Luckbet has announced Vitor Paulin as its new Chief Marketing Officer (CMO), bringing his expertise in branding, digital marketing, data-driven strategies, performance, CRM, and user experience optimization to lead the brand’s positioning at a strategic moment for the betting sector in Brazil. With a consolidated track record in branding, strategy, and communication, Paulin takes on the mission of boosting the company’s marketing initiatives, strengthening its presence in the market.

Having worked for renowned companies such as Accenture, Ogilvy, Cadastra, Havas, Dentsu, Digitas, Serasa Experian, Escola Conquer, and Grupo Aposta Ganha, Vitor has accumulated experience in leadership positions, including CMO and Chief Growth Officer. He has led projects focused on branding, performance, digital products, business development, digital acceleration, and the integration of communication and data. His skills include creating digital marketing strategies, optimized campaigns for mobile platforms, implementing CRM solutions, and continuously improving the user experience, always guided by data to maximize engagement and results.

“Leading Luckbet’s marketing is a unique opportunity to consolidate the brand in a changing sector. Our goal is to build a brand presence that combines light and fun entertainment with a fluid and personalized user experience, reinforcing our commitment to responsible gambling,” said Vitor.

The hiring reinforces Luckbet’s structure in a period of professionalization and growth, with the company aligning its operational fronts with the regulation of sports betting in Brazil.

“We are in a new phase at Luckbet, more structured and connected to the demands of the market. Bringing in someone like Vitor reinforces our commitment to excellence in all areas, especially in the way we position ourselves as a brand. Not only do we want to continue growing, but we want to establish ourselves as a solid brand that is close to the public and fully in tune with the regulatory landscape. His experience will be fundamental in this process,” Ivan Dutra, CEO of Luckbet, said.

TaDa Gaming has further strengthened its presence in Brazil through its latest partnership with Betconnections.

Betconnections is a world class sports betting and online casino platform with a commitment to delivering differentiated products and solutions to guarantee the success of operators and bettors across Latin America and especially in Brazil.

Through its expertly localised and certified portfolio comprising 180+ titles, including the highly engaging fish-shooting games, crash, and slot releases, TaDa is an award-winning and trusted brand across the region. In addition, through offering its bespoke gamification tools GiftCode and WIN CARD to enhance engagement, TaDa is known for driving player retention and operator differentiation across multiple demographics.

With localised slots including Lucky Jaguar, Lucky Jaguar 2, and the market leading Garuda themed Fortune Gems’ series alongside the unique fishing-shooting titles Mega Fishing and Ocean Hunter, Betconnections’ clients and players will have immediate access to these innovative and engaging games.

With over 120 business partnerships with providers and operating in 23 countries across Latin America and Central America, Betconnections are a global provider of iGaming software solutions, offering their partners a world class sports betting and casino platform, available as an omnichannel service across online, mobile, and retail.

Hector Langa, Business Development Manager at TaDa Gaming, said: “TaDa has built its presence in Brazil as a trusted provider of market leading games through partnering with quality platforms like Betconnections. Their extensive know-how, reach and innovative approach to the Brazilian market align with our own and we are delighted to be working together.”

Jesús R. Campos, CEO of Betconnections, said: “We believe in constant evolution across the Betconnections platform to ensure our partners are best placed to deliver success in their core markets. Working with tier one providers makes this process easier and we’re thrilled to have TaDa Gaming on board. We are looking forward to delivering some great experiences together.”

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”