News
Practicing my free speech: Feminism
Even though this article might not make the headlines because the truth is always kept hidden or some might not share due their “polite behaviour in society”, I am going to share my thoughts on the current wave that is sweeping the world and the gambling industry.
I have been thinking a lot before engaging into the topic, however if we keep silent and just share Press Releases and Latest News, what’s the role of journalism.
Growing up in a former communist region (about which some of you just know in theory) makes me raise this awareness about these frightening times towards we are heading.
The dual-systems theory of patriarchy and capitalism which was a common form of socialist feminism in the 1970s and ‘80s was viewed as a failed project by many in the 1990s and beyond. In any event, the fall of Communism in the Soviet Union and Eastern Europe probably had a negative effect on the popularity of socialist feminism.
It is clear that if you switch on the TV, listen to the radio, read printed newspapers and surely if you browse online media, you will find the word sexism and feminism everywhere. There is no denying that with these public allegation and mainstream media helping the movement we are heading towards the theory Marx developed in 1844.
Most of you will argue about these facts, stating the the Western society is free and will never relate to Marxism, however the statements of the UK Gambling Commission Chief Executive, Sarah Harrison, and the statements of the representatives of Clarion Gaming Events are exactly related to this theory.
Marxism has always been at the forefront of the cause of women’s emancipation and the Bolsheviks always took the question of revolutionary work among women workers very seriously. Lenin, in particular, attached an enormous importance to this question, especially in the period of the revolutionary upsurge from 1912-14, and during the First World War. It was at this time that International Women’s Day (8th March) began to be celebrated with mass workers’ demonstrations. It is not an accident that the February (March, according to the new calendar) revolution arose from disturbances around Women’s Day, when women demonstrated against the War and the high cost of living.
Don’t get me wrong, this has nothing to do with sexism from my side, just pointing out the fact the ideology of these “Wonder Womens” is clearly a sign that the spirit of Marx is living today and it’s made it’s way into all industries.
Just by reading that the British Gambling Commission (GC) issued a demand to halt the promotion of sexism in the Gambling industry, referencing to this week’s ICE Totally Gaming event, the regulator emphasized that it could boycott unless there is some change in this attitude make you raise your eyebrow and ask what is the real role of Ms. Harrison?
It’s funny how she tries to reshape the adult entertainment industry while modern society is drinking themselves unconscious daily, parading their naked derriere and showing of their breasts in public after having a few rounds. And I am not talking about males here, it’s all these women trying to get attention and being cool.
Credits: dailymail.co.uk
Guess the women in the picture are all part of some promoter group which was contract by a company of the gambling industry. That’s class for you! Why not start educating about self esteem in society among women if you want to create a movement. Rather than commenting on marketing techniques and promoters.
This is clearly some grand plan which will make the world better and it’s really catching the public and may industries. It’s happening in all industries. Check the article about Sexism in eSports or just consider what is happening in the auto industry where the subjects of the new rule have made a statement that their activity should not be scrapped because they don’t see it as a sexist or exploitative job.
How are the “ladies” in the picture above “classier” than the one pictured below, who are used for brand or sport promotion? Guess promoter girls are being mistreated and forced to do such appearances. It’s funny how the activists of the feminism movement around the world like to dress sexy on dates and go out partying in semi naked clothes or are they going in out in their jammies a slipers?
Credits: examiner.co.uk
Do you really think that the male category is going to races or watching live broadcast because they want to see the promoter girls? I bet if there were male promoters the female audience whoul be chatting about them all they long during their friendly girl talk.
Most of the female audience of sports are following athletes or racers for their looks.(eg. Beckham, Ronaldo, Hamilton…) Guess FIFA should ban famous players to do underwear commercials because it’s sexist….
If your IQ is high enough to understand or at least if you have an out of the box thinking, you will come to the conclusion that scrapping stereotype behavior should not be combated by rules. It should be encouraged by the genuine role models of society via education.
Back to the gambling industry and the clear statements that will abolish sexism in the industry….
Bringing to notice some previous editions of the event, the Chief of the UK Gambling Commission spoke about the “scantily clad” women who were featured on stands to promote certain gambling products and services. Referring to her own visit to the show last year, the authority figure said, this is a “significant stain on the industry’s reputation” and it lead her to speak with the senior figures from across the gambling sector about implementing a change to this.
Taking a look at the situation of the UK’s gambling industry, which is currently being bombarded with irrational changes, we can already declare that the Gambling Commission has started this boycott based on skirt length of promoter girls and just goes with the flow to somehow keep the industry on a feminist leash.
Credits: Firelotto.io Twitterfeed
The photo and some of the promoters was subject to outrage by BBC and Chief Sarah Harrison who earlier this week, told BBC’s Radio 4 about her dismay at seeing a gender disparity at the show, with some women on exhibition stalls doing promotional work in revealing clothing.
“The men were wearing smart suits and women were being asked to wear not much more than swimsuits. That’s totally unacceptable; it’s not reflective of the modern economy,” she said.
“This isn’t about political correctness. It’s about good regulation and good governance, because businesses that have a more diverse workforce are more likely to make better decisions. And that’s critical from a regulator’s point of view.”
I ask you about how is this different than seeing the minds that shape the youth in society doing promotional skits for different brands? See picture below with Katy Perry showing that she is a fan of West Ham United.
Credits: mirror.co.uk
Another statement which has irritated me as an business owner and entrepreneur was the statement issued by the organizer of the event. Given the fact that all these companies attending and exhibiting at the event are already obeying thousands of rules and paying heavy money for their participation, they have to commit to promoting their brand names via personalized agendas or pens (which are usually thrown away by delegates anyway) without having any instant presence of their brands in the eyes of attending delegates.
The European Casino Association (ECA) and Clarion Gaming, which organises the event, have backed the UKGC, issuing an open letter urging exhibitors to take note of the warning before the event opens tomorrow.
According to The Guardian, the letter said: “In the spirit of the 21st century, when both women and men play strategic and decision-making roles in businesses, we encourage all exhibitors to mindfully represent support staff promoting their products at the show in a non-offensive and non-stereotyping way.”
The questions here is are women not allowed to take part in decision-making roles in the gambling industry? Having the experience of organizing events and discussing marketing plans, 90% of the decision makers which I’ve discussed and gave the green light were women. There is nothing wrong with and the statement makers should consider the fact that all the promoters and their outfit are mostly picked by female event planners and event managers of the exhibiting companies.
Do you really think that “male” businessmen are attending these event for the promo girls? I think that we have passed this point a couple of years ago and the ones that do attend for such entertainment are just plain old horny anyway. Let’s not take the male mindset evolution into the stereotype thinking which you are claiming to avoid.
It’s really funny how just 8 – 9 names have become the leaders of a movement which is backed by their egos and is just shared by fellow industry colleagues (from both genders) just to be associated with the leading company.
As I’ve wrote in the article introduction, I don’t expect anybody to share my view upon the situation, but just think about how such a reshape is taking back open mindedness to a level in which you are inhibited to wear clothing that has been the subject of regulation.
The subject will be a main discuss on “The Morning Show” with Hawkie which is streamed Monday morning on iGamingRadio.com
Make sure you add your comments on our social media channels and look forward to receiving you backlash!
PS: The featured is image picked to lure in the female readers of the article. How stereotypical of me…..
Source: European Gaming Media and Events
Objective: Examine how customer experience shapes player retention and brand loyalty in iGaming, placing emphasis on the role of localised, high-quality support.
Outline:
- Introduction: The growing focus on customer experience as a differentiator in iGaming.
- The Value of Localised Support: Exploring how cultural nuances and language fluency enhance player satisfaction.
- Flexibility in Resource Allocation: Meeting fluctuating demand without compromising quality.
- Future Trends: How advancements in technology and localization will shape the next era of player engagement.
Questions for Exploration:
- How does high-quality, localised support impact player satisfaction and retention?
- What role does cultural understanding play in shaping effective customer interactions?
- How can operators balance flexibility with consistency in customer support?
- What emerging trends in customer experience should iGaming businesses prepare for?
Answer:
In the rapidly evolving iGaming industry, players have more choice than ever before—whether it’s brands, slots, game types, payment options, the list goes on. With so much competition, customer experience is quickly becoming a significant differentiator for operators. The ability to deliver a seamless, player-centric experience across multiple jurisdictions is not just a competitive advantage but a necessity in retaining players in this growingly saturated market.
Customer experience today goes far beyond just problem-solving for players. It encompasses proactive, personalised engagement, meaningful recommendations, and a culturally resonant approach. The operators that succeed in this space are those who maintain high standards across these elements, delivering them in a timely and localised manner. Localisation, in particular, is a key factor in turning good customer service into exceptional customer experiences.
So, why is localisation so important? At its core, successful customer support is built on trust. But building trust across diverse jurisdictions is not something that can be achieved through a single, uniform strategy. Methods of communication are a prime example. In Brazil, where the newly regulated market is flourishing, players may expect warm and conversational interactions. In contrast, many European players often favour more concise and formal communication. Recognising and adapting to these cultural nuances allows operators to foster a stronger connection with their entire player base.
Beyond communication style, localisation also plays a critical role in regulatory compliance. The iGaming industry is highly fragmented in terms of regulations, and players are increasingly aware of their rights. A customer service team that understands local legislation implicitly adds immense value, ensuring compliance while delivering tailored support. This not only reinforces trust but also strengthens the player’s respect for the brand.
At the same time, operators face the challenge of balancing high-quality customer support with the flexibility needed to respond to fluctuating demand. This is where RokkerX delivers measurable value. By offering scalable resource allocation and rigorous cross-functional training, we ensure our teams can adapt to surges in demand; whether it’s a major sporting event in a specific jurisdiction or global-scale activity, without compromising on quality. Our teams remain aligned with the core values of our clients’ brands, ensuring a customer-centric approach at all times.
Looking ahead, the iGaming industry is poised for further transformation, driven by advancements in technology and localisation. At RokkerX, we are committed to staying at the forefront of these changes to help our clients deliver exceptional experiences. Trends like the growing prominence of omnichannel communication, including social media and in-app messaging, and advancements in natural language processing (NLP) will enable operators to communicate with even greater precision and cultural nuance. Yet, the future will demand more than just technology. The ability to strike the right balance between tech-driven solutions and the human touch will be essential in creating meaningful connections with players.
As the industry evolves, the blend of cutting-edge technology, cultural understanding, and human expertise will define the next era of player engagement. By staying ahead of these trends, RokkerX ensures our clients are not only prepared for the future but thrive in it.
The post The Untapped Potential of Localised Support January 2024 appeared first on European Gaming Industry News.
The iGaming industry is advancing at breakneck speed, driven by technological innovation and evolving player expectations. Itai Zak, Executive Director of iGaming at Digicode, emphasizes the importance of bridging client aspirations with customized business solutions. Key trends shaping the future of iGaming include live dealer games, blockchain integration, artificial intelligence (AI) and machine learning (ML), enhanced personalization, and shifting regulatory environments. Let’s delve into how these trends influence the industry, presenting new opportunities while paving the way for future growth.
A Closer Look at Emerging Trends
- Live Dealer Games
Live dealer games are revolutionizing the online gaming experience, blending the best aspects of land-based casinos with the convenience of virtual gaming. Players can now engage with real-life dealers via high-definition video streams, enhancing the social component of online gambling. This bridge between physical and virtual casinos introduces interactive features like live chat and immersive gameplay. Industry leaders like Evolution Gaming and NetEnt are setting new standards in player engagement with innovative game formats and top-tier studio setups, redefining the realism and appeal of live gaming.
- Blockchain and Cryptocurrency Integration
Blockchain technology is transforming iGaming by offering unparalleled transparency and security. With blockchain’s ability to enable provably fair gaming, players can verify that each round is fair via an immutable ledger. Cryptocurrencies like Bitcoin and Ethereum facilitate faster, more secure transactions, catering to tech-savvy players who value privacy. Platforms like Bitcasino.io are leading the way, leveraging blockchain to ensure fairness and seamless payments. However, the rise of blockchain also attracts regulatory attention, requiring operators to balance innovation with compliance as governments navigate this new technology.
- Artificial Intelligence and Machine Learning
AI and ML are instrumental in enhancing player experience and operational efficiency. AI algorithms analyze player behavior in real-time, offering personalized game recommendations and promotions. Additionally, AI-powered chatbots provide instant customer support, improving user satisfaction. AI-driven predictive analytics also help operators fine-tune marketing strategies based on player preferences. Companies like Bet365 are already using these technologies to stay ahead of the competition, offering more personalized and efficient gaming experiences.
- Richer Personalization and Engagement
Personalization has become crucial for iGaming operators looking to boost player satisfaction and retention. By leveraging data analytics, companies can offer tailored game recommendations, dynamic bonuses, and individualized promotional offers. This level of engagement enhances the player experience and strengthens loyalty. Industry pioneers like DraftKings and FanDuel push the envelope by offering highly customized features, such as personalized fantasy sports leagues and bespoke betting options.
- Regulatory Changes and Market Expansion
The constantly evolving regulatory landscape offers both challenges and opportunities for iGaming operators. As more regions legalize various forms of online gambling, companies gain access to new markets. With their large populations and increasing internet penetration, emerging markets like Brazil and Nigeria represent lucrative opportunities. However, navigating the diverse regulations in these markets requires agility and strict compliance with local laws to succeed.
- Enhanced Payment Solutions
With digital transactions becoming the norm, the demand for fast, secure, and flexible payment methods is skyrocketing. From digital wallets to instant banking and cryptocurrencies, players expect payment solutions that offer convenience and security. This growing demand is driving innovation in payment processing, giving operators more opportunities to streamline the transaction process while building trust with users.
Future Implications
The Expanding Role of AI and Blockchain
AI and blockchain are not just current trends, but they are poised to play an even more significant role in iGaming’s future. As AI technology evolves, more sophisticated algorithms will emerge, enabling real-time adaptation to player behavior and preferences. Blockchain’s application may extend beyond transparency and security, transforming game mechanics and player interactions potentially redefining how games are designed and played.
Shifting Player Preferences
Player expectations will continue to evolve toward immersive, interactive experiences. As Virtual Reality (VR) and Augmented Reality (AR) become more mainstream, they will significantly influence the future of iGaming. Players will demand more engaging, lifelike environments, pushing the industry to create innovative game formats and features that offer deeper immersion and entertainment value.
Regulatory Developments
The regulatory environment will continue to evolve, and iGaming operators must stay agile to navigate future changes. New regulations may increasingly emphasize responsible gaming and player protection, influencing platform design and operational practices. A more harmonized regulatory framework across jurisdictions could provide stability while requiring operators to prioritize compliance.
Integrating Emerging Technologies
Technologies like 5G and edge computing are set to revolutionize iGaming by enabling faster, more reliable connectivity. This will allow for more complex game designs and real-time player interactions, opening new avenues for innovative gaming experiences. As these technologies mature, operators will have greater opportunities to differentiate their offerings. The potential of these emerging technologies to revolutionize iGaming is truly exciting and promising for the industry’s future.
Final Thoughts
The iGaming industry is on the cusp of significant transformations, driven by technological advancements and shifting player demands. Innovations like live dealer games, blockchain integration, AI, ML, and enhanced personalization are just the beginning. As the industry evolves, staying ahead of these trends will be critical for operators looking to thrive in an increasingly dynamic environment.
At Digicode, we are constantly exploring new technologies and refining our solutions to meet the evolving needs of our clients. Our focus on adaptability and foresight ensures that our clients are not just keeping pace with the industry—they’re leading it.
The post Innovations Redefining iGaming: What Operators Need to Know appeared first on European Gaming Industry News.
A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.
Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”
Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.
According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.
There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.
Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”
What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.
Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
ABOUT TURBO GAMES
Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.
Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.
The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.
More information: https://turbogames.io/
Infingame levels up casino portfolio with Dynabit Gaming
EGT Digital and EGT to make a memorable debut at SBC Summit Rio 2025
CT Interactive Strengthens its Presence in Bulgaria
Valorant Added to Hero Esports Asian Champions League
SCCG Management Partners with iGC Africa
Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched
Bragg Gaming Announces Preliminary Unaudited Results for the Year Ended December 31, 2024 and 2025 Strategic Initiatives and Guidance
DNSFilter Data Reveals Dangers to Fake Gambling Sites and Illegal Streaming in Lead Up to Super Bowl LIX
Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India
IBIA establishes innovative Payment Provider Forum to protect the integrity of the sports betting market in Brazil from financial fraud
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
