Conferences
LAC 2017 – Speaker Interview with Jonathan Epstein of Sentient Technologies
Last week iGB Affiliate spoke with the CMO of Sentient Technologies, Jonathan Epstein. Jon gave them a few insights into artificial intelligence ahead of his talk on disruptive technologies on Saturday at LAC 2017.
Jonathan Epstein is the chief marketing officer of Sentient Technologies, one of the best-funded independent artificial intelligence company. In that role, he oversees all marketing strategy and execution for Sentient’s two Intelligent Commerce products: Sentient Ascend, the AI-powered CRO solution which has ushered in the era of massively multivariate testing, and Sentient Aware, which uses AI to create product-driven customer experiences for the world’s leading retailers.
Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions.
iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?
Jon: Affiliate marketers that are able to master the use of artificial intelligence to win customers for their clients will have a profound advantage over those using legacy techniques. AI promises to bring new levels of profitability to affiliate marketers that utilize it correctly.
Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions. Attendees to this session will get an overview of how AI is already reshaping affiliate marketing and e-commerce today, and what they can look for from AI solutions just around the corner.
iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?
Jon: How they can use AI today (vs. 5 years from now) to impact the key drivers of their affiliate programs – customer acquisition and conversion.
iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?
Jon: The models of affiliate marketing mean that the performance lifts that AI can bring to the discipline go straight to the bottom line. We see the affiliate marketing segment as a key adopter and beneficiary of AI technologies, and LAC 2017 brings together the leaders from a leading sector of affiliate marketing.
iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?
Jon: Our goals are to use the event to meet and learn from affiliate marketing leaders in the gaming sector as well as leaders in the gaming sector itself. I hope to meet and network with these leaders, and learn more about the challenges they share with other marketers, with other affiliate marketers, and those that are unique to LAC.
If you are yet to register for LAC 2017, you can do so by clicking here.
Brazil
FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil
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FBMDS, a globally recognized provider of online casino games and a leader in innovative video bingo solutions, will sponsor the SBC Summit Rio, one of the most influential gaming industry events in Latin America, taking place from February 25th to 27th in Rio de Janeiro, Brazil.
With the recent opening of the Brazilian market presenting numerous opportunities, the SBC Summit Rio serves as the ideal meeting point for FBMDS to strengthen its expansion strategy in the country. During the event, the FBMDS team of experts will be available for networking and industry discussions, showcasing how its innovation in video bingo and diverse portfolio can meet the demands of the local market.
Following its latest certification to operate in the Brazilian market, FBMDS is confident that its presence at SBC Summit Rio will be a significant step toward solidifying its footprint in the region. The company aims to deepen its understanding of the different player profiles in Brazil and enhance its market recognition.
“Our participation in SBC Summit Rio reaffirms FBMDS’s commitment to strengthening our connection with the Brazilian market and consolidating our position as a reference in profitable solutions for online casinos, combining innovation with our expertise in video bingo. The recent certification of our products in Brazil marks a strategic milestone, expanding our business opportunities. We are excited about the possibilities this event offers to grow partnerships and bring operators solutions that maximize results, always in alignment with the country’s regulations”, says Renato Almeida, Director at FBMDS.
FBMDS brings its pioneering spirit in video bingo, delivering innovative and culturally relevant titles that resonate with global audiences. This year, the brand is set to launch its unique Infinity Series collection – a groundbreaking video bingo experience filled with memorable gaming sessions.
Beyond online video bingo, FBMDS has also expanded into other online casino game segments, including crash games, table games, lottos, and slots. At this event, FBMDS will prioritize direct and close engagement with participants, fostering discussions about the future of digital entertainment in Brazil and beyond, now that its gaming portfolio is fully prepared to embrace the market with its latest certification.
The post FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Andres Troelsen Belatra Games’ Commercial Director for Latin America
Belatra set to shine at SBC Summit Rio
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Belatra Games, the specialist online slots developer, is ready to shine at the SBC Summit Rio with plans to make its new release ‘Make it Gold’ the star of the show.
Belatra’s booth (B200) will give attendees the exclusive chance to experience a special, mystical game inspired by Make It Gold. The alchemist invites everyone into a world where your future will be predicted, and you will receive a special gift.
Belatra’s LatAm team on the ground will be led by Latin America Commercial Director Andrés Troelsen. A core focus for his time in Rio will be exploring new partnerships, engaging with current clients and sourcing opportunities in the region. Belatra Games welcomes all attendees to visit the B200 booth, experience their latest titles, and engage in meaningful discussions about the future of iGaming in Latin America.
Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “SBC Rio is an important event for our business as we continue to expand our footprint in this exciting region. Make it Gold caused a huge stir when it launched in January and we’re looking forward to giving visitors a demo on the big screen at our booth. SBC Rio is the perfect stage for us to highlight how we’re creating unforgettable gaming experiences.”
The post Belatra set to shine at SBC Summit Rio appeared first on Gaming and Gambling Industry in the Americas.
Conferences
Salsa Technology gears up for SBC Summit Rio with FORMULA-BET
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Salsa Technology is gearing up for SBC Summit Rio 2025, Brazil’s first major iGaming event this year, which takes place from February 25 to 27 at Riocentro, Rio de Janeiro. With its Brazilian DNA and deep local expertise, Salsa Technology is ready to meet with industry leaders to showcase how its FORMULA-BET ecosystem is driving success in Brazil’s newly regulated market.
As the regulatory landscape evolves, operators need speed, reliability, and full compliance to stay ahead. Salsa Technology, one of the few local companies approved in all regulatory proof-of-concept tests, offers a complete ecosystem designed to meet these demands. FORMULA-BET is built for high performance, delivering a powerful PAM platform, Salsa Omni, a fully certified game aggregator, Salsa Gator, and a flexible framework that integrates seamlessly with leading sports betting and payment providers. Designed to ensure full compliance with SIGAP, the Central Bank, and the Federal Revenue Service, FORMULA-BET gives operators the confidence to launch and scale their operations efficiently.
“SBC Summit Rio is a milestone event for the industry and, for Salsa Technology, it’s even more special—we’re playing on home ground. FORMULA-BET is designed to give operators a head start in Brazil’s regulated market, with fast deployment, full regulatory compliance, and the flexibility to meet each operator’s unique needs. Beyond technology, our Brazilian roots enable us to provide hands-on, local support, tailored to the realities of the market,” says Eliane Nunes, CGO at Salsa Technology.
More than just a technology provider, Salsa Technology is a true partner for operators, offering not only cutting-edge solutions but also the local expertise and personalised service that make a difference in such a dynamic market. With a boutique-style approach, the company provides consulting services, direct support in Portuguese, within the Brazilian time zone, and the ability to set up a fully trained player support team tailored to the needs of operators and their customers.
Salsa Technology’s leadership team will be available for meetings throughout SBC Summit Rio, discussing how FORMULA-BET can accelerate business success in the Brazilian market. Besides Eliane Nunes, Salsa’s team attending the event includes CEO Peter Nolte; Business Development Manager, Otavio Miranda; and Retention, Operations & CS Manager, Cathiussa Canez.
The post Salsa Technology gears up for SBC Summit Rio with FORMULA-BET appeared first on Gaming and Gambling Industry in the Americas.
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