools, are a fairer measure of growth in a developing market. The prize money for Dota 2 and Counter Strike: Global Offensive (CS:GO), two of the most popular global games, increased by 40 and 46% respectively in the past 12 months. According to data from AFKgaming, Dota 2’s prize pay-out rose from INR 40 lakhs (USD 67,000) in 2016 to INR 67 lakhs (USD 103,000) in 2017. CS:GO’s increased from INR 36 lakhs (USD 56,000) to INR 68 lakhs (USD 105,000) in the same period.
But Suji advises caution. “We have always counselled the budding talent that studies and education comes first in a country like India,” he says. “Don’t compromise on your studies to follow your passion, India has not yet reached the level of cricket. It will take time. This time will be less in comparison to what cricket took to reach where it is today. India has the largest youth population in the world. Esports is culturally more relevant to current and upcoming generations.“
There is much work to be done, Suji concedes. “Esports needs to be taken to the grassroots levels. Esports cafes will create awareness and act as a training ground for budding Indian talent and will help identifying the best athletes. With regards to counselling budding talent.. at times we even get calls from parents of the youngsters who want to take up esports as a career. ESFI is working with colleges and schools to get esports included as part of their sports and cultural fests.“
No sport has gained popularity without spectators and growing fan bases. Esports has adopted a franchise-based model, with gamers from several countries comprising a team. According to a report by Newzoo, a company that tracks intelligence in the digital gaming industry, esports could have 586 million participants by 2020, with more than half coming from the Asia-Pacific region. Still in its nascent stage, India will make up just a fraction of that viewership base.
“The size and scale of opportunity is growing, but it’s at a nascent stage,” Rajan Navani, Managing Director of JetSyntheses, a digital gaming company, tells ESPN. “Esports moving into the Olympics is going to give a big fillip to a country like India. The market will really grow when we have esports champions coming to India.
“The best parallel is China, 10-15 years ago, if you look at digital gaming and esports, it was nothing. But now, it’s the largest market. India will have the same growth as China, but not in the same way. Broadband reached the homes of people, it changed the esports industry. When you have high bandwidth, you have great connectivity. And digital payments is a relatively new phenomenon.“
In India, investments are flooding in, albeit primarily for millennial engagement as opposed to the traditional esports method of competitions played in front of specially-designed computers. “Gaming is the digital gateway to consumers in India. Esports cannot be developed in isolation, it needs an ecosystem of payments, players, competitiveness,” Navani says. “Many people don’t have the means. In India, there is a small group that pays and a larger group that engages.“
That approach to esports in a developing market seems to be working. Walking into a recent digital gaming show on the outskirts of Bengaluru, it feels like a chance for gamers to tour the chocolate factory. Stalls covering the length of a football field allow trials of different genres of games. The characters of several RPG’s (Role Playing Games) have come to life through costumes. Shirts in bright colours with technical jargons, such as ‘Gamers don’t die, we respawn’ feel nostalgic.
But there only seem to be young faces around, another reminder of the distinct industry demographic. Parents lag behind their children, either unexcited or oblivious. Blaring, echoing music adds to the ambience. It’s loud, much like how esports has been in the last few years.
Like any other sport, the industry has had to maintain its integrity by effectively managing hurdles such as performance-enhancing drugs and match-fixing. Like any other sport, it is evolving and maturing quickly to a global audience. But with a unique niche, exponential growth and its ability to attract more, it is unlike any other sport.
Source: espn.in
Source: European Gaming Media and Events
Latest News
What makes Turbo Games’ provably fair games so special?
A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.
Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”
Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.
According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.
There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.
Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”
What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.
Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
ABOUT TURBO GAMES
Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.
Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.
The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.
More information: https://turbogames.io/
Baltics
Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.
Looking to take your career to the next level in the games industry? Then, Nordic Game Talents is the place to be! Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.
From Oct 27-29, the online and interactive event is dedicated to recruitment and career building in the creative & games industry within the Nordic region. The event empowers participants to be part of a bigger community and motivates them to explore new paths in achieving their career goals.
Hiring creative & games studios – Supercell, Funcom, Panzerdog, Tactile Games, Gamecan, Fingersoft, Dazzle Rocks, Redhill Games to name a few from the Nordic region will be participating in the event. These studios will share information on their latest projects, work culture and what it takes to be part of their team. The individual games associations from Finland, Denmark, Sweden, Norway and Estonia will share insights through live sessions on the booming games industry in their respective countries. Career development topics pertinent to job seekers like – How to have a successful first interview, Creative Portfolio reviews will also be discussed.
Experienced game industry professionals and individuals beginning their careers from around the world are welcome to join the event. One-to-one interviews with the hiring studios can be scheduled through the event platform. A great opportunity to get to know the studios and network with game professionals from around the world.
Participating in the event
As a job seeker attending Nordic Game Talents, take a few minutes to fill out a simple registration form. After filling the registration form you will receive a link to the online event platform – PINE, to join the event on 27th October. Participants joining Nordic Game Talents will also receive a free-of-charge pass to the Nordic Game Conference.
To view the complete agenda, please click here and to learn more about the event please visit Games Job Fair
About Games Factory Talents
A Helsinki-based talent attraction agency dedicated to the games & creative industry. Our services include direct recruitment, organizing game job fairs and managing a community of game industry professionals through our GameDev Talent Board.
To learn more about Games Factory Talents visit – Games Factory Talents
810 THE SPREAD
Cumulus Media Launches 810 THE SPREAD, the Bay Area’s First Sports Station Focused on Sports Betting
Cumulus Media (NASDAQ: CMLS) announces that it has launched the Bay Area’s first Sports radio station focused on sports betting, 810 THE SPREAD. The new station brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in San Francisco. 810 THE SPREAD will deliver behind-the-book perspectives from experts in a highly entertaining and engaging format. 810 THE SPREAD goes live today on the legendary 810am frequency that has been the 80-year home of historic Talk Radio KGO-AM. Cumulus San Francisco also launched the station’s new website at www.810thespread.com. Kevin Graham, Program Director of Cumulus’ sister sports stations KNBR 680AM/104.5FM and 1050 KTCT, adds Program Director duties for 810 THE SPREAD.
Larry Blumhagen, Vice President/Market Manager, Cumulus San Francisco, said: “810 THE SPREAD joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.”
Blumhagen added: “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”
Kevin Graham, Program Director, 810 THE SPREAD, said: “810 THE SPREAD will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events. While 810 THE SPREAD will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT. With its addition, it truly shows Cumulus’ commitment to the Bay area as ‘The Sports Leader’!”
The weekday programming lineup for 810 THE SPREAD includes:
6am-9am – Bet QL Daily – The must-consume show for sports fans and betting fans alike. Hosted by Joe Ostrowski, Joe Giglio, and Erin Hawksworth.
9am-12pm – Jim Rome - Aggressive, informed sports opinions, rapid-fire dialogue, and plenty of sports smack. As one of the most prolific sports talk hosts in America, Rome draws massive tune-in with legions of fans known as clones, who live for Rome’s take on the day’s largest issues in sports.
12pm-4pm – You Better You Bet – Nick Kostos and Ken Barkley have you covered for the best bets on the biggest matchups, the latest line movement and updates in the futures market. We’ll have up-to-the-minute coverage of backdoor covers and bad beats, and the cheers and tears that come with them. It’s sports betting conversation like you’ve never heard before.
4pm-8pm – Bet MGM Tonight – Live sports betting updates for all the night’s games as they happen – plus live “look-ins” for Major League Baseball games in progress. Get the latest scores, sides, totals, props, parlays, futures, and much more with hosts Quinton Mayo, Trysta Krick, and Ryan Horvat.
8pm-12 Midnight – CBS Sports Radio
BetQL Network programming is provided by Cumulus Media’s Westwood One through a partnership with Audacy.
For more information or to stream 810 THE SPREAD, visit: http://www.810thespread.com.
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