Ernest Lewicki, Head of Sales at Infingame, outlines the reasons why the iGaming aggregation hub is doubling down on its commitment to LatAm growth in 2025.

In the last five years, the iGaming industry has changed considerably. From advances in technology, to the emergence of new verticals and even new regions introducing regulated gambling frameworks, the iGaming world looks very different to what it did before the global pandemic.

One region, in my view, stands head and shoulders above the rest when it comes to potential. LatAm has truly become a continent of explosive potential. No longer just a promising frontier—it’s a goldmine of opportunity for brands that can understand and adapt to its unique demands.

As a local expert, I can promise that entering the LatAm region isn’t as simple as pitching up and planting your flag. Far from it. You firstly need to understand local regulatory dynamics, player preferences, technological limitations.

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In other words, you need a partner that can help you navigate some of these intricacies. This is where Infingame really shines – and what I’ll be taking you through in this article.

Riding the LatAm wave

The numbers speak for themselves: online gambling in LatAm is growing at an extraordinary pace. More established markets like Mexico and Colombia are leading the charge, fueled by increasing internet penetration, a young and enthusiastic player base and operator-friendly regulations that allow for brands to offer a wide array of gambling products to players.

Meanwhile, ‘newer’ markets such as Peru are forecast to open up the industry to further growth opportunities. Brazil, however, is set to be the region’s crown jewel—its population of over 200 million includes a vibrant sports culture that naturally aligns with sports betting and online gaming.

The mistake that many brands must avoid, however, is that LatAm is not a region where a ‘one-size-fits-all’ strategy will yield positive results. Each country brings its own nuances, be it language, cultural preferences, regulatory environments, or technological readiness.

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Success here depends on not only recognising these differences but being able to adapt your business strategy accordingly and tailoring offerings to meet the unique preferences of local partners. This is where aggregation hubs like Infingame come in, and as one of the industry’s fastest growing aggregators, we pride ourselves in tailoring our operators’ offering to exactly what local players want.

It’s all about localisation and personalisation

With a team based on the ground in Latin America, collectively we have some of the market’s best experience in building the best possible product for operators targeting the region. We understand what types of games resonate with players, and how best to localise your gaming delivery for each specific market.

We work closely with operators and game studios to ensure their content isn’t just relevant but culturally immersive. This isn’t just about translating game interfaces into Spanish or Portuguese—it’s about weaving local narratives and themes into the fabric of the gaming experience.

For example, we know that players in Brazil have a strong preference for games that reflect local culture and sport. Football or Samba-themed slots tend to perform particularly well here, as do high-volatility products such as crash games.

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Similarly, games inspired by regional folklore, beloved icons or even local festivals have shown to be hugely popular in Mexico; these types of games have the power to captivate audiences and drive engagement.

Players don’t just want to play; they want to feel understood. When brands meet this expectation, the loyalty and revenue potential are immense.

I’m incredibly proud of the dedication that goes into creating our back-end – our Product Management team goes above and beyond to hand-pick games for each of our partners to give them all of the necessary tools to drive engagement and long-term retention among bettors in Latin America.

Beyond localisation, personalisation is also key. Today’s players now expect gaming experiences that are tailored to their preferences.

We see this in the entertainment industry – brands such as Netflix or Spotify can deliver ‘personalised, for you’ suggestions based on a customer’s previous activity. This is a trend that, I have no doubt, will sweep the gambling industry in 2025.

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From gameplay mechanics to promotional offers, personalisation drives engagement and retention. In Latin America, this is especially true due to the diversity of player preferences across the region. Some may favour high-volatility slots; others might lean towards traditional table games or live dealer experiences.

We’ve designed our platform with this in mind. Infingame’s technology empowers operators to deliver personalised content at scale. Our platform leverages player data to recommend the right games, features and offers for different audiences.

By combining advanced analytics with a deep understanding of local markets, we help our partners create gaming experiences that feel personal and unique to every player.

What’s next in 2025?

Looking ahead, the opportunities in LatAm are only set to grow. With more countries considering regulation and infrastructure improving across the board, the region is poised for an unprecedented surge in online gaming activity. But this isn’t a market that rewards complacency.

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I couldn’t be more excited about the potential here – operators need to invest in the right partnerships—working with aggregation hubs like Infingame that combine local expertise with cutting-edge technology is what will give you the chance to truly stand out.

Our mission is not just to expand our footprint in Latin America—we’re doubling down on our commitment to help operators thrive here.

From onboarding local team members in Brazil to deepening our game portfolio with culturally relevant content, we’re doing everything we can to position our partners for success. For us, the future’s bright!