Award-winning fast-betting content provider strengthens its position in the region with the latest hire

BETER, the in-demand provider of fast-betting content, data, and live streaming for esports and sports, has strengthened its team with the appointment of Juliana Querino as LatAm Business Development Manager.

Juliana, a seasoned business development specialist based in Brazil, has extensive experience in the Latin American iGaming industry. She has previously held various business development positions at Better Collective, Endorphina, Salsa Technology, and other companies. Her expertise was recognized by the G&M News platform, which included her in its Top 5 Women in the Industry 2024 list—highlighting women making significant contributions to the growth of iGaming in the region.

In her new role at BETER, she will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators, particularly in Brazil, where demand for BETER’s content continues to grow.

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She will also drive BETER into new LatAm markets where the provider does not currently have a presence while managing relationships with existing partners to ensure they get the most out of the provider’s next-gen content offering.

Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team.

“We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth.

“I’m delighted to welcome Juliana to the BETER team.”

Juliana Querino commented: “Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio.

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“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”

“I look forward to helping BETER maximize the full potential of the LatAm market.”

Soft2Bet, a leading global iGaming platform provider, is excited to announce its participation in SBC Summit Rio 2025, taking place on 26-27 February at Riocentro, Rio de Janeiro, Brazil. The company will host an exclusive workshop focused on its cutting-edge casino gamification solution at Stand B960, designed for operators seeking data-driven gamification insights for casino and sportsbook brands. 

Soft2Bet’s MEGA workshop, presented by Nicolas Campano, Sales Director LATAM, will provide in-depth insights into how MEGA enhances the player retention loop through motivational engineering and personalised experiences. Users play and bet for real money, collecting additional loyalty points. They spend these points to play bonus games (e.g. Bonus Crab, City Builder, etc) to get extra rewards, including free spins, free bets, bonus money, and real money, which they utilise to play more. This hands-on session will feature live demonstrations, showcasing how the solution boosts engagement and drives business performance for operators in regulated markets.

Alongside MEGA, Soft2Bet will present powerful turnkey solutions with new updates and strong PAM, front-end and sportsbook solutions tailored for LATAM operators. With extensive experience in localisation and personalisation, Soft2Bet has successfully launched B2C brands across multiple highly competitive markets. As one of Soft2Bet’s leading brands, Campobet MX, officially launched in Q4 of 2024, is a prime example of how the company’s platform delivers high-performance, localised gaming experiences for operators looking to expand in the region. Soft2Bet’s products personalise the casino and sports betting experience, delivering an engaging user experience.

“Through this exclusive workshop, we aim to highlight how our API-based, standalone product can enhance the player experience and drive retention in the rapidly growing LATAM market. We look forward to connecting with industry professionals and showcasing the power of innovation in iGaming,” said Campano.

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Soft2Bet invites all SBC Summit Rio attendees to Stand B960, where operators can meet with the team, explore Soft2Bet’s full suite of products, and learn more about the company’s strategic growth plans for the Latin American market.

Six payment providers have signed a Declaration of Commitment and Participation

In a pioneering move to bolster the integrity of Brazil’s newly regulated and rapidly expanding sports betting market, the International Betting Integrity Association (IBIA) today launched a dedicated Payment Provider Forum with the explicit goal of protecting the market from financial fraud related to competition manipulation. The project has launched with six prominent payment providers already signed up to a Declaration of Commitment and Participation: Bazk, Z.ro Bank, OneKey Payments, OKTO, VPag and Pay4Fun.

With IBIA’s members forecast to generate over 70% of remote gross gambling revenue in Brazil, IBIA will play a key role in protecting the integrity of the sports betting market. Payment providers and other related financial services can also play a crucial role in ensuring the integrity of sports betting. The IBIA Payment Provider Forum has therefore been established to foster collaborative activities that contribute to a robust, secure and responsible gambling market in Brazil.

Regulatory and other institutions linked to financial payments and competition manipulation will be invited to join Forum meetings and engage in the development and implementation of preventative actions against financial fraud.

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The Forum will also benefit from IBIA’s extensive knowledge of sports betting integrity issues and trends, obtained from its global integrity monitoring and data intelligence network. That includes many of the world’s largest regulated betting operators, active across six continents, and partnerships with leading sports bodies and gambling regulatory authorities. It will also leverage IBIA’s expertise in establishing industry standards, such as its Data Standards Kitemark.

Khalid Ali, CEO at IBIA, said: “Cooperation between financial services, regulatory authorities and betting operators is essential to address the challenges from financial fraud and to maximise the potential of the sector in Brazil. IBIA is therefore delighted that these major payment institutions have agreed to explore collaborative activities to protect the market. Working together, we can create a sustainable and thriving sports betting market in Brazil that benefits all stakeholders. Cross-sector partnership working is a central pillar of IBIA’s global activity, and the association will be assessing the potential benefits of replicating this group in a wider international setting.”

To that end, the Declaration’s signatories have committed to:

• Collaborate in the development of standards and best practices for payment processing.
• Engage with regulatory bodies to defend a robust, fair and effective regulatory framework.
• Promote responsible gambling and consumer, market and sporting event protection.
• Share knowledge and expertise to innovate and improve the payments ecosystem.
• Maintain the highest standards of ethical conduct and compliance with regulations.

The first meeting of the Forum will take place during SBC Rio.