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Brazil

Salsa Technology Announces Thiago Valadão as Country Manager for Brazil

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Salsa Technology today announced a significant addition to its commercial team with the arrival of business specialist Thiago Valadão, who will take on the role of Country Manager for Brazil.

With extensive experience in management positions in the technology industry, Valadão joins to amplify Salsa’s position as the leading technology provider for the regulated iGaming and Sports Betting market in the country.

“Salsa has been preparing for a long time to become the best technology partner for the regulated Brazilian market, and being able to count on Valadão’s professional experience to help us amplify this message is crucial at this moment when the regulatory framework—at federal, state, and municipal levels—is being established,” explained the company’s founder, Peter Nolte.

“I approach this challenge with great dedication and focus on this rapidly expanding market, with the aim of establishing Salsa as the leader and key business partner in this segment,” adds Valadão, who also will be driving commercial activity for the most competitive sportsbook in the market, thanks to Salsa’s partnership with First – Best in Sports.

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Salsa was one of the few companies to have successfully completed all the testing of its platform with Cogel for federal licensing, with particular emphasis on its vault solution—integration with regulators—and analytics for information security. Not to mention Salsa Gator, the most popular and comprehensive aggregator, ready to enhance the growth of regulated operations.

Booming Games

Booming Games’ premium content is now certified in Brazil

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Booming Games has successfully obtained the required certification to operate in Brazil, fully complying with the regulations set by Brazil’s gambling regulator, the Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP).

Booming Games became one of the first providers to get approval and be compliant. This milestone enables them to offer its wide array of gaming content to licensed operators in Brazil, allowing Brazilian players to dive into fan favourites like Burning Classics, Gold Gold Gold, TNT Bonanza 2, Cash Pig, Buffalo Hold and Win Extreme, and Ronaldinho Spins, enhancing their gaming experience.

Expanding into Brazil’s iGaming market represents a pivotal achievement for Booming Games, reinforcing its presence across Latin America and strengthening its position as a leading gaming content provider on the continent. Booming Games remains dedicated to delivering high-quality entertainment globally, with this Brazilian expansion highlighting its commitment to serving diverse gaming audiences worldwide.

Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “We’re excited to have achieved full certification in Brazil, marking an important step in strengthening our presence in this rapidly expanding market. We’re eager to build on this success, driving growth and bringing exceptional gaming experiences to players throughout Brazil. 2025 promises to be an exciting year, and we look forward to sharing more updates soon.”

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Brazil

Meridianbet Passes Another Round in Brazil’s Exclusive Licensing Process

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Meridianbet has successfully advanced to the next stage in Brazil’s exclusive sports betting and iGaming licensing process. The company is one of only 89 operators (from over 600 initial applicants) shortlisted at the federal level by the Brazilian Ministry of Finance. This shortlist grants operators permission to continue offering sports betting and iGaming services nationwide during the adaptation period, which runs until December 31, 2024.
This important step places Meridianbet among an elite group of global operators as Brazil approaches the launch of one of the most highly anticipated gaming markets in the world. With non-listed companies set to be prohibited from offering services starting October 11, 2024, inclusion on this shortlist highlights Meridianbet’s technological excellence, commitment to compliance, and its focus on responsible gambling and strategic market planning.
The company’s proprietary platform, which has undergone rigorous testing, along with its comprehensive marketing strategies and responsible gambling policies, positions it as a key player in the future of Brazil’s gaming industry. The application covers both sports betting and iGaming (online casino) under Brazil’s licensing regime, allowing Meridianbet to provide a full suite of gaming experiences to Brazilian players.
Brazil’s gambling market is forecasted to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA). Unlike the state-by-state regulatory approach in the U.S., this federal-level licensing will grant nationwide access, enabling the company to tap into Brazil’s rapidly growing market and diverse player base.
As part of the Golden Matrix Group (NASDAQ: GMGI), Meridianbet is leveraging global expertise and proprietary technology to strengthen its position in Brazil, ensuring it remains at the forefront of this emerging market.
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Aposta Ganha

Grupo Aposta Ganha secures GLI 19, GLI 33 and Brazilian certification for its platform from BMM Testlabs

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has successfully completed its GLI 19, GLI 33 and Brazilian certifications from BMM Testlabs for its Player Account Management (PAM) system and Sportsbook

These three important certifications mark a significant milestone in Grupo Aposta Ganha’s complete commitment to regulatory compliance and operational excellence in Brazil’s iGaming market. Meeting BMM Testlabs’ rigorous testing processes highlights the company’s dedication to best practices and upholding the highest levels of security, transparency, and user experience.

BMM Testlabs implemented a comprehensive 360-degree evaluation of vital operational elements, including user account management, platform interaction, and security. Grupo Aposta Ganha’s systems officially meet the standards for operating within a regulated market, reflecting both international best practices and the specific requirements of Brazil’s regulatory environment.

Grupo Aposta Ganha CTO, Rony Silva, added: “Securing these three certifications showcases our relentless commitment to meeting all the requirements stipulated by the regulator. As a company, we’re passionate about offering our customers the highest levels of compliance and safety. Our certification is part of our greater mission of embracing the evolution of good practices that have been built collaboratively to meet the Brazilian market’s unique position.”

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