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Altenar – How will Brazil and Mexico fare in 2024?

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The winds of change are sweeping across LatAm, with the creation of a regulatory framework now in motion. Over the coming months, legislators will attempt to build a structure that works for all. Altenar’s Americas Regional Director, Hugo Llanos, offers his expert insights on why Brazil holds the ‘most promise’, and how its more established neighbours have offered valued lessons ahead of what could be the provider’s biggest year to date.

 

The hottest news for Brazilian operators is the regulation of sports betting being approved in December. You have previously stated Brazil holds ‘the most promise for businesses’ – how does this development drive Altenar forward in its growth for the coming year?

Regulation in Brazil presents a positive opportunity for everyone in the industry, as with regulation comes greater trust from players and hopefully, increased channelisation. They can be confident in the knowledge they are entertaining themselves in a modern, fun and safer environment.

We are opening an office in LatAm looking at improving our business support, with the aim of being closer to our partners in the region.

There are opportunities abound for those willing to grasp them and Brazil’s regulation has given the green light for innovation and creativity. This now means that Altenar can press ahead with its work to develop the best tools and features designed specifically for the Brazilian market.

Mexico is a booming market, with an estimated 40% of Mexicans betting on sports in some form in 2023. What opportunities lie ahead of Altenar’s expansion in the country for the coming year?

Mexico has always been an intriguing sports betting market and for us, it is a close second to Brazil. It is a substantial market with a growing economy, which saw a quarter of bettors wager on sport for the first time in 2022. This, for us, represents huge growth.

In 2024, we expect further opportunities and innovation to fuel our success in Mexico. Brazil is of course the newcomer, but it would be foolish to take our eyes off the ball in other territories, like Mexico, Peru and Chile.

How do you differ your offering in LatAm regions, compared to European territories? What are the key differences in LatAm players’ needs?

The key differences between LatAm and European markets are in the user experience, not the product itself. The way a sports betting website is presented to a customer in LatAm is different to how it would appear to European players due to differences in taste. A player in LatAm may like some promotions over others, for example, or certain sports in Mexico, such as American sports, are more popular than in Europe. It is essential to make the experience intuitive and as seamless as possible for players who are accessing the content from their home countries.

What do you anticipate being Altenar’s legacy in LatAm by this time next year?

We are working hard to ensure we listen and collaborate with our customers, and to engage in discussions to make sure the product we offer meets their needs. We listen, help formulate their ideas and then help them achieve their objectives. For us, it is about making that distinction between partner and provider – we will never just offer a product without supporting customers to get the most out of it. By this time next year, I hope we will see the market in Brazil live, with a robust regulatory framework, and a number of additional partnerships.

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Altenar gains ground in Brazil with virtual sports certification

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Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

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Altenar boosts Brazil presence with São Paulo office

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Leading sportsbook provider opens second office in Latin America

Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.

Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.

Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.

Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.

“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”

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Altenar secures platform provider approval in Peru

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Leading sportsbook technology provider expands footprint in LatAm

Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.

A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.

With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.

Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.

“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”

Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.

“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”

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