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Malta economy and online casinos

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4 years ago

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Malta was one of the first countries in the world that recognized the potential of the online casino and iGaming industry in general. Formed in the 1990s, this industry is now worth over $50 Billion and thanks to the early recognition, this small Mediterranean county is now enjoying the benefits that come with this industry. It has a highly positive effect on the country’s economy in so many different ways.

The Malta Gambling Authority was formed way back in the early 2000s and it was part of the country’s strategy for the development of the iGaming industry. Unlike most countries of the time, Malta had a highly affirmative view of this industry from the early beginnings. The MGA was formed in order to issue licenses and support industry development in general. Obviously, the goal was to make this small island one of the best destinations for foreign operators. These days, around 300 global players in the industry are located in Malta.

With such a number of corporations operating in such a small country, there is no doubt that tax collection has had a significant impact on the overall economy. According to some reports, the iGaming industry has a 15% share of the country’s total economic activity. Obviously, that number will continue to grow.

Benefits from iGaming aren’t just displayed in GDP and tax numbers. This industry has also had a big impact on other fields. For example, Malta now has several educational programs specified for the online casino bonus industry.

The reason is obvious. This is a small country and if we look at the numbers, it turns out that 60% of employees in the industry come from overseas. Only 40% belongs to the domestic share. Obviously, one of the strategies is to change that trend and to increase the share of domestic workers. So, educational institutions have increased the offer of their classes, including numerous ones that target gaps that exist in the industry at the moment.

At this point, it is estimated that there are over 6.000 employees working in this industry and if we can trust experts, operators are currently in need of 3.000 additional workers. So, we may expect further arrivals of foreign workforce.

This leads us to another aspect of the iGaming influence on Malta’s overall economy. For example, with such a big number of abroad workers, it’s easy to conclude that demand for real estate has increased significantly. Workers prefer to rent a property, which has increased the rental prices by a notable percentage. According to some reports, the average property prices have been increased by 10% in the past several years.

Another impact of iGaming on Malta’s economy is the fact that offices of operators also have a positive impact on local businesses, such as service providers, restaurants, coffee shops etc.

In the last couple of years, more and more countries are starting with a similar practice as Malta. However, we don’t believe that this could slow down the growth of the country’s online casino industry and the overall economy. This small Mediterranean island will continue to grow, despite the growing competition. Simply, MGA is still one of the highest-reputable bodies in the business, who issues licenses to operators from all over the world. Simply, gaining these licenses is a matter of prestige, so operators who have gained them proudly advertise is, as a way to attract players from all around the world to register on their website.

Simply, the years of experience have provided MGA a kind of reputation that most newer regulatory bodies from other countries will hardly be able to reach. This body has set pretty high standards, whether it’s about player protection, fair gaming, operator accountability.

Founded in 2001, the Malta Gaming Authority also pays a lot of attention to the protection of youngsters and other vulnerable groups, and it is a body that ensures the integrity of games and operators, as well as that the industry is free from criminal activities.

Other than MGA, there are just a couple of more regulatory bodies in the world that can be considered as good. Those would be the UK Gambling Commission, as well as similar regulatory bodies from Gibraltar and Curacao. However, Malta still remains in the leading destination, and we have no reason to believe that things could change much in the future.

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Northern Super League Partners with Stats Perform

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3 days ago

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April 17, 2025

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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6 days ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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6 days ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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