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Latin America

PRAGMATIC PLAY PARTNERS WITH THE FACTORY GAMING TO EXPAND LATAM PRESENCE

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The provider teams up with The Factory Gaming for further expansion in Latam

Pragmatic Play, a leading content supplier to the iGaming industry, has signed a deal with platform provider The Factory Gaming to fortify its position in the rapidly growing Latin American gaming market.

Pragmatic Play will integrate its extensive portfolio of Slots, Live Casino, and Virtual Sports content onto The Factory Gaming’s online casino platform, elevating its participant reach globally.

The Factory Gaming’s operator partners will benefit from Pragmatic Play’s award-winning portfolio, which has proven to be a success across LatAm.

It is the latest deal signed by Pragmatic Play on the continent, where it continues to expand its commercial footprint at an impressive pace.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This partnership underscores Pragmatic Play’s commitment to expanding its footprint in key markets across Latin America. By joining forces, we are confident that Pragmatic Play will deliver exceptional gaming content and drive mutual success in the region.”

René Sepúlveda, CEO of The Factory Gaming, added: “We are thrilled to integrate Pragmatic Play’s content onto our platform.

“Partnering with Pragmatic Play is a significant step forward for us as we continue to enhance our gaming offerings and cater to the evolving needs of our customers.”

Colombia

NOVOMATIC sets high expectations at GAT Bogotá with launches that redefine multi-games

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On September 25, NOVOMATIC will once again take center stage at GAT Expo, with the largest booth at the event at the Hotel Sheraton Bogotá, and a line-up of products that anticipate new trends in the gaming industry.

In addition to showcasing its most advanced technology, the company will offer an exclusive hospitality space, where visitors can enjoy appetizers and drinks in an ideal setting while they discover the latest additions to its portfolio!

A new multi-game platform that will make waves

Among the most anticipated launches, NOVOMATIC will unveil a brand-new multi-game platform that is destined to become a true game changer within its product line. Featuring a selection of must-play titles and offering operators a differentiated approach, this solution is set to generate tremendous excitement in the market.

In the words of Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia: “We are proud to bring a platform to Bogotá that redefines what operators can expect from a multi-game. This is a proposal that not only enhances the player experience, but also represents another step forward in our vision of delivering comprehensive, high-performance solutions across all market segments.”

The company keep is keeping the details under wraps, inviting operators to discover the platform exclusively at GAT Bogotá.

A portfolio that consolidates leadership

  • Multi-game Platforms: Magic Games Premium HD Edition 5, available on PANTHER 3.27 and FUNMASTER 2.27 cabinets, and Impera Line™ HD Edition 9, showcased on the PANTHER 3.27, delivering greater versatility and top-performing titles.
  • Linked Progressive Jackpots: Superia CASH CONNECTION™ Vol. 1 & 2, IMPERA LINK™ Series 2, and NOVO LINE™ GOLDEN LINK™ Edition 2, all displayed on the flagship BLACK EDITION II 3.27 and MASTER SL™ 3.32 cabinets.

Return of Ruby Package with Globe Link™ Xtension

After its successful debut in Cartagena, the Ruby Package returns, now joined by the GLOBE LINK™ Xtension Vol. 1 & 2. This solution combines cutting-edge hardware and engaging content, enhancing visual appeal and player engagement. The highlights of the package include the BLACK EDITION II 1.49J, which features an upgraded design, luminous infills, and a premium style that maximizes impact on the gaming floor.

Features that captivate players

The GLOBE LINK™ Xtension includes features that are highly appreciated by modern players:

  • Golden Spins: with high-impact spins and boosted prize potential
  • Free Games: extended playtime and engagement
  • Xpress Feature: instant access to Golden Spins for direct action
  • Expanding Reels: increased chances of winning in every game

Cabinets designed for every market

At GAT Bogotá, NOVOMATIC will also showcase its renowned BLACK EDITION II line of cabinets, which has been praised by operators worldwide for its premium design, substantial visual impact, and ease of maintenance.

The BLACK EDITION II 1.49J stands out with its J-curved screen, which is designed to maximize immersion and extend player time on the device. The Black Metro finish and ambient LED lighting give the cabinet a commanding presence on the gaming floor, making it a solid benchmark in the portfolio.
Other models from the same line follow this philosophy, combining the ergonomics, visibility, and powerful aesthetics that have made BLACK EDITION II a synonym of innovation and performance.

In parallel, the FUNMASTER 2.27 and PANTHER 3.27 cabinets continue to be in high demand in the Colombian market, thanks to their outstanding price-to-performance ratio and proven reliability. In such a diverse market, their versatility underscores NOVOMATIC’s flexibility in adapting to different operational realities, ranging from premium venues to investment-sensitive operations.

The post NOVOMATIC sets high expectations at GAT Bogotá with launches that redefine multi-games appeared first on Gaming and Gambling Industry in the Americas.

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Aviatrix

Aviatrix partners with TQJ and joins the Bet do Milhão portfolio

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The popular crash game Aviatrix has entered a strategic partnership with Brazilian operator Todos Querem Jogar (TQJ) to bring the hit title to the recently launched brand Bet do Milhão.

TQJ is a Brazil-licensed operator and an investee company of the Silvio Santos Group, one of the country’s largest media conglomerates. Its first brand, Bet do Milhão, is inspired by Show do Milhão, the iconic Brazilian TV game show, and debuts with a full portfolio of sports betting and online gaming, with a strong focus on innovation, security, and responsible play.

Through the partnership, Bet do Milhão players will now enjoy the full Aviatrix experience, including one of the most dynamic and engaging crash game mechanics in the world.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This partnership with TQJ and Bet do Milhão is a perfect fit. Aviatrix is about delivering exciting and intuitive gameplay, which aligns perfectly with the Bet do Milhão concept. This is another key milestone in establishing Aviatrix as one of the most popular online casino games in Brazil.”

Leonardo Sampaio, Chief Operating Officer at Todos Querem Jogar, added: “We want to combine the Brazilian way of having fun with the very best in technology and content available in the market. That’s why bringing Aviatrix to our new brand was a priority. We are excited to build a long-term relationship with the team and are confident the game will be hugely successful with our players.”

Aviatrix has been rapidly expanding in Brazil in recent months. In April 2025, the game received full federal certification to operate via licensed operators nationwide, as well as a dedicated certification for the state of Paraná.

The post Aviatrix partners with TQJ and joins the Bet do Milhão portfolio appeared first on Gaming and Gambling Industry in the Americas.

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Brazil

EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform

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Customers of leading Brazilian gaming tech company, EstrelaBet, are set to enjoy more innovative and entertaining betting experiences for the world’s top football competitions after the operator today announced an extensive partnership with sports data and AI leader Stats Perform.

The multi-year agreement for Stats Perform’s ‘Bet LiveStreams’ content and technology provide EstrelaBet customers the ability to watch and bet on nearly 20,000+ premium men’s and women’s professional football matches a year, across 80 global competitions, providing round-the-clock, year-round exciting betting action.

It includes some the most popular football competitions played globally, featuring some of Brazilian football’s top talent, including Spain’s LaLiga, the English Football League (EFL) and Carabao Cup, multiple Concacaf competitions and internationals, and wide coverage of South American competitions in Argentina, Colombia, Chile, Peru, Ecuador, Bolivia, Mexico, as well as prominent leagues played in Asia.

EstrelaBet will also offer innovative player and team stats betting markets powered by detailed live Opta data, thrilling bettors with every shot, foul, and tackle.  Altenar, an accredited Opta for Betting partner, will create and settle unique markets for more than 90 global competitions and 11,000+ games a year – a growing number, due to huge demand from operators and bettors globally.  These significant product upgrades solidify EstrelaBet’s leading position within the regulated Brazilian betting market and prime it to achieve its ambitious growth targets.

Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet, said, “These are two major upgrades for EstrelaBet. Firstly, it’s vital for customer trust for us to build stats betting experiences with the same consistently-collected football data used globally by the biggest professional teams, broadcasters and media, and that is Opta. Secondly, the quality and scale of Stats Perform’s premium live streaming package means our customers can quickly watch lots of the games they’re betting on, which further increases their entertainment and enjoyment from our sportsbook.”

Steve Xeller, Chief Revenue Officer at Stats Perform, added, “Live streaming creates the ultimate trusted and entertaining in-play betting experience, and we’ve built a popular official rights portfolio, especially in football, delivered through award-winning technology. We’ve also invested heavily in expanding the range of competitions covered by our specialist Opta API for sportsbooks. These investments ensure that operators like EstrelaBet, and partners like Altenar, can create personalised, innovative, and engaging sports betting experiences. We look forward to seeing the results they achieve”.

Earlier in 2025, Bet LiveStreams was named Industry Innovation of the Year – South America at SBC Americas, and Live Streaming Supplier of the Year at the EGR Awards – an acknowledgement of the impact Stats Perform’s Bet LiveStreams service has on elevating in-play betting experiences in regulated betting markets.

Stats Perform’s multi-award-winning, trusted Opta data API has also established itself as the gold standard in football statistics for teams, leagues, broadcasters, live scores apps and sportsbooks, providing the critical data for products like same-game multis and player props that have become hugely popular with bettors.

The post EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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