Conferences
LAC 2017 – Speaker Interview with Jonathan Epstein of Sentient Technologies
Last week iGB Affiliate spoke with the CMO of Sentient Technologies, Jonathan Epstein. Jon gave them a few insights into artificial intelligence ahead of his talk on disruptive technologies on Saturday at LAC 2017.
Jonathan Epstein is the chief marketing officer of Sentient Technologies, one of the best-funded independent artificial intelligence company. In that role, he oversees all marketing strategy and execution for Sentient’s two Intelligent Commerce products: Sentient Ascend, the AI-powered CRO solution which has ushered in the era of massively multivariate testing, and Sentient Aware, which uses AI to create product-driven customer experiences for the world’s leading retailers.
Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions.
iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?
Jon: Affiliate marketers that are able to master the use of artificial intelligence to win customers for their clients will have a profound advantage over those using legacy techniques. AI promises to bring new levels of profitability to affiliate marketers that utilize it correctly.
Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions. Attendees to this session will get an overview of how AI is already reshaping affiliate marketing and e-commerce today, and what they can look for from AI solutions just around the corner.
iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?
Jon: How they can use AI today (vs. 5 years from now) to impact the key drivers of their affiliate programs – customer acquisition and conversion.
iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?
Jon: The models of affiliate marketing mean that the performance lifts that AI can bring to the discipline go straight to the bottom line. We see the affiliate marketing segment as a key adopter and beneficiary of AI technologies, and LAC 2017 brings together the leaders from a leading sector of affiliate marketing.
iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?
Jon: Our goals are to use the event to meet and learn from affiliate marketing leaders in the gaming sector as well as leaders in the gaming sector itself. I hope to meet and network with these leaders, and learn more about the challenges they share with other marketers, with other affiliate marketers, and those that are unique to LAC.
If you are yet to register for LAC 2017, you can do so by clicking here.
On June 12 and 13, Peru Gaming Show will once again gather operators, players and gaming industry experts. EGT promises to stay true to the tradition and show them a special selection of its top-performing products, which will be available at booth 52.
The Bulgarian manufacturer will demonstrate its successful series of slot cabinets General. On display will be the models G 50 J1 St, G 50 J2 St, G 50 C St, G 50 V St, G 27-27 St and G 27-32 St. Powered by the latest Exciter IV platform, they will stand out with the perfect combination of contemporary eye-catching design and great comfort achieved thanks to their numerous ergonomic features. The G 32-32 St VIP will go even further in providing the best gaming experience by offering a comfortable multimedia chair, that allows full control over the volume and the main functions of the game.
The cabinets will present the astonishing world of the multigames of General Series, which are popular in many countries around the world, including the LatAm region, because of their attractive themes, beautiful graphics and high chances of winning.
The guests will also be able to learn more about the wide range of iGaming solutions of EGT Digital, covering instant and casino games, as well as the in-house developed “all-in-one” betting platform X-Nave, which gives to operators everything they need to build and maintain а successful online business.
“Peru Gaming Show is an event of great importance for the local market and I am glad that we will have the opportunity to take part in it this year again,” said Mario Trayanski, Director of EGT Peru. “We can’t wait to meet with our current partners and potential new customers to show them how they can have even better results with our high potential products.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make an appearance at PGS Peru 2024 next month, seeing the provider grow its presence further across Latin America.
Taking place across two days from June 12th-13th, the event sees iGaming professionals gather at the Centro de Exposiciones Jockey in the country’s capital, Lima, for the 22nd edition of the exhibition which will play host to two days of exciting panels, open forums and networking.
The Peru Gaming Show has become one of the most anticipated trade shows in Latin America in recent years, with the 2024 conference forced to expand due to the demand from exhibitors who are in search of growth in the region.
As a sponsor of the event, Pragmatic Play will be highlighting the importance of industry exhibitions and the vital role it plays in them, while showcasing its diverse portfolio on stand 59.
PGS marks the fifth summit attended by Pragmatic Play in Latin America this year, with “Pragmatic Play Experience”, as the provider continues to make inroads across the continent and impress industry representatives.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a sponsor of PGS 2024 and to play a part in shaping the future of the Latin American iGaming market.
“With the comprehensive multi-product offering already resonating well with players and operators in the region, Pragmatic Play is poised to capitalise on the wealth of opportunities PGS 2024 has to offer.”
Join Us for an Unforgettable Gaming Experience in Brazil
Prepare for an electrifying journey as Expanse Studios makes waves at SiGMA Americas in Sao Paulo, Brazil, from April 23 to 25. This highly anticipated event in the Americas gaming industry promises an experience brimming with excitement, innovation and networking opportunities. We’re gearing up to showcase our latest creations, unveil ground-breaking innovations and connect with industry leaders, influencers and enthusiasts from across the globe.
Booth H10: The Hub of Innovation
Step into the heart of gaming excellence at booth H10 where Expanse Studios will unveil its latest offerings and showcase the future of gaming. Explore our newest releases including the adrenaline-pumping Super Heli and the icy-cool 100 Super Icy and discover the next generation of gaming innovation.
Connect with Industry Leaders
SiGMA Americas is a gathering of industry leaders, innovators and visionaries shaping the future of gaming. Join us in Sao Paulo as we connect with like-minded professionals, forge new partnerships and explore exciting opportunities for collaboration. Whether you’re a seasoned industry veteran or a newcomer looking to make your mark, SiGMA Americas offers the perfect platform to network, learn and grow.
Experience the Future of Gaming
At Expanse Studios, we’re dedicated to pushing the boundaries of gaming innovation and delivering unparalleled entertainment experiences worldwide. Our participation at SiGMA Americas underscores our commitment to excellence and our passion for gaming. Join us in Sao Paulo as we showcase our latest offerings, share our vision for the future of gaming and celebrate the vibrant and dynamic gaming community.
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