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CashMagnet Appoints Joni Oinonen as Chief Marketing Officer

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CashMagnet Ltd, the company behind some of the most popular online casino comparison sites in the world, has appointed industry heavyweight Joni Oinonen as Chief Marketing Officer.

Oinonen has been tasked with developing and deploying the marketing strategies for CashMagnet’s growing roster of online casino affiliate brands which include Mr-Gamble.com, UKBingoSites.co.uk and DailyCasinoBonus.co.uk.

Part of his remit covers launching new brands on the CashMagnet platform, which has been developed in-house to allow the company to run an unlimited number of sites from a single content management system.

He joins CashMagnet from MediaInvesting where he quickly progressed from the role of Head of Marketing to Chief Operating Officer. Oinonen has also held senior marketing and SEO roles at the likes of the Global Gaming Group.

Paavo Salonen, Co-founder of CashMagnet Ltd, said: “I am delighted to welcome Joni to the team and for CashMagnet to leverage his years of experience in SEO, brand building and marketing.

“We have been riding an incredible upwards growth trajectory driven by our flagship Mr-Gamble brand and Joni will help guide our rocket ship as we continue our journey into the stratosphere.

“We have big plans for our current sites as well as several new brands in the pipeline and I look forward to working closely with Joni over the coming months as we keep disrupting the sector with our market-leading comparison sites.”

Joni Oinonen, Chief Marketing Officer at CashMagnet Ltd, said: “I enjoy the challenge and excitement of building brands and with CashMagnet I have the opportunity to work across a network of sites that are setting the standard for others to follow.

“Mr-Gamble has quickly become one of the most successful online casino comparison sites in key markets such as the UK, Finland, Canada and the USA, and I am looking forward to taking the company’s marketing activity to the next level.

“I am also excited to be taking on the task of building awareness for the other sites in the CashMagnet network and to also be launching the new brands the company has in the pipeline.”

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Gambling in the USA

Gaming Americas Weekly Roundup – July 14-20

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Caesars Entertainment announced a major upgrade to its mobile sports betting platform with the launch of a universal digital wallet on the Caesars Sportsbook app in Nevada. This enhancement streamlines the wagering experience for sports bettors who visit Nevada, enabling them to manage funds and Caesars Rewards credits in one place, with seamless access across 19 jurisdictions where Caesars Sportsbook offers mobile sports wagering. With this update, users in Nevada can experience added convenience, with all funds and rewards immediately visible and available after logging in. Caesars plans to add universal wallet functionality to more North American jurisdictions where it offers mobile sports wagering in the future.

Comanche Nation Entertainment is set to expand both Comanche Red River Hotel Casino and Comanche Nation Casino, setting the stage for a multi-phase expansion that will strengthen its entertainment offerings, boost economic opportunity and extend its reach across Southwest Oklahoma. The new expansion will allow for long-term growth of both properties. Construction will begin first at Comanche Red River with a new event centre that expands the gaming floor, adds non-gaming amenities and creates new space to host concerts, conferences and community events.

Partnerships

Quick Custom Intelligence and Black Bear and Fond Du Luth Casinos announced their strategic partnership that is set to transform the gaming and hospitality landscape in the Minnesota market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences, with Black Bear and Fond Du Luth Casinos leading the charge. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behaviour, enhancing operational efficiency and delivering personalised guest experiences like never before. This move positions Black Bear and Fond Du Luth Casinos at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

BetMGM announced a multiyear partnership with baseball legend Derek Jeter. As BetMGM’s brand ambassador, Jeter will appear in national marketing campaigns. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player. The Hall of Fame shortstop joins BetMGM’s prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM’s responsible gambling initiatives in both the US and Canada.

Red Earth Casino has chosen QCI’s Chatalytics platform to revolutionise its casino operations and elevate guest engagement. This AI-powered suite—which includes Slot Copilot, Player Copilot, the Dashboard and the Robot Button—leverages OpenAI technology to deliver real-time intelligence and streamline decision-making across the gaming floor. Built to enhance both slot performance and player service, QCI Chatalytics offers a powerful blend of automation and data analytics. Slot Copilot enables real-time slot machine monitoring, predictive performance analytics and intelligent task assignment. Player Copilot uses behavioural insights to support personalised guest engagement strategies and optimise rewards.

The post Gaming Americas Weekly Roundup – July 14-20 appeared first on European Gaming Industry News.

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Full House Resorts

Full House Resorts Announces Promotion of Lewis Fanger to President

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Full House Resorts Inc. announced that it has promoted Lewis Fanger to President, Chief Financial Officer, and Treasurer, effective July 11, 2025. The title of President was previously held by Daniel Lee, the Company’s Chief Executive Officer. As previously disclosed, Mr. Lee extended his employment agreement as the Company’s Chief Executive Officer in June 2025.

“Since our arrival approximately ten years ago. Full House Resorts has undergone a significant transformation, from a small regional casino operator to one of the fastest-growing companies in our industry. Lewis’s financial leadership has helped enable that growth, allowing us to improve our existing assets and expand the Company through new developments such as American Place and Chamonix. Lewis has been an invaluable part of our team over the past decade, and his promotion to President will help ensure a continuity of leadership,” Mr. Lee said.

The post Full House Resorts Announces Promotion of Lewis Fanger to President appeared first on Gaming and Gambling Industry in the Americas.

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Industry News

CT Interactive Launches Diamond Tree Jackpot

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Diamond Tree Jackpot is the latest progressive jackpot released by CT Interactive. It is a multigame jackpot concept that supports multiple currencies. With its three levels, the new progressive jackpot is designed to deliver an immersive and rewarding gaming experience. The new functionality enables the potential activation of multiple progressive payouts, making it appealing to a wide variety of players and encouraging extended gameplay.

The new jackpot system features 10 hit titles from CT Interactive’s portfolio that continue to captivate players: 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.

“Diamond Tree Jackpot by CT Interactive is a premium solution for operators seeking to boost player retention and increase session revenue. Supporting multiple currencies and featuring three progressive jackpot levels, it offers exciting winning opportunities and dynamic gameplay that encourage repeat visits and sustained player interest. With high-quality visuals, immersive sound, and a flexible bonus system, the game promotes diverse game dynamics and sessions longevity while bringing great player engagement. Easy to integrate and customizable, it’s an excellent choice to expand portfolios and strengthen market competitiveness,” said Martin Ivanov, COO of CT Interactive.

With its top-performing titles, adaptable jackpot configuration, highly engaging bonus mechanics and exclusive math model, Diamond Tree Jackpot is a revenue-focused solution designed to meet today’s operator demands. This premium product not only enhances portfolio value but also supports long-term player acquisition and retention strategies—making it a powerful competitive advantage in today’s dynamic iGaming landscape. This launch reinforces CT Interactive’s commitment to delivering immersive, high-performing gaming experiences to operators and players around the globe.

The post CT Interactive Launches Diamond Tree Jackpot appeared first on European Gaming Industry News.

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