Altenar, the leading Malta-headquartered sportsbook supplier, has made Peruvian operator Apuesta Total its latest sportsbook partner.

Following a seamless integration that was completed on August 16th, the award-winning supplier has now made its full sportsbook solution available to Apuesta Total’s website, including its prematch and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.

As part of the collaboration, Altenar will act as Apuesta’s technology partner in order to deliver a full 360-degree operation, offering its best-in-class technology provision for both current and prospective future markets.

The online integration is already paying dividends since going live in August, with Apuesta Total seeing a hugely successful increase in turnover, something which is expected to continue as the two companies’ relationship develops.

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This deal marks the latest success in an impressive 12 months for Altenar across global markets, with a surge in 150% for total bets and player count over 2021, with its key specialisations across Esports, data and virtuals proving to be a major boost for its operator partners.

Commenting on Altenar’s expansion in Peru, Hugo Llanos, Americas Regional Director, said: “Our customer support is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Apuesta Total. 

“We see our customers as partners and want to help them grow and achieve their objectives – if they need something we do not provide, we will develop a special solution to address it. We also have an approach to risk management and limits that has proven to increase turnover and profitability in the long term.

“All of this ensures our latest partnership will be a fruitful one – Altenar will be there to support Apuesta Total in any market it intends to enter.”

Gonzalo Merino, Digital Director at Apuesta Total, added: “Being one of LatAm’s most popular operators means that we need the very best in technology to entertain our players. Thanks to Altenar’s market-leading sportsbook, risk management and customer support, we’re confident we’ve got everything we need to ensure we stay the best. 

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“We look forward to plenty of success throughout the World Cup and beyond, and we’re very happy to be working together.” 

Altenar’s fast-growing success as one of the world’s most popular sportsbook providers has seen it net multiple awards in 2022 for its outstanding contribution to the industry, including the EGR Nordics and EGR Italy Awards, as well as multiple accolades at the MiGEAs and Baltic and Scandinavian Betting Awards.

Licensed across a total of 14 major global markets, including the UKGC and MGA, Altenar has now firmly established itself as the sportsbook provider of choice for multiple leading operators.

Ainsworth Interactive, the iGaming division of Ainsworth Latin America, has taken its iGaming content live in Peru with retail and online operator Apuesta Total. Games like Mustang Spirit and Vegas Fiesta Grand are now available at ApuestaTotal.com.

In a press release, the companies highlighted that this alliance “opens the way to access the most complete line of slots and bring Ainsworth’s interactive content to countless gamers in the region”.

Gonzalo Pérez, CEO of Apuesta Total, said: “Continuing to grow at a general level, both in our digital channel and in retail, is our main objective, and we believe we are on the right path by including games from brands with a track record in the Peruvian market such as Ainsworth.”

Bernie Gamboa, Online Director for Ainsworth, said: “Ainsworth is pleased to be able to launch our products with Apuesta Total, one of the leading online casinos and sportsbooks in Peru, and It is a firm step in our expansion in the region.”

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Pragmatic Play, a leading content provider to the iGaming industry, has launched various verticals in Peru with Apuesta Total.

The operator will be able to enjoy Pragmatic Play’s collection of Live Casino, Virtual Sports, and Slot titles, including the latest video slot Chilli Heat Megaways.

Apuesta Total customers will now have access to the supplier’s thrilling range of live dealer games, including the game show-inspired Mega Wheel, alongside classics Baccarat and Roulette, among others, as well as its leading collection of Virtual Sports, including football, horse racing, and greyhounds.

Victor Arias, VP of Latin American Operations at Pragmatic Play, said: “Apuesta Total is a leading operator in Peru and we’re delighted to sign such a comprehensive content agreement with them.

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“Our range of products has been hugely well received by players throughout the continent and this marks another exciting deal for us.”

Gonzalo Pérez, CEO at Apuesta Total, said: “Pragmatic Play has a hugely comprehensive product range and we’re delighted to partner with them to significantly enhance our offering at our website www.apuestatotal.com”

“With top-performing Live Casino, Slots and Virtual Sports titles, there’s something in Pragmatic Play’s offering for everyone and we’re very pleased to secure this partnership.”