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Livespins unveil Michael Pedersen as Chief Commercial Officer

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Innovative social gaming platform appoint former Flutter and NetEnt employee to add significant commercial leadership experience to key role

Up-and-coming provider of socially-charged casino games, Livespins, has announced that it will be significantly bolstering its ranks with the appointment of Michael Pedersen, who will take the reins as the brand’s Chief Commercial Officer this month.

Michael arrives at Livespins with over 14 years’ experience in the online gambling industry, having previously enjoyed successful spells at Flutter and NetEnt, where his commercial leadership skills were a major driving factor in the ongoing growth and development of both brands on a global stage.

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With an MBA from the University of Leicester and executive programs at Stanford under his belt, Michael will now turn his attention to managing all aspects of Livespins’ commercial strategy, including sales, account management and marketing. He will also be a key figurehead for the brand at conferences, media events and forums as it looks to expand its operations going into 2022.

Having launched at the iGamingNext: Valletta conference earlier this year, Livespins generated a huge buzz among game providers, casino operators and live streamers alike due to its unique blend of live gaming and social engagement.

The proprietary platform allows multiple players to view their favourite streamer and bet behind their play, effectively creating a group bet and a shared betting experience on the same spin. Each player is free to choose the bet amount and number of spins they prefer. Adding a further degree of user engagement is the ability to chat with the group and add reactions as the streamer spin the reels and the anticipation builds.

Michael Pedersen, Chief Commercial Officer at Livespins said: “Livespins is undoubtedly one of the most exciting and innovative brands in the online gambling industry and I’m delighted to be given the opportunity to add my commercial leadership experience to what is already a highly-skilled team.

“I’ve been an early believer in creating social casino experiences and the Livespins product has really cracked the code and is creating a completely new category in the casino space. The simplicity of the bet-behind mechanic mixed with the unparralled engagement only live streaming can offer will drive significant value for all stakeholders and we look forward to establishing partnerships with the most innovative operators and game providers of our industry in the near future.”

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Robin Reed, Co-founder at Livespins said: LiveSpins was founded with a vision to socially charge the iGaming space. As we are moving to web 3.0 –  we need the industry to follow suit if we are to stay relevant and increase the appeal of our product. Since delivering his master thesis on Social Media a decade ago, Michael has worked both on the supplier and operator side and has both the passion, experience and network needed to make LiveSpins valuable to users, game studios, streamers and operators alike. We are extremely pleased to see Michael join us”

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co-founder of Real Gaming

Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada

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Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.

“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.

To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:

In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.

“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”

 

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For more information, visit terriblesmobilegaming.com.

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Brazil’s iGaming regulation

Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market

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Salsa Technology’s renowned content aggregator, Salsa Gator, has received GLI certification ahead of Brazil’s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.

This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.

As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such as Evolution, Games Global, Spribe, RubyPlay and FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.

Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.

“Salsa Technology is committed to delivering the best experience for operators and players in Brazil’s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazil’s iGaming sector,” said Eliane Nunes, Chief Growth Officer at Salsa.

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Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.

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Imagine Live Partners with King.rs

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Imagine Live the live casino provider launches with Serbian brand King.rs

Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.

The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.

Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”

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Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.

The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.

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