Brais Pena
Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager
Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.
Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.
Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.
“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.
Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.
“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.
“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”
Betfair Colombia
Stake Expands into Colombian Market with Acquisition of Betfair Colombia and License Approval until 2025
Stake, one of the biggest online casinos and sports betting sites in the world, is excited to announce its entry into the Colombian market through the strategic acquisition of Betfair Colombia and its license, which has been approved until 2025. This marks a significant milestone in Stake’s expansion strategy in Latin America and its commitment to delivering top-tier entertainment to Colombian players.
“Expanding into the Colombian market is a strategic decision that aligns perfectly with our vision for growth and innovation,” said Brais Pena, the Chief Strategy Officer for Easygo, the powerhouse behind Stake. “Colombia’s position as the first regulated market in Latin America, coupled with its stable environment and robust entertainment industry, makes it an ideal destination for Stake’s expansion, with the intention of being one of the dominant players in the market in two years.”
This strategic vision underscores Stake’s commitment to not only enter the Colombian market but also to establish itself as a key player within a relatively short time frame, further cementing Colombia’s status as a hotbed for innovative and dynamic foreign investments.
The acquisition of Betfair Colombia and the granted license underpins Stake’s commitment to providing a world-class betting and gaming experience for Colombian players. With cutting-edge technology, user-friendly platforms and an extensive range of partnerships including being the Latin American betting partner of UFC and featuring renowned brand ambassadors such as Argentinian football sensation Kun Aguero, chart-topping rapper Drake and the Alfa Romeo Formula 1 Stake team, Stake is poised to revolutionize the Colombian gambling industry.
Colombia will serve as Stake’s operational base for expanding throughout Latin America. The company has already secured market access in Mexico and Paraguay through agreements with local operators and it has expressed interest in future regulated markets in Peru and Brazil, further solidifying its position as a market leader in the region.
Stake’s entry into Colombia leverages Colombia’s advanced status and key geographical location, acting as a gateway to the broader Latin American market. The acquisition of Betfair Colombia, combined with the substantial market size, provides Stake with a strong foundation, facilitating a seamless integration of operations and expertise. This decisive move enables Stake to firmly establish its presence and introduce its unique range of betting and gaming products to the region.
“We view the Colombian market as a pivotal entry point for our Latin American expansion,” Pena added. “We are committed to contributing positively to the local economy, fostering innovation and delivering exceptional entertainment value to our customers.”
Fans are encouraged to visit and register on Stake .com.co and follow the Twitter handle Twitter .com/StakeColombia.
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