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WA.Technology to showcase full spectrum of iGaming solutions at SiGMA Europe

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Leading supplier ready to unveil latest innovations for operators at stand 1095, MMH Malta

WA.Technology, the award-winning B2B iGaming solutions provider, is ready to upgrade partners’ engagement strategy with its latest innovations across its entire range of B2B iGaming solutions at SiGMA Europe next week.

Already recognised as one of the industry’s most successful B2B partners, the premium solutions provider will showcase its full spectrum of iGaming solutions to delegates at MMH Malta, including its cutting-edge WA.Affiliates, WA.Casino, WA.Sports, WA.Fantasy, and WA.Rewards products.

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Located at Stand 1095, WA.Technology will be debuting WA.Rewards, designed for operators looking to boost acquisition, engagement, and retention in emerging markets.

Available as an omnichannel solution, WA.Rewards gives sportsbooks and casinos the chance to deliver a unified experience for players to earn and redeem rewards across mobile, desktop, and retail. Unique incentives for players to earn points, achievements, and in-game items based on gameplay milestones are provided by fully customisable, gamified reward programmes tailored to individual games and platforms.

During SiGMA Europe, WA.Technology will also spotlight its WA.Casino product aimed at allowing operators to power their casino ambitions through its cutting-edge aggregation solution.

With more than 6,000+ games from over 80+ providers, operators that integrate WA.Casino into their platform will benefit from a diverse game portfolio and personalised platform design tailored to their unique requirements – all via one single API integration.

WA.Technology’s turnkey online casino solution gives operators complete control over the design of their iGaming offering, resulting in a much more tailored, bespoke experience for players.

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Already a tried and tested acquisition tool for leading operators targeting emerging markets, WA.Technology will also highlight its in-demand WA.Fantasy vertical, giving a sneak peek into some of the new and exciting features and products that will soon be rolled out to operators across its network.

After a year-long research and development process, WA.Fantasy has been specifically designed for operators looking to boost engagement, retention, and cross-selling opportunities – allowing players to put their sporting expertise to the test across Daily Fantasy Sports and Free-to-Play predictor games. WA.Fantasy’s dynamic, new Pick’Em Player Props product will also redefine the player experience, offering customisable and intuitive options that appeal to a broad audience, from casual players to seasoned fantasy sports fans.

Will Booth, Fantasy Product Owner at WA.Technology, expressed his excitement for the upcoming event: “SiGMA Europe is a staple in the iGaming industry’s calendar – and we are very excited to be exhibiting at Stand 1095 this year! It is a great opportunity for WA.Technology to network with the sector’s brightest minds and show off our exciting new innovations to the wider iGaming industry.

“Malta is a major hub for gambling; there is no better place for us to launch our Pick’Em Player Props product! Combining both fantasy and sports, Pick’Em Player Props promises to deliver new and exciting opportunities for bettors to engage with player-focused markets.”

The post WA.Technology to showcase full spectrum of iGaming solutions at SiGMA Europe appeared first on European Gaming Industry News.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Delta Gaming Solutions

Delta Gaming Solutions to expand its slot footprint in Oklahoma casinos

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FBM’s pragmatic growth approach in the US enters a new chapter. The global gaming company has just signed a distribution agreement with Delta Gaming Solutions to install its slots in casinos operating throughout Oklahoma. The agreement, celebrated during G2E Las Vegas, will enable FBM to explore all segments of the tribal gaming market within the state.

By joining forces with Delta Gaming Solutions, FBM will have the opportunity to install its products in several tribal gaming facilities and analyze player feedback across different sectors. In addition to the current offering in the US market, headlined by Jí Hǎo Link™, the agreement outlines a steady rollout of new slot products, such as Jí Hǎo Link™ Spirits and Xing Fú Fortune™ Money Trees, using the Galaxy II and Auria casino cabinets.

For Renato Almeida, Director at FBM, this agreement marks a new consolidation milestone in the strategic plan defined by the FBM Group for the US market, opening positive prospects. “We are very happy with the agreement and are confident that this new partnership will lead to the successful expansion of FBM’s slots in numerous tribal casinos throughout the great state of Oklahoma,” says the FBM representative.

FBM entered the US market last year and has been progressively introducing its slot gaming offer. Recently, the brand reinforced its commitment to the American operation by opening a new office in Oklahoma, enhancing its ability to provide top-quality games and cabinets to casino operators. This new agreement strengthens FBM’s position in the United States, facilitating the rapid deployment of its gaming portfolio in one of the most significant states in the gaming industry.

Delta Gaming Solutions is a trusted full-service electronic gaming device distributor in Oklahoma. Since 2015, Delta has installed and maintained slot machines and electronic table games in multiple casinos across Oklahoma and continues to expand its footprint by building mutually beneficial long-term relationships with casino operators throughout the state.

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Gaming Awards

Groove Wins SBC Award for Women’s Empowerment Initiative of the Year 2024

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Groove, a leading iGaming platform and aggregator, proudly claimed the Women’s Empowerment Initiative of the Year at the SBC Awards Latinoamérica 2024, celebrating a strong commitment to championing female talent and leadership.

At SBC Awards Latinoamérica, Groove’s win shines as a testament to how empowerment and inclusion propel the iGaming industry forward.

The award was accepted by Carolina Diniz Flauzino, Groove’s Latin America Business Development Manager, acknowledging Groove’s impactful diversity-driven culture.

Over the years, Groove has spotlighted the exceptional women in roles spanning account management, legal, finance, project leadership, tech, and creative design. From Liz Cohen’s pivotal oversight in account management to Salome Janashvili’s transformative graphic contributions and Sapir Hen’s rise in technical management, Groove’s success story is one written in part by the remarkable women across its global team.

Groove’s progressive tech ecosystem with over 15,000 games from 100+ top providers continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and the immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team.

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As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.

Yahale Meltzer, COO and Co-founder, remarked, “This award showcases the impact of our talented team. From its inception in 2016, Groove has championed women’s leadership, featuring dynamic professionals across roles critical to the company’s growth. We’re proud to bring this recognition home, a tribute to the exceptional women who are instrumental in shaping Groove’s future.”

 

 

 

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