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Darwin Filho

Onabet marks its second anniversary with digital expansion and a sharpened focus on the casino segment

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Esportes Gaming Brasil Group platform consolidates its market presence with strong engagement on social media and strategic partnerships

Onabet, an online casino and sportsbook platform, marks its second anniversary with a growing and consolidated presence in the digital landscape. With a focus on user experience and a strong entertainment appeal, the platform now boasts more than 700,000 followers on Instagram – showcasing its strength as a digital force and its ability to engage with the public.

Launched in 2022, Onabet sis under the Esportes Gaming Brasil Group, which also owns Esportes da Sorte, and operates under an official license granted by the Ministry of Finance, through the Secretariat of Prizes and Bets (SPA/MF), reinforcing its commitment to legality and good practices in the sector.

The brand is investing in communication formats with vast reach and connection with Brazilians – including partnerships with prominent influencers such as Carlinhos Maia, Lucas Guimarães, and Sheuba. Streamers and content creators have also made a strong impact, with names like Steluto, Felipe Kersch, and Racha.

“From the beginning, we structured Onabet as a platform native to the digital environment, focusing on user experience, entertainment and casino games, but always anchored in responsibility and partnerships that guarantee the credibility of the operation”, says Darwin Filho, CEO of the group.

The Esportes Gaming Brasil Group also invests in institutional actions centred on integrity and responsible gaming. Among the main partners are Sportradar, a global reference in sports integrity monitoring, and EBAC (British School of Creative Arts and Technology), with whom it develops educational programs on digital behavior and conscious betting consumption.

The post Onabet marks its second anniversary with digital expansion and a sharpened focus on the casino segment appeared first on Gaming and Gambling Industry in the Americas.

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Ana Carolina Luna Maçães

Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment

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3 days ago

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June 11, 2025

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Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.

Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”  

A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.

Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”

Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.

With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.

The post Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment appeared first on Gaming and Gambling Industry in the Americas.

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