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Latin America

BETBY TO POWER LEADING ASIAN BRAND FUN88 IN LATAM EXPANSION

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Betby, an innovative sports betting provider, has expanded its footprint in Latin America by going live with the Fun88 brand in a new long-term partnership.

One of Asia’s leading betting and gaming sites, earlier this year Fun88 solidified its ties with Premier League football club Newcastle United as the club’s official Asian betting partner for the 2023/2024 season and beyond.

Fun88 carried out a thorough search for a sportsbook partner that would provide it with the level of freedom required for the operator to innovate and develop unique sports betting experiences in the LatAm landscape.

With a proven track record, Betby’s cutting-edge and flexible technology, coupled with official data feeds and advanced suite of APIs will enable the brand to achieve its differentiation goals. The operator will also be able to leverage its access to the Betby.Games AI-generated content module and feed to drive its growth strategy in the region through unique content.

Betby anticipates that this partnership will contribute substantial satisfactions for both parties in alignment with the regulatory updates stemming from the highly dynamic Latin American region.

Chris Nikolopoulos, COO at Betby, expressed optimism about the partnership, stating: “Fun88 has established itself as a leading brand in the Asian market. With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.

A spokesperson at Fun88 said: “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market. The overall quality and flexibility of Betby along with their dedicated team support makes us confident in this collaboration.”

Brazil

Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement

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The Brazilian Ministry of Sports and the International Betting Integrity Association (IBIA) have signed a sports betting integrity cooperation agreement. This partnership will enable the sharing of information concerning suspicious betting activity connected to Brazilian sports and support collaboration on integrity-related investigations.

The agreement brings together the governmental body tasked with safeguarding the integrity and development of Brazilian sport, and the largest international betting integrity monitor for private operators in the world. Leading industry data and intelligence company H2 Gambling Capital has forecast that IBIA covers more than 70% of Brazil’s licensed remote gambling market.

According to ‘The Availability of Sports Betting Products: An Economic and Integrity Analysis’ study published last year, the sports betting regulatory regime in Brazil is projected to create $34bn (R$191.7bn) in sports betting turnover by 2028. With this increased growth comes a greater responsibility to protect customers, sports and betting operators from match-fixing.

A key element of the new Brazilian regulatory framework is the requirement that operators seeking a licence must join an independent sports integrity monitoring body. This licensing requirement is helping to strengthen IBIA’s capacity to monitor, assess and protect betting transactions in Brazil’s regulated sports betting market and maintain the integrity of Brazilian sporting events.

Minister of Sport, André Fufuca, said: “Today we are signing a milestone in the fight against match-fixing in Brazilian sport. Integrity must be a constant principle when it comes to transparency, ethics and, above all, the correctness of sports results. With these agreements, we will have more than enough instruments to curb this practice and guarantee greater transparency in competitions. Thus, athletes, clubs, organizations, fans and the entire population will be able to fully trust in the fairness of the results and, with this, will have peace of mind to develop the full potential of Brazilian sport.”

Khalid Ali, IBIA CEO, said: “IBIA welcomes this important partnership with the Brazilian Ministry of Sports. As the market grows, so too does the responsibility to ensure that robust integrity safeguards are in place. This agreement will ensure that information on suspicious betting is swiftly shared with the Ministry to support effective integrity actions. This includes access to detailed, account-level data available only through IBIA’s unique network.”

IBIA is a globally recognised non-profit organization that seeks to safeguard the integrity of the sports and betting sectors by fighting betting related match-fixing and fraud. It provides a free integrity monitoring service to sports governing bodies, regulatory authorities, government ministries, and law enforcement agencies that, importantly, has no potential conflicts created by the provision of competing commercial services, enabling all parties to efficiently and effectively cooperate in investigating, prosecuting and deterring sports betting related match-fixing.

IBIA monitors over $300bn per annum in betting turnover across more than 140 sports betting brands globally, making IBIA the largest betting integrity monitor of its type for private operators in the world. The association’s unrivalled access to detailed global customer transactional data has, and will continue, to play a pivotal role in protecting the Brazilian sports betting market and sporting events from corrupt activity. IBIA recently released its global alert data for the first quarter of 2025, detailing that 63 cases of suspicious betting were reported to the relevant authorities.

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André Fufuca Brazil’s Minister of Sport

Brazilian Ministry of Sports and Sportradar Partner to Strengthen Integrity in Sports in Region

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The Brazilian Ministry of Sports and Sportradar Group AG formalized a Technical Cooperation Agreement (ACT) focused on protecting the integrity of sports betting in the country. The partnership provides for the exchange of information related to the betting market and the implementation of joint initiatives to combat match-fixing.

Sportradar will provide specialized support to the Brazilian Ministry of Sports, including the reporting of potentially suspicious activity detected by its industry-leading Universal Fraud Detection System (UFDS). In addition, Sportradar will provide education and training for Ministry of Sports personnel and staff focused on best practices in monitoring, identifying and investigating suspicious activities. The first workshop will be held on May 15 and include the Brazilian Ministry of Finance, a recent partner with whom Sportradar also signed an ACT.

André Fufuca, Brazil’s Minister of Sport, said: “Today we signed a milestone agreement in the fight against match-fixing in Brazilian sports. Integrity must be a constant principle when it comes to transparency, ethics, and, above all, the fairness of sports results. With this agreement, we will have tools to curb this practice and ensure greater transparency in competitions. This way, athletes, clubs, organizations, fans, and the entire population will be able to trust the fairness of the outcomes and, in turn, have the confidence to unlock the full potential of Brazilian sports.”

Andreas Krannich, EVP, Integrity and Regulatory Services, Sportradar said: “Establishing this partnership with the Ministry of Sports is an important milestone in strengthening sports integrity in Brazil. As a global integrity leader, leveraging cutting-edge technology to prevent and combat match-fixing, we believe that protecting competitions requires coordinated action between the public and private sectors. Through this collaboration, Sportradar continues to reaffirm its commitment to a more transparent and safer sports environment for the athletes and all the stakeholders involved in Brazilian sport.

This ACT adds to Sportradar’s growing number of integrity services partnerships in Brazil that include recent agreements signed with the Goiás State Attorney’s Office, the Brazilian Volleyball Confederation (CBV) and the Brazilian Football Confederation (CBF), as well as existing relationships with soccer federations in 17 Brazilian states, creating a strong network focused on protecting the integrity of sport in the country.

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CT Interactive

CT Interactive Enters into Strategic Partnership with Playcet

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CT Interactive’s premium gaming content is now live with Playcet, marking the renowned iGaming provider’s official entry into the Argentine market. This strategic partnership underscores the company’s commitment to international expansion and reinforces the growing presence in Latin America. Based in Córdoba, Argentina, Playcet now offers its players a carefully curated selection of 63 of CT Interactive’s most popular slot titles. Among these are users’ favorites such as 20 Star Party, 40 Fruitata Wins, Banana Merge, Celestial Dragon, Chili Fruits, and many more – games known for their captivating gameplay and top-tier design, which have consistently performed well across various global markets.

“This partnership holds significant strategic value for us. It not only reflects our deep commitment to the region but also propels our vision for sustainable growth and long-term market leadership. We are confident that by combining our strengths, we will unlock new opportunities and set fresh benchmarks for success together,” said Martin Ivanov, Chief Operating Officer at CT Interactive.

Following the successful certification of CT Interactive’s game portfolio for the Argentine market, local players now have access to a diverse and immersive gaming experience tailored to their preferences. The collaboration with Playcet ensures the delivery of high-quality entertainment that meets the highest standards of performance, engagement, and user satisfaction.

Horacio Sans, Playcet’s Operations Manager, said: “We are very pleased to add CT Interactive’s portfolio to our platform. This partnership represents an important step in continuing to strengthen our offering and providing our users with an even more complete and high-quality gaming experience.”

The alliance with CT Interactive reinforces Playcet’s commitment to innovation and quality, consolidating its position as one of the leading online gaming platforms in the Province of Córdoba.

“At CT Interactive, we remain committed to forming strategic alliances and creating localized content that enhances the gaming experience globally. Our expansion into Argentina represents another key step in our mission to deliver cutting-edge gaming solutions to players across the globe,” added Martin Ivanov.

The post CT Interactive Enters into Strategic Partnership with Playcet appeared first on Gaming and Gambling Industry in the Americas.

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