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São Paulo hosts the biggest betting event in Latin America.

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The BiS SiGMA Americas event takes place from April 23 to 25 at the Transamerica Expo Center, in São Paulo / SP.

The month of April has already arrived with strong expectations from the global sports betting and online gaming industry in relation to Brazil, all due to the event that is already a part of the global gaming calendar.

Thinking about meeting the demand of the national and international market and offering the best space for networking in Latin America, the organization of BiS SiGMA Americas is finalizing preparations for the biggest edition in history, which will take place on the 23rd, 24th and 25th of April.

The objective is to allow contact between the sector and government figures, promote debate on the present and future of the Brazilian scenario with panels and lectures by experts and world-renowned personalities, as well as present the best structure for a betting event on the continent.

After all, BiS SiGMA Americas arrives with an area 30% larger compared to last year, 253 exhibitors and several confirmed sponsor companies.

With all stands sold and the expectation of breaking attendance records over the two days of the fair, the estimate is that more than ten thousand people will visit the Transamerica Expo Center, in São Paulo (SP).

Schedule

The schedule for the most important meeting of the iGaming, Bettech and betting ecosystem in Brazil and Latin America features highlights every day. The opening day, April 23rd, consists of a welcome ceremony at the official hotel and the relevant SiGMA Awards, at UM Rooftop.

The fair officially opens to the public the following day, the 24th, with an extensive agenda of seminars, debates and activities with recognized names in the global industry. The fair and congress will take place from 9am to 6pm, with the revelation of the BiS Awards winners closing the activities in style.

It is worth remembering that the award is already consolidated by opening space for fraternization and exaltation of executives and companies that contributed most to the iGaming and betting industry in Brazil during the last year.

The convention opens its doors for the last time in 2024 on Thursday the 25th, with an exchange of ideas, information and insights in the conference and exhibition space.

The end of the event will bring a difference this time, by heading to the octagon, that is, including an MMA tournament. This is Centurion FC 19 with an incredible card of duels, but with emphasis on the main fight between Yuri Neles and Fabricio Azevedo.

Carlos Cardama, co-founder of the Brazilian iGaming Summit, highlights: “We have great expectations for this year’s edition, which will be even bigger and better than our previous one. We are very proud to present this event, which is so important for our industry, together with SiGMA, which makes us great and also places us on a global level, as we are, due to our size and market potential, one of the best world events in our industry.”

The complete schedule for each day of the event can be found on website.

Accreditation and parallel agenda

So that this year’s event can cover the greatest number of topics, businesses, and people in a single environment, BiS 2024 will once again feature two initiatives taking place in parallel: Afiliados LATAM and Bet Expo.

LATAM Affiliates: It is an affiliate marketing conference for the iGaming industry, which provides an opportunity for industry experts, leaders and companies to discuss the latest affiliate marketing trends and strategies, as well as establish valuable contacts in the Brazilian and Latin American market. American iGaming and sports bettings.

Bet Expo: In its second edition, it is the first major fair dedicated to Brazilian sports bettors. The convention allows visitors the opportunity to meet the main betting houses operating in the Brazilian market, as well as the most famous tipsters and experts in the community.

Now, if you don’t want to miss anything from these three days of total immersion in the iGaming and sports betting industry, ticket purchases must be made via the event’s official website. Additionally, advance badge collection will take place on the opening day, April 23, at the pavilion and official hotel of BiS SiGMA Americas.

“We know that players, professionals and personalities are waiting for the biggest edition and structure in the history of our event, not only due to recent regulatory events, but also because all the attention is focused on Brazil, now more than ever”, declares Alessandro Valente, co-Founder of the Brazilian iGaming Summit.

“We are aware of our mission, and we work hard to make this edition of BiS SiGMA Americas a milestone for Brazilian and Latin American industry. We are waiting for everyone between the 23rd and 25th of this month to help build a bright future for our market”, he adds.

 

 

Gambling in the USA

Gaming Americas Weekly Roundup – July 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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BETesporte

Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.

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Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

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Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.

As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.

Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.

April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness.  We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide.  Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”

Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”

In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.

The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.

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