Argentina
BETER Secures Service Provider Registration in Argentina
BETER, an award-winning provider of fast betting content and data for esports and sports, has bolstered its presence in Latin America after being registered as a service provider in Argentina.
The registration, enabling BETER to supply its 24/7 live streaming, data, and odds to all licensed local operators, was provided by the Lotería de la Ciudad de Buenos Aires, the gambling regulatory body in the City of Buenos Aires.
BETER has quickly established itself as a must-have provider for operators across the region with those active in Argentina now able to offer its esports and sports offerings to their players.
This includes BETER’s proprietary ESportsBattle tournaments, Setka Cup table tennis series, and BSKT Cup basketball league. In total, bettors can wager on more than 46,000 of BETER`s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds, with an average operator margin of 7.5%+.
Operators in Argentina will also be able to use BETER’s Esports Odds feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.
Gal Ehrlich, CEO of BETER, said: “We have identified Latin America as one of the key markets for us and we are working hard to meet all demands of regulators in the jurisdictions where we want to offer our products to operators.
“This is a region that continues to evolve – both in terms of player preferences and also the regulatory and legal landscape – and all companies must embrace this and adapt to provide the experiences players are seeking while complying with the rules in place.
“In the City of Buenos Aires and beyond, the demand for fast betting content and experiences for both esports and sports is at an all-time high, and with our suite of products, operators can meet this demand with thrilling content that provides round-the-clock action and betting opportunities.”
Valeria Tarchynska, BETER’s Chief Legal Officer, added: “Our team has plenty of experience in applying for and securing approvals in regulated markets such as Latin America and others. This time, we had the support of the local law firm MF Estudio-Abogados whose guidance was invaluable.
“Receiving registration from Lotería de la Ciudad de Buenos Aires is an important step for BETER as we keep expanding our reach across Latin America and further establish ourselves as the leading and official provider of fast betting content, data and odds.”
Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.
City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.
Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”
City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”
RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.
The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.
The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.
Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.
BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.
“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”
Santiago Gándara, Marketing Director at BetWarrior, added: “RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.
“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”
Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market
Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.
Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.
This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.
This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.
Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”
Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”
Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.
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