Latest News
Soft2Bet inaugurates new offices in Malta
The new Malta office will enable Soft2Bet to welcome more team members and handle its corporate expansion in the best conditions.
Soft2Bet, a leading casino and sportsbook operator and platform provider, announces an important growth milestone – the official opening of its new offices in The Quad Central business center, one of Malta’s latest and most modern business complexes.
Situated in the centre of the island, Soft2Bet’s new office was officially inaugurated on 28 March in the presence of the Hon. Silvio Schembri, Malta’s Minister for Economy, Enterprise and Strategic Projects, Ivan Filletti, CEO of Gaming Malta and Soft2Bet’s long-term partners based on the Island.
Minister for Economy, Enterprise and Strategic Projects, Silvio Schembri said: “It is an honour for us to be here because Soft2Bet shows what we believe in as a country and as a government. The perseverance of a company starting from a small office in Sliema, just a few years ago employing less than 5 people, and in just a few years within the land of opportunity, they became one of the most important gaming companies in Malta, acquiring 2 floors and another 2 floors in this iconic building in Malta, employing more than 130 people from different nationalities. Malta is not just an island, is not just a place where you work, it’s a home, home for you and even for us to be able to not only accommodate but to be able to share the experiences with all of you here. Your success is our success.”
Also present were many of the company’s senior leaders such as Founder and CEO Uri Poliavich, General Counsel David Yatom Hay, COO Gilad Naim, CMO Oksana Tsyhankova, CFO Max Portelli, CPO Yoel Zuckerberg and CBDO Martin Collins.
Soft2Bet’s new Malta office spreads over two levels, accommodating more than 130 employees. It was designed to provide the maximum comfort while working in a state-of-the-art well equipped business centre.
Creating a comfortable, safe and stylish work environment for employees is part of Soft2Bet’s DNA: there is a large networking space, a lounge area including two balconies with panoramic views of the Maltese countryside, private meeting rooms and modern working equipment.
Max Portelli, CFO of Soft2Bet, added: “The new office will provide even more opportunities to serve the Group’s partners in Malta and attract top talent. We are delighted to be contributing to the local economy and the iGaming industry by creating attractive employment opportunities for executives interested in developing strong careers and enjoying the best professional progression paths available in Malta.”
Soft2Bet supports a series of corporate events, social responsibility initiatives and provides employees’ families medical insurance with extended coverage. Soft2Bet believes that only by creating a comfortable environment for its employees and their families can high results be achieved together.
Martin Collins, CBDO of Soft2Bet, said the new space was an important milestone for the Group: “The opening of the new office shows the impressive growth and development dynamics of Soft2Bet. We are delighted to share our success with our team members, partners and distinguished guests.”
T
he official part of the event started with inspiring speeches from Soft2Bet’s Founder and CEO Uri Poliavich, followed by the ceremonial cutting of the red ribbon and the start of the celebration. The event featured a lounge area with DJ sets and maximum networking opportunities with Soft2Bet’s key business partners.
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Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Latest News
Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands
Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.
“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.
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Balkan's
BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
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