Even though this article might not make the headlines because the truth is always kept hidden or some might not share due their “polite behaviour in society”, I am going to share my thoughts on the current wave that is sweeping the world and the gambling industry.

I have been thinking a lot before engaging into the topic, however if we keep silent and just share Press Releases and Latest News, what’s the role of journalism.

Growing up in a former communist region (about which some of you just know in theory) makes me raise this awareness about these frightening times towards we are heading.

The dual-systems theory of patriarchy and capitalism which was a common form of socialist feminism in the 1970s and ‘80s was viewed as a failed project by many in the 1990s and beyond. In any event, the fall of Communism in the Soviet Union and Eastern Europe probably had a negative effect on the popularity of socialist feminism.

It is clear that if you switch on the TV, listen to the radio, read printed newspapers and surely if you browse online media, you will find the word sexism and feminism everywhere. There is no denying that with these public allegation and mainstream media helping the movement we are heading towards the theory Marx developed in 1844.

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Most of you will argue about these facts, stating the the Western society is free and will never relate to Marxism, however the statements of the UK Gambling Commission Chief Executive, Sarah Harrison, and the statements of the representatives of Clarion Gaming Events are exactly related to this theory.

Marxism has always been at the forefront of the cause of women’s emancipation and the Bolsheviks always took the question of revolutionary work among women workers very seriously. Lenin, in particular, attached an enormous importance to this question, especially in the period of the revolutionary upsurge from 1912-14, and during the First World War. It was at this time that International Women’s Day (8th March) began to be celebrated with mass workers’ demonstrations. It is not an accident that the February (March, according to the new calendar) revolution arose from disturbances around Women’s Day, when women demonstrated against the War and the high cost of living.

Don’t get me wrong, this has nothing to do with sexism from my side, just pointing out the fact the ideology of these “Wonder Womens” is clearly a sign that the spirit of Marx is living today and it’s made it’s way into all industries.

Just by reading that the British Gambling Commission (GC) issued a demand to halt the promotion of sexism in the Gambling industry, referencing to this week’s ICE Totally Gaming event, the regulator emphasized that it could boycott unless there is some change in this attitude make you raise your eyebrow and ask what is the real role of Ms. Harrison?

It’s funny how she tries to reshape the adult entertainment industry while modern society is drinking themselves unconscious daily, parading their naked derriere and showing of their breasts in public after having a few rounds. And I am not talking about males here, it’s all these women trying to get attention and being cool.

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Credits: dailymail.co.uk

Guess the women in the picture are all part of some promoter group which was contract by a company of the gambling industry. That’s class for you! Why not start educating about self esteem in society among women if you want to create a movement. Rather than commenting on marketing techniques and promoters.

This is clearly some grand plan which will make the world better and it’s really catching the public and may industries. It’s happening in all industries. Check the article about Sexism in eSports or just consider what is happening in the auto industry where the subjects of the new rule have made a statement that their activity should not be scrapped because they don’t see it as a sexist or exploitative job.

How are the “ladies” in the picture above “classier” than the one pictured below, who are used for brand or sport promotion? Guess promoter girls are being mistreated and forced to do such appearances. It’s funny how the activists of the feminism movement around the world like to dress sexy on dates and go out partying in semi naked clothes or are they going in out in their jammies a slipers?

Credits: examiner.co.uk

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Do you really think that the male category is going to races or watching live broadcast because they want to see the promoter girls? I bet if there were male promoters the female audience whoul be chatting about them all they long during their friendly girl talk.

Most of the female audience of sports are following athletes or racers for their looks.(eg. Beckham, Ronaldo, Hamilton…) Guess FIFA should ban famous players to do underwear commercials because it’s sexist….

If your IQ is high enough to understand or at least if you have an out of the box thinking, you will come to the conclusion that scrapping stereotype behavior should not be combated by rules. It should be encouraged by the genuine role models of society via education.

Back to the gambling industry and the clear statements that will abolish sexism in the industry….

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Bringing to notice some previous editions of the event, the Chief of the UK Gambling Commission spoke about the “scantily clad” women who were featured on stands to promote certain gambling products and services. Referring to her own visit to the show last year, the authority figure said, this is a “significant stain on the industry’s reputation” and it lead her to speak with the senior figures from across the gambling sector about implementing a change to this.

Taking a look at the situation of the UK’s gambling industry, which is currently being bombarded with irrational changes, we can already declare that the Gambling Commission has started this boycott based on skirt length of promoter girls and just goes with the flow to somehow keep the industry on a feminist leash.

Credits: Firelotto.io Twitterfeed

The photo and some of the promoters was subject to outrage by BBC and Chief Sarah Harrison who earlier this week, told BBC’s Radio 4 about her dismay at seeing a gender disparity at the show, with some women on exhibition stalls doing promotional work in revealing clothing.

“The men were wearing smart suits and women were being asked to wear not much more than swimsuits. That’s totally unacceptable; it’s not reflective of the modern economy,” she said.

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“This isn’t about political correctness. It’s about good regulation and good governance, because businesses that have a more diverse workforce are more likely to make better decisions. And that’s critical from a regulator’s point of view.”

I ask you about how is this different than seeing the minds that shape the youth in society doing promotional skits for different brands? See picture below with Katy Perry showing that she is a fan of West Ham United.

Credits: mirror.co.uk

Another statement which has irritated me as an business owner and entrepreneur was the statement issued by the organizer of the event. Given the fact that all these companies attending and exhibiting at the event are already obeying thousands of rules and paying heavy money for their participation, they have to commit to promoting their brand names via personalized agendas or pens (which are usually thrown away by delegates anyway) without having any instant presence of their brands in the eyes of attending delegates.

The European Casino Association (ECA) and Clarion Gaming, which organises the event, have backed the UKGC, issuing an open letter urging exhibitors to take note of the warning before the event opens tomorrow.

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According to The Guardian, the letter said: “In the spirit of the 21st century, when both women and men play strategic and decision-making roles in businesses, we encourage all exhibitors to mindfully represent support staff promoting their products at the show in a non-offensive and non-stereotyping way.”

The questions here is are women not allowed to take part in decision-making roles in the gambling industry? Having the experience of organizing events and discussing marketing plans, 90% of the decision makers which I’ve discussed and gave the green light were women. There is nothing wrong with and the statement makers should consider the fact that all the promoters and their outfit are mostly picked by female event planners and event managers of the exhibiting companies.

Do you really think that “male” businessmen are attending these event for the promo girls? I think that we have passed this point a couple of years ago and the ones that do attend for such entertainment are just plain old horny anyway. Let’s not take the male mindset evolution into the stereotype thinking which you are claiming to avoid.

It’s really funny how just 8 – 9 names have become the leaders of a movement which is backed by their egos and is just shared by fellow industry colleagues (from both genders) just to be associated with the leading company.

As I’ve wrote in the article introduction, I don’t expect anybody to share my view upon the situation, but just think about how such a reshape is taking back open mindedness to a level in which you are inhibited to wear clothing that has been the subject of regulation.

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The subject will be a main discuss on “The Morning Show” with Hawkie which is streamed Monday morning on iGamingRadio.com

Make sure you add your comments on our social media channels and look forward to receiving you backlash!

PS: The featured is image picked to lure in the female readers of the article. How stereotypical of me…..

Source: European Gaming Media and Events

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