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Brazil

Patricio Molloy: WA.Technology is ready to raise the bar for LatAm in 2025

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As we enter 2025, what unique opportunities do you see for WA.Technology in the LatAm iGaming market?

The iGaming market in Latin America is experiencing rapid transformation, and this dynamic shift presents considerable opportunities for companies with the right strategy and adaptability.

We are witnessing a shift from informal, semi-professional operations to a growing demand for a formal, structured, and professional gaming industry that can meet the higher expectations emerging from both regulators and consumers.

At WA.Technology, we are perfectly positioned to leverage our extensive local knowledge to achieve just that. Our team has been working across the region for years, from Mexico to Brazil, Colombia, and beyond, which gives us a unique edge in navigating the regulatory complexities and unique behavioural dynamics of this evolving landscape.

This authentic regional understanding not only allows us to stay ahead of market trends but also empowers us to innovate in a way that aligns with global best practices while being sensitive to local cultures, customs, and regulations. As the LatAm gaming market continues to mature, we are ready to support operators in a more structured, regulated, and growth-oriented environment.

 

How does WA.Technology plan to maintain its progress across the region in 2025?

Our approach to sustained growth in Latin America is driven by the expertise of our team, who bring years of experience from across the region. The team at WA.Technology has collectively worked across a variety of LatAm gaming markets, gaining firsthand knowledge of local regulations and consumer preferences. This wealth of experience enables us to navigate the ever-changing landscape with agility and precision.

As the region continues to evolve, we will continue to integrate global best practices while remaining flexible enough to address the unique needs of each local market. Our strategy at WA.Technology largely focuses on building close relationships with various local stakeholders, refining our offerings based on real-time feedback and ensuring our presence continues to make a long-lasting difference in the region.

We are committed to driving long-term growth, building strong partnerships and providing the best possible value to our clients across Latin America.

 

For operators looking to enter Latin America in 2025, what are some of the key trends/nuances they need to be aware of? And how is WA.Technology helping them to navigate these?

Entering the Latin American market in 2025 presents a variety of opportunities for growth. However, operators looking to make the most of what this region has to offer must carefully consider local regulations, consumer behaviour, and cultural differences in each country. After all, LatAm is not one homogenous region – each country has its own unique dynamics at play.

Regulatory frameworks continue to evolve rapidly, with each individual regulator in the region setting its own rules, meaning that operators must be highly adaptable and well-prepared for any future legislative changes. But regulations aren’t the only challenge.

Understanding local consumer habits, preferences, and cultural nuances is equally critical to building a successful operation. For example, the products players enjoy in Brazil are likely to be completely different to those favoured by Mexican bettors.

At WA.Technology, we help operators navigate these complexities by offering solutions that are fully compliant with local laws and tailored to meet the diverse needs of Latin American consumers.

We don’t see ourselves as just a technology provider; we want to be a trusted partner, supporting operators in their journey to understand the regulatory environment and local market dynamics, ensuring they’re well-positioned for long-term success.

 

With Brazil now live, how does WA.Technology plan to gain an edge in what is likely to be a highly competitive market?

Brazil is undoubtedly the flagship market in Latin America, and we’ve been preparing for this moment for some time. With a market of such size and potential, competition is bound to be hard. However, we are confident that our extensive local presence and tailored approach will give us a distinct edge unmatched by any other provider on the market.

We’ve made significant investments in Brazil, building a team that is highly knowledgeable about the local market and deeply embedded in the regulatory landscape. I am proud to say our team has worked extremely hard to ensure we were ready in time for the new regulations in Brazil and that we are in a position now to grow even further in this market as a result. With dedicated local offices, a strong team of regulatory experts and seasoned professionals with operational expertise, we are well-equipped to navigate the complexities of Brazil’s rapidly growing iGaming market.

Our extensive knowledge of the local market and commitment to delivering innovative, market-specific solutions allows us to provide licensed operators with the tools they need to succeed in this competitive space.

 

How will your approach to Brazil differ from that of the wider LatAm market?

While Brazil is undeniably one of the largest and most significant markets in Latin America, our approach to the region as a whole is both comprehensive and tailored to the unique characteristics of each country.

We recognise that Latin America is a highly diverse and dynamic market where each country presents distinct opportunities, challenges, and regulatory landscapes.

At WA.Technology, we adopt a market-specific strategy across our entire business, ensuring that we provide localised solutions that meet the unique needs of each country while maintaining a strong, responsive presence in all key markets.

Our team brings extensive experience from working in countries such as  Argentina, Chile, Peru, Ecuador, Colombia, the Dominican Republic, and Mexico. In fact, we recently expanded our footprint by opening offices in Mexico City, which allows us to stay closely connected to local developments and offer even more tailored support to our partners in this market.

Mexico is particularly important to us in terms of future growth, and we view it as a key focus for WA.Technology alongside Brazil. Our integrated, flexible approach ensures we can remain agile across the entire region, responding effectively to each market’s specific demands while maintaining a cohesive regional strategy.

 

What are your goals for expanding WA.Technology’s footprint in LatAm over the next 12 months? And how do you plan to achieve these?

Looking ahead to the rest of 2025, our key goals for expanding WA.Technology’s footprint in Latin America is rooted in two fundamental pillars: extensive market knowledge and strong local presence.

As the region evolves at a rapid pace, staying ahead of market shifts requires constant attention. Our strategy is to maintain a physical presence in every major market, fostering relationships with local stakeholders, regulators, and operators. By doing this, we are able to anticipate changes in the wider market and position ourselves as a proactive, solutions-driven partner, ensuring that our partners can retain their competitive edge.

We aim to further solidify our relationships with key players across the region and remain highly engaged in local markets, adapting our solutions in real-time to meet emerging needs.

Our focus on continuous engagement ensures that we’re always in tune with the evolving landscape, positioning WA.Technology to lead the way in driving innovation and delivering value in Latin America.

The post Patricio Molloy: WA.Technology is ready to raise the bar for LatAm in 2025 appeared first on Gaming and Gambling Industry in the Americas.

Altenar

Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.

This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.

“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”

EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.

“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”

The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.

“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”

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Brazil

SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil

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The leading tech provider shares key results of H1

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, delivered robust product growth across its ecosystem and secured official certifications in Brazil and Peru during the first half of 2025. These achievements reinforce the company’s leadership as a provider of reliable, scalable iGaming solutions, with a strategic focus on expansion in LatAm.

The first half of 2025 brought a new wave of significant growth for SOFTSWISS in LatAm with fully localised, compliant solutions tailored to the needs of regional operators. Now, its Game Aggregator, Casino Platform, Sportsbook, and Jackpot Aggregator are officially certified in Brazil, making it a full product lineup ready for operation in one of the region’s most dynamic markets. Additional Gaming Laboratories International (GLI) certifications in Peru represent the next step in SOFTSWISS’ long-term expansion strategy.

By H1 2025, SOFTSWISS sustained its dominant position across flagship products, with several iGaming solutions demonstrating particularly notable growth: 

  • The Game Aggregator expanded its portfolio by 26% across 1,350 brands, giving operators more flexibility.
  • The Jackpot Aggregator reached 100 integrated brands, up 25% since the start of the year – a clear sign that demand for engagement-driven mechanics continues to grow. Jackpot Aggregator campaigns help partners boost player turnover by 50%, driving growth and retention.
  • The Casino Platform continues to power 250 casinos with 99.999% uptime – ensuring uninterrupted gameplay. No bets are lost, no sessions are dropped – a critical factor for operators running 24/7. 
  • Affilka by SOFTSWISS reached 109 million registered users, up 28% since the beginning of the year. The number of active brands surpassed 480, while affiliate account volume rose by 22%, reflecting strong demand for efficient, performance-driven marketing tools.
  • The Sportsbook offers access to 2,000 markets and 200 sports, and supports 100,000 live events, delivering a fast, responsive, and scalable betting experience. 

“We are not just expanding, we are earning trust in new markets. The first half of 2025 showed strong growth across products and markets. Getting certified in Brazil and Peru isn’t just a checkbox – it’s a strong validation for operators that they can count on us to deliver reliable, localised, and fully compliant solutions,” added Max Trafimovich, International Non-Executive Director at SOFTSWISS.

SOFTSWISS is taking bold steps toward long-term growth in Latin America, with a clear ambition to become a leading technology partner for local iGaming operators. By combining global experience with a deep understanding of regional market needs, SOFTSWISS is delivering tailored solutions that help operators launch faster, operate more efficiently, and scale with confidence. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product

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Global iGaming solutions provider, WA. Technology has earned Gaming Laboratories International (GLI) certification in Brazil for its casino aggregator product as it looks to expand its presence in South America.

Certification for its standalone casino aggregator product allows WA Technology to increase its range of integrated iGaming content supplied to operators in the Brazilian market.

This ever-expanding catalogue of content includes tens of thousands of games, cementing it as a more trusted partner for operators seeking to thrive in this market, with the added assurance that it fully complies with Brazilian regulatory requirements.

Meeting the necessary requirements for the casino product builds on WA Technology’s strong record in the region, where it already has an established presence and certified platform, with an experienced team of professionals based out of an office in Recife. This gives the business a unique understanding of the players in the country and the team to simplify any complexities that may arise for operators.

By making the aggregator a standalone product, the team can provide content to operators who are not already on the WA Technology platform, joining the likes of F12 Bet, which already uses the full turnkey sportsbook, casino and player account management.

The certification follows on from recent launches such as its Pick’Em player products for stats-led gameplay and Sportsbook Managed Service, to provide operators with more services and opportunities to grow.

Commenting on the certification, Phyllyp Sedicias, WA. Technology’s
Country Director for Brazil said: “This is a significant milestone for the business and signals our intent to expand further into the Brazilian market. I’m proud of the team’s hard work to secure this certificate and allow us to meet the market demands for casino games within this region.
“GLI certification for our casino aggregator product means we can now provide operators with additional opportunities to enhance their content through an experienced team with a proven track record in the region, which we look forward to growing our partnerships even further.”

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