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Colombia

PRAGMATIC PLAY BOLSTERS ZAMBA PARTNERSHIP WITH LIVE CASINO CONTENT

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The provider takes Live Casino Games live with Zamba

Pragmatic Play, a leading content provider to the iGaming industry, is enhancing its relationship with Colombian partner Zamba with the inclusion of its Live Casino titles.

Having gone live with the operator in 2020 with its Slots portfolio, this extended partnership will now include the supplier’s renowned Live Casino offering.

Among the titles in the full suite of Live Casino content are dynamic game shows such as Sweet Bonanaza Candyland™ and Snakes & Ladders Live™ as well as casino floor classics such as roulette and blackjack.

The development signifies Pragmatic Play’s commitment to transform and elevate gaming experiences as the supplier continues to expand the provision of its Live Casino content in the LatAm region.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Improving the relationship with Zamba to include Live Casino content forms part of our wider strategy to greatly expand Pragmatic Play’s reach within the category”.

“Zamba has been an excellent partner for Pragmatic Play, and we are thrilled about the latest addition of state-of-the-art Live Casino titles including the top-performing Sweet Bonanza Candyland™ as well as classic table games such as blackjack and baccarat.”

Enrique Amorocho, Business unit manager at Zamba said: “Following the good performance of Pragmatic Play’s Slots among our players it was a good next step to build upon this relationship and offer its Live Casino content to our customers.

“With the rise in popularity of the category among bettors, we have no doubt its Live Casino content will perform just as well as its Slots have, as we strive to provide an unmatched experience to our players. Pragmatic live casino arrives Zamba.co to complete our offer to our loyal customers”

Colombia

Thunderkick launches games in Colombia with Luckia

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New operator and jurisdiction further commercial growth of studio

Independent slots studio Thunderkick has launched in Colombia through a partnership with leading operator Luckia.

The new market entry is its second in Latin America following the announcement of a deal with RushBet in Mexico and highlights the developer’s appeal to a rapidly expanding player base in the region.

Luckia is a renowned operator in Colombia having received a licence from Coljeugos in 2018, two years after the legalisation of online gaming in the nation.

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Thunderkick’s collaboration will see its collection of online casino games made available to Luckia’s players, including fan-favourites Xterminate, Midas Golden Touch 2, and 12 Bolts of Thunder.

The Stockholm studio outlined ambitious plans earlier this year, including the solidification of its influence on the European iGaming scene, as well as furthering its presence across both North and South America.

Mariam Dadosh, Account Manager at Thunderkick, said: “Expansion across regulated Latin American markets remains a focal point of Thunderkick’s commercial plans, and the arrival in Colombia is evidence of our drive to diversify into new jurisdictions.

“Luckia is a trusted operator there, and we are delighted to provide them access to a range of our most popular games, aiding them in their mission to provide the optimal customer experience.”

Eloy Fernandez, Head of Product at Luckia, added: “Thunderkick has been creating unique, immersive games for over a decade, and we can’t wait to offer this portfolio to our players.

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“Luckia prides itself on prioritising the player, and as a result, consistently updates its offering with state-of-the-art games from the industry’s most acclaimed providers. We are sure players will enjoy the innovation that goes hand-in-hand with Thunderkick titles.”

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Amusnet

Elevating Colombia’s iGaming: Amusnet Partnership with WPlay

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Amusnet, is enhancing its presence in Colombia through a strategic partnership with WPlay – the country’s highly recognized online casino and sports betting website. The collaboration represents a synergy of expertise and resources, combining innovative gaming solutions with established presence and market knowledge.

“We are thrilled to collaborate with one of the leading operators in Colombia. Together, we aim to deliver unparalleled gaming experiences to players in Colombia and beyond, setting new standards of excellence in the industry. This new partnership signifies a mutually beneficial agreement to all stakeholders, particularly our valued players,” Daniel de los Ríos, Commercial Manager Latam of Amusnet.”

The CEO of WPlay, Julio Cesar Tamayo, comments: “We are pleased to have Amusnet’s games on WPlay. We understand the importance of this provider on an international level and the interest it generates among Colombian players. Looking forward to achieving great results together!”

Currently, Amusnet has over 40 live games available at wplay.co. The company anticipates expanding this number to 70 by next month to reach 100 live games by the end of the year. Players can enjoy some of our most popular and well-performing online casino slots. 40 Super Hot, Burning Hot and Shining Crown are only a few examples of the continuously growing portfolio of Amusnet games offered on the WPlay website.

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3 Oaks Gaming

3 Oaks Gaming expands LatAm footprint with BetPlay agreement

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iGaming distributor gains strategic entry into Colombian market

3 Oaks Gaming, an established distributor of iGaming content, has gone live in Colombia after agreeing a partnership with leading operator, BetPlay.

3 Oaks Gaming is set to enhance its reputation in Colombia, one of LatAm’s most mature markets. Its full portfolio will be integrated onto BetPlay’s cutting-edge platform, allowing Colombian players to navigate its catalogue of slots.

With titles such as Sky Pearls: Hold and Win, 3 Egypt Chests: Hold and Win and Coin UP: Hot Fire 3×3 launching this year, the supplier has elevated its games library with subtle twists to its mechanics, bolstering the overall player experience.

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Founded in 2017 in Colombia’s capital, Bogota, BetPlay has propelled itself into one of the market’s biggest operators, with its casino offering continuing to expand across the region.

This collaboration reinforces 3 Oaks Gaming’s strategy of establishing a presence in LatAm as 2024 progresses, with this entry into Colombia following swiftly on from agreeing a partnership with EstrelaBet in Brazil.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Colombia is one of LatAm’s most established markets and we believe our high-quality slots will resonate perfectly with users in the jurisdiction.

“Our journey into LatAm is an exciting time for everyone at 3 Oaks and to agree a partnership with BetPlay will only boost our presence in Colombia.”

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