Conferences
Betting Gods Ltd to sponsor 2017 Betting on Football Conference
Betting Gods Ltd, one of the UK’s leading sports betting content and tips organisations, has announced that it will be a key sponsor at this year’s Betting on Football Conference 3-5 May at Stamford Bridge.
The betting organisation, which gives its members access to exclusive betting tips from a range of high profile sporting and gambling experts, secured the partnership with event organiser SBC Events in order to broaden its involvement in the football betting industry and to promote an expanded roster of football tipsters to its prospective customers.
The conference, which takes place from May 3rd to 5th 2017 at Stamford Bridge, is the largest of its kind devoted purely to betting on football. More than 800 senior betting and football executives are expected to attend this year’s conference to discuss the latest trends, industry insight and expert opinion on the sports betting industry’s largest market.
“We are delighted to be so involved with this event“, said Darren Moore, Director of Betting Gods Ltd.
“SBC Events hosts some brilliant conferences and we are honoured to have secured this key partnership with them and look forward to growing a strong business partnership together, while also expanding and enhancing the Betting Gods branding to the wider sports betting and Football industries.”
Betting Gods provides tips on bets across various sporting industries, helping its members increase their odds of winning. Tipsters, many of whom are professional gamblers and experts in a range of sports, provide advice on strategies that can enable members to increase their winnings and gamble professional but responsibly. Regularly featured in top sporting plus national and international press, the innovative company has built a solid reputation due to its unrivaled advice.
SBC managing director Andrew McCarron commented: “It’s great news that Betting Gods is bringing its tipping expertise into the football arena and we’re very happy that Darren and his team has chosen to support Betting on Football to publicize the expansion. The conference is attracting CEOs from all around the world, so it provides a perfect platform for brands to communicate with key decision makers.”
The fourth incarnation of the Betting on Football Conference will attract hundreds of professionals in a range of positions, including service providers, operators, suppliers, affiliates, football clubs and marketing agencies. 100 top industry speakers will lead an agenda packed with insightful discussions, and delegates will be presented with an unrivaled opportunity to network with other professionals. This year’s event is expected to be SBC Events’ biggest yet, with many new functions, technologies, sub-events and sessions being introduced for delegates.
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech appeared first on Gaming and Gambling Industry in the Americas.
BETER
BETER to exhibit at SiGMA Americas

BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Americas, taking place in São Paulo, Brazil, from April 7–10. The exhibition will attract more than 18,000 delegates, including over 600 exhibitors and sponsors.
This marks the first time BETER will have a stand (N20) at a LatAm-focused expo, as the region has become a key strategic focus for the company. BETER has already established a strong presence in the market and continues to expand its reach.
BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling over 35,000 events per month. The portfolio has now expanded to include eCricket and Virtual Cricket, with plans to produce an additional 20,000+ events each month.
BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary padel tennis tournaments, with 170+ planned events per month. Collectively, these three new offerings will total over 3,000 sports matches per month.
Currently, bettors can wager on more than 46,000 BETER`s proprietary fast-paced esports and sports events per month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.
BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.
BETER has strengthened its position in Latin America by securing certifications in key markets such as Argentina and Peru. The company has also expanded its regional team with the appointment of Juliana Querino as Business Development Manager.
BETER’s prominence at the event is further highlighted by its shortlisting for Best Innovative Sportsbook Feature and Best Esports Product at the SiGMA Americas Awards.
Gal Ehrlich, CEO of BETER, said: “Latin America is one of key regions for BETER as it’s a market set for incredible growth and where we witness a high demand for our fast betting products.
We are already a trusted content provider with certifications in several markets and a growing roster of operator partners. We look forward to welcoming delegates to our stand so they can experience our thrilling products firsthand.”
Chuck Robinson, Chief Revenue Officer at BETER, added: “The growth potential for Latin America is significant and that’s why we have doubled down on our efforts to position BETER as a strong and reliable content provider for local operators in the region.
“Fast betting content is what players are looking for and we have a portfolio covering both esports and sports that not only meets but exceeds player expectations.
“If you’re attending SiGMA Americas Summit, make sure to stop by our stand so you can see for yourself why fast betting content is so exciting.”
The post BETER to exhibit at SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
Conferences
Kiron Interactive ready to roll at the Indian Gaming Tradeshow and Convention

Provider set to showcase its latest ice hockey-themed titles which promise to revolutionise virtual sports betting
Kiron Interactive and PlayWin are bringing hockey legends back to the ice with Legends Shootout, an exciting new betting experience where fans can wager on their favorite NHL icons in intense penalty shootouts.
Featuring legendary names like Mark Messier, Joe Sakic, and more, this virtual game captures the thrill of classic NHL showdowns. Will your favorite legend score the game-winning goal, or will the goalie make a clutch save? The action is fast, the stakes are high, and it’s all available anytime, anywhere.
Developed in collaboration with the NHL Alumni Association, Legends Shootout combines nostalgia with cutting-edge excitement, allowing fans to relive the magic of hockey’s greatest stars while enjoying real-time betting action.
Robert Miller, President at Kiron Interactive North America said “Hockey has always been about legendary moments, and now fans can be part of them. This game delivers the intensity of a real NHL shootout, bringing legends back into the spotlight.”
Available across licensed gaming platforms, Legends Shootout delivers realistic gameplay, dynamic betting options, and nonstop action. Whether you’re a lifelong hockey fan or just love the adrenaline of a shootout, this is your chance to get in the game and be part of the legend’
Kiron will be exhibiting at IGA on stand 1918, connect with the team to learn more about our award-winning portfolio of virtual sports.
The post Kiron Interactive ready to roll at the Indian Gaming Tradeshow and Convention appeared first on Gaming and Gambling Industry in the Americas.
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