GR8 Tech has been named Best Sports Betting Provider in Central and Eastern Europe (CEE) at the GamingTECH Awards 2025. The recognition, delivered at the Prague Gaming & TECH Summit, is a testament to GR8 Tech’s high-performance sportsbook solutions, client-centric approach, and commitment to AI-driven innovation.

“Winning this award is a stepping stone toward our larger vision to become the #1 sportsbook-driven platform by 2028,” said Sergey Ghazaryan, CRO at GR8 Tech. “This achievement proves we are on the right track. By combining top-tier technology with business-first thinking, we help our clients in CEE and beyond grow revenue, improve operational efficiency, and deliver betting experiences that drive long-term success.”

This win follows another recent major recognition from International Investor Magazine, which awarded GR8 Tech the Best iGaming Platform Europe 2025, highlighting the company’s growing leadership in the iGaming space.

Pushing Boundaries with AI-Driven Innovation

A key differentiator for GR8 Tech is its fast and scalable, AI-powered sportsbook, built to maximize operator revenue through advanced margin management, personalization, and region-specific optimizations. Operators benefit from automated odds engines, predictive retention models, and AI-driven CRM automation, cutting process times from 2 days to 15 minutes. With AI driving up to 30% revenue growth and 75-80% higher retention when paired with an expert team, GR8 Tech delivers a smarter, more efficient, and highly engaging sportsbook experience.

The company’s thought leadership in AI was also showcased at the summit, where GR8 Tech’s Head of AI, Raid Arfua, hosted a hands-on workshop on AI applications in iGaming CRM, and discussed the rise of AI-based recommendation engines in sports betting, strategies for managing AI-associated risks, and the challenge of distinguishing true innovation from hype in a panel discussion “The Rise of AI in Gaming: Friend, Foe, or Industry Game-Changer?”

As GR8 Tech advances toward becoming the top global sportsbook platform, it continues to elevate industry standards with advanced AI and operator-focused innovation. The company invites iGaming leaders to explore its next-generation solutions and be part of the transformation shaping the future of sports betting.

Atlaslive, a dynamic iGaming platform, is proud to announce that it has been awarded the prestigious title of Rising Star in Sports Betting Technology in the Central and Eastern Europe (CEE) region at the Prague Gaming Tech Awards 2025. This honor is a testament to Atlaslive’s unwavering commitment to providing cutting-edge technology and exceptional service to its partners.

Since its inception, Atlaslive has established itself as a robust, scalable, and reliable iGaming platform that consistently supports the growth of its partners’ businesses. With an impressive uptime of 99.9%, Atlaslive ensures that operators can rely on its technology to deliver seamless gaming experiences to their customers, thus setting a new standard in the industry.

The Prague Gaming Tech Awards are known for recognizing excellence and innovation in the gaming technology sector. The event, held annually in the heart of Prague, attracts key industry players, thought leaders, and innovators committed to driving the future of gaming. This year’s ceremony was no exception, featuring a lineup of distinguished nominees representing the best and brightest in technology, regulation, and gaming.

Milica Jovanovic, the Chief Business Development Officer (CBDO) of Atlaslive, expressed her excitement about the recognition, stating, “We are thrilled to be named the Rising Star in Sports Betting Technology on CEE Region at the Prague Gaming Tech Awards 2025. This recognition fuels our commitment to innovation and excellence in enhancing the betting experience in the CEE region.” Her sentiment is echoed throughout the entire Atlaslive team, who are dedicated to transforming the sports betting landscape in a region ripe with potential.

Atlaslive has been at the forefront of developing solutions that meet the ever-evolving demands of the gaming industry. With its customizable platform, the company is able to cater to a diverse range of partners, from startups to established operators. The platform boasts advanced features such as real-time analytics, comprehensive reporting, and an easy-to-navigate user interface, which collectively enhance user engagement and operational efficiency.

Moreover, Atlaslive emphasizes compliance and security, ensuring that all operators using its platform adhere to regulatory standards. By prioritizing safety and legality, Atlaslive not only protects its partners but also fosters a trustworthy environment for players. This focus on security has been paramount in establishing long-term relationships with partners while fostering growth in the competitive iGaming market.

The recognition at the Prague Gaming Tech Awards comes at a time when the demand for innovative iGaming solutions continues to surge. As more countries in the CEE embrace legalized sports betting, Atlaslive is poised to play a pivotal role in shaping the gaming landscape. The company’s growth strategy focuses on expanding its market reach and continuously enhancing its platform capabilities to meet the dynamic needs of its partners.

The next monthly prize drawing among tournament participants will be held on April 3

The second annual Golden Boomerang Awards 2025, organized by Boomerang Partners, is approaching the equator. This year, participants are competing in betting and casino leaderboards. The tournament, which runs from February 3 to May 11, has attracted over 400 top affiliate teams worldwide. They are competing for 11 awards, including the Grand Prix.

New leaders

The Golden Boomerang Awards 2025 leaderboards are constantly being updated, and now, in the middle of the tournament, there are new top three leaders in each of them:

• Top 3 in the betting category: Full, Tokyo Team and Gipsy.
• Top 3 in the casino category: HighRoller Gaming, Fumma, and Boss.

In the betting leaderboard, the first and second places are currently in the closest gap in points, and everything can still change. In the casino race, the main leader has gone ahead, but the competition among the pursuers is very strong. It is expected that more changes will occur in the leading two trios by the end of the tournament. The competition for victory is fierce, with both groups vying intensely, and no one is willing to give up.

Grand Finale

The Golden Boomerang Awards 2025 final will take place in May. The top 30 affiliate teams will participate in an exclusive business networking event, and the best contestants will be invited to the famous San Siro stadium in Milan. Boomerang Partners will realize this opportunity as the official regional betting partner of AC Milan.

The next giveaway on April 3

In addition to the main awards, the tournament rules provide for three monthly prize drawings. They are awarded to teams that have completed additional tasks, the set of which changes every month. The next drawing is scheduled for April 3. Affiliate teams still have the opportunity to participate in the Golden Boomerang Awards 2025 and compete for main and monthly prizes. Follow Boomerang Partners’ social media accounts for news and tasks to enter the drawings, and don’t miss a thing.

A leader’s perspective

Anastasia, representative of One Partners – one of the leading competitors in the Golden Boomerang Awards last and this season, commented on last year’s and current tournament: “The [last year’s] awards ceremony turned into a fascinating show with cool decorations and performances by artists. If you let your imagination run wild and imagine yourself in a stadium, I think it’s better to add some football vibe.”

“The main highlight of the Golden Boomerang Awards 2025 is that the location has changed from sunny Cyprus to the legendary San Siro Stadium in Milan. The number of awards also increased, so I think it’s going to be more massive, more grand, and spectacular.

It’s nice to get into the top 30, where affiliate marketing leaders will be present. I believe and hope that our team will be in the final, so I can’t wait to feel this drive, celebration, and energy like it was in the previous year.”  – said Anastasia.

Join the Golden Boomerang Awards 2025 and be among the best.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support. The flagship brand, Boomerang-Bet.com, provides a seamless and enjoyable betting experience.