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LAC 2017 – Speaker Interview with Jonathan Epstein of Sentient Technologies

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Last week iGB Affiliate spoke with the CMO of Sentient Technologies, Jonathan Epstein. Jon gave them a few insights into artificial intelligence ahead of his talk on disruptive technologies on Saturday at LAC 2017.

Jonathan Epstein is the chief marketing officer of Sentient Technologies, one of the best-funded independent artificial intelligence company. In that role, he oversees all marketing strategy and execution for Sentient’s two Intelligent Commerce products: Sentient Ascend, the AI-powered CRO solution which has ushered in the era of massively multivariate testing, and Sentient Aware, which uses AI to create product-driven customer experiences for the world’s leading retailers.

Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions.

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Jon: Affiliate marketers that are able to master the use of artificial intelligence to win customers for their clients will have a profound advantage over those using legacy techniques. AI promises to bring new levels of profitability to affiliate marketers that utilize it correctly.

Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions. Attendees to this session will get an overview of how AI is already reshaping affiliate marketing and e-commerce today, and what they can look for from AI solutions just around the corner.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Jon: How they can use AI today (vs. 5 years from now) to impact the key drivers of their affiliate programs – customer acquisition and conversion.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Jon: The models of affiliate marketing mean that the performance lifts that AI can bring to the discipline go straight to the bottom line. We see the affiliate marketing segment as a key adopter and beneficiary of AI technologies, and LAC 2017 brings together the leaders from a leading sector of affiliate marketing.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Jon: Our goals are to use the event to meet and learn from affiliate marketing leaders in the gaming sector as well as leaders in the gaming sector itself. I hope to meet and network with these leaders, and learn more about the challenges they share with other marketers, with other affiliate marketers, and those that are unique to LAC.

If you are yet to register for LAC 2017, you can do so by clicking here.

 

Conferences

FBM® returns to OIGA with new milestones and high-performing slots

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FBM® is gearing up for another impactful participation at the Oklahoma Indian Gaming Association Conference & Tradeshow (OIGA), taking place from July 14 to 16 at the OKC Convention Center in Oklahoma City. This year, FBM will join Delta Gaming Solutions at Booth 918, presenting four standout slot products that represent the latest chapter in its expansion in the US gaming market.

FBM’s presence at OIGA 2025 comes at a strategic time, following a series of key accomplishments in the past 12 months. The company has deepened its market penetration by installing games in several new casinos across the country. The rollout of a broader catalog of titles reflects the operators’ growing confidence in FBM’s value proposition.

At this year’s OIGA expo, FBM will exhibit four titles that speak directly to enhancing player engagement and operator’s performance:

  • Ji Hǎo Link™ game series includes four titles: Golden Lóng™, Fortunate Héping™, Eternal Fènghuáng™ and Great Weiyan™. The powerful dragon, the wise turtle, the eternal phoenix, and the brave white tiger promise to deliver thrilling gaming sessions in a mechanic where the common bonus triggered by the Jí Hǎo Link™ pagoda takes the spotlight.
  • Jí Hǎo Link™ Spirits is the perfect choice for players seeking thrilling, long-lasting, and entertaining gaming sessions. The unpredictability of the Spirits feature, which can reward players with free “flights” and big wins during the main game or free spins, builds excitement around the Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits titles.
  • Xing Fú Fortune Money Trees™ brings excitement, suspense, and adrenaline to any casino floor with game mechanics based on the Prosperity, Strength, and Fortune accumulators. The Xing Fú Fortune Money Trees bonus can offer up to seven different game experiences and is the gateway to collect the four available jackpots present on this slot theme.
  • Croc’s Lock™ is a 30-line slot with an exciting storyline and compelling features. Super Croc is this gaming experience’s hero working with 15 independent reels, where the Extra Coins and Extra Spins accumulators lead player through an entertaining journey.

OIGA is one of the most important tradeshows in the North American gaming calendar, and FBM views the 2025 edition as the ideal platform to strengthen partnerships and expand operator relationships in this key market. Mike Medlin, FBM’s General Manager of Sales & Operations, together with Emily Snow, Delta Gaming Solutions sales director, will welcome and engage directly with all tribal operators, agents, and industry stakeholders trying FBM’s slots and seeking competitive, high-performing gaming solutions.

This momentum underlines the brand’s ongoing mission to deliver top-tier gaming experiences to U.S. players, especially within the tribal sector. OIGA 2025 also sets the stage for FBM’s larger showcase coming in October at G2E Las Vegas, an event that will mark the global reveal of new games and innovations designed to uplift the gaming experience in North America. Visit Booth 918 at OIGA 2025 and try FBM’s slots.

The post FBM® returns to OIGA with new milestones and high-performing slots appeared first on Gaming and Gambling Industry in the Americas.

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Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders

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At iGB L!VE 2025 in London, the N1 Partners made a statement for its top partners — loud, bold, and airborne.

N1 Partners delivered an unforgettable iGB L!VE experience for one of their high-performing teams — Traffic Squad. Currently ranked in the top three of the year-long global N1 Puzzle Promo leaderboard, they’re chasing the ultimate prize: a Robinson R22 Beta II helicopter. The special day, arranged by N1 Partners, featured a unique journey through London aboard the red Wealth Bus, followed by an exclusive flight over the city center in an N1-branded helicopter.

“This ride left me speechless, to be honest.” “Amazing.” “Absolutely breathtaking.” And finally: “Truly one of the best experiences of my life!” — representatives of the Traffic Squad team shared their impressions of the helicopter ride.

iGB L!VE became another key step in N1 Partners’ global Puzzle Promo. The exclusive N1 merch distributed at the conference was more than just swag — it served as an additional puzzle piece that boosted partner teams on the leaderboard.

During the conference, the N1 Partners team held dozens of strategy sessions with affiliates, exploring top-converting offers and traffic-boosting tactics. “This year in London was a genuine level-up for us,” said Alexa Bond, Head of Affiliates at N1 Partners. “We brought more than deals — we delivered experience. From strategy sessions to skyline views, our focus stays the same: give partners the tools and energy to be number one.”

N1 Partners remains open to new collaborations. Ready to unlock your next revenue milestone? Drive traffic and start climbing toward that Robinson R22 helicopter. This is your moment — join the N1 Puzzle Promo.

The post Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders appeared first on Gaming and Gambling Industry in the Americas.

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2025 Oklahoma Indian Gaming Association

AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025

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AGS announced it will showcase its latest lineup of high-performing Class II and Class III slot titles and table innovations at the 2025 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 14–16 at the Oklahoma City Convention Center. This comes on the heels of the Company’s recent announcement that it is now privately held, following the completion of its acquisition by Brightstar Capital Partners.

Leading the slot lineup is So Hot Super 4™ Legends, a brand-new multi-play experience debuting in Class II markets that lets players engage with four classic So Hot® titles at once on a single screen. With stacked wins and frequent bonus triggers, this high-energy game puts a fresh spin on iconic AGS hits that have long been staples in key Class II markets like Oklahoma.

AGS will also debut new titles spanning multiple Spectra™ cabinets, including:

  • Triple Riches™ family: Transylvania Treasures™
  • Kraken Fortune’s™ family: Pirate Hoard™
  • Zodiac Strike™ family: Pegasus
  • Dragon Blast® family: Mighty Lion™
  • Mariachi Fortunes Trio™ family: Fiesta De Los Vivos™ and Fiesta De Las Calacas™
  • Repeat Win Fusion™ family: Puurfect Trio™ and Fa Cai Trio™

In the premium segment, AGS will spotlight Moo Cluck Oink®, now available in Class III and coming soon to Class II. This character-packed farm frenzy brings together the fan-favorite stars of Cluck Cluck Cash® and Moo Moo Madness™, along with a few new barnyard personalities. The game’s playful crossover theming gives players a rare reunion of familiar favorites, wrapped in a brand-new experience.

Moo Cluck Oink is available on all AGS premium cabinets—Orion Curve™ Premium, Spectra UR43™ Premium, and Spectra SL49+™ Premiumand the large-format, specialty cabinet Spectra SL75+™. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.

AGS will also showcase its high-performing mechanical stepper lineup, led by the Revel® cabinet—the Company’s first entry into the mechanical stepper category—available in both Class II and Class III. At OIGA, attendees can experience Revel launch titles in Class II, including Liberty Diamond® and Triple Treasure®, along with Straight Cash™ Triple Double Spin, a new title set to release this quarter in both Class II and Class III. Returning to the lineup is the proven Gold Nudge®, delivering classic stepper appeal with a modern nudge feature.

On the table side, AGS continues to push boundaries with Bonus Spin Xtreme™ for Poker Rooms. Already a hit on main casino floors, Bonus Spin Xtreme now brings the same electrifying progressive action to poker rooms. It can be linked to a shared jackpot pool across multiple table types or configured as a standalone progressive. Live poker players who place the side bet have a chance to win the same life-changing prize as players on blackjack, craps, roulette, or pai gow. The result is one of the most dynamic and inclusive progressive systems in the industry.

With deep roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility remain, AGS is energized to return to OIGA with a growing portfolio of player-favorite products and a continued commitment to serving the needs of tribal operators.

See it all in action at AGS booth 732 at OIGA 2025.

The post AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025 appeared first on Gaming and Gambling Industry in the Americas.

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