Latin America
BETBY TO POWER LEADING ASIAN BRAND FUN88 IN LATAM EXPANSION
Betby, an innovative sports betting provider, has expanded its footprint in Latin America by going live with the Fun88 brand in a new long-term partnership.
One of Asia’s leading betting and gaming sites, earlier this year Fun88 solidified its ties with Premier League football club Newcastle United as the club’s official Asian betting partner for the 2023/2024 season and beyond.
Fun88 carried out a thorough search for a sportsbook partner that would provide it with the level of freedom required for the operator to innovate and develop unique sports betting experiences in the LatAm landscape.
With a proven track record, Betby’s cutting-edge and flexible technology, coupled with official data feeds and advanced suite of APIs will enable the brand to achieve its differentiation goals. The operator will also be able to leverage its access to the Betby.Games AI-generated content module and feed to drive its growth strategy in the region through unique content.
Betby anticipates that this partnership will contribute substantial satisfactions for both parties in alignment with the regulatory updates stemming from the highly dynamic Latin American region.
Chris Nikolopoulos, COO at Betby, expressed optimism about the partnership, stating: “Fun88 has established itself as a leading brand in the Asian market. With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.”
A spokesperson at Fun88 said: “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market. The overall quality and flexibility of Betby along with their dedicated team support makes us confident in this collaboration.”
Amusnet
Amusnet Strengthens its LATAM Presence by Partnering with Rush Street Interactive’s RushBet Brand in Mexico
Amusnet has officially joined forces with Rush Street Interactive, Inc., a leading iGaming and betting company in LatAm that operates RushBet Mexico to accelerate its expansion within the region’s iGaming market. The new launch features a selection of the company’s top-notch and latest titles on the platform, setting the stage for an exciting new chapter in digital entertainment across LATAM. Additionally, in collaboration with Rushbet México, the slot game Dancing Dead has been prominently featured on Mexican national TV.
“Amusnet’s reputation for excellence in the industry aligns perfectly with Rushbet’s vision of providing top-tier entertainment. By integrating their diverse game library, we are elevating our platform’s quality and offering our players a fresh, engaging experience,” commented Rushbet CEO Richard Schwartz.
“Thе partnership with Rushbet México, one of the most popular and trusted gaming destinations, ensures that local players get access to our exciting games, including the Dancing Dead slot, which is set to be released by RushBet in October for the whole country, just in time for the Day of the Dead. We look forward to more exciting marketing opportunities in our collaboration, such as the recent featuring of our games on major Mexican TV channels and programs like Viva la Vi,” added Daniel De Los Rios, LATAM Head of Marketing, Commercial & Account Management at Amusnet.
Dancing Dead is inspired by the vibrant and colourful fiesta of the dead. This 5-reel, 20 fixed lines video slot features 11 captivating symbols reflecting the festival’s lively theme, complemented by an enchanting musical backdrop. The game includes an Expanding Wild Symbol, which enhances winning potential. Additionally, the Pick Me Bonus, triggered by 3 Scatter Symbols, invites players to select between two dancing skeletons, revealing multipliers of up to 50x.
20 Golden Coins is an innovative and modern video slot that marks the beginning of advanced online games. This 5-reel, 20 paylines video slot bursts with new and rewarding features. It combines classic fruity symbols with immersive graphics and a captivating soundtrack. The Star Scatter Symbol can bring significant rewards, while the Number 7 Wild Symbol enhances winnings.
Extra Crown is a 5-reel, 10-fixed-line video slot that transports players to a kingdom of fruits, bells, and sevens, where fortunes await the bold. The Crown Wild symbol offers great rewards, and the Dollar and Star symbols serve as Scatters to boost winnings. The game also features Expanding Wilds and pays Both Ways, enhancing the chances for royal rewards.
Brazil
Meridianbet Passes Another Round in Brazil’s Exclusive Licensing Process
Aposta Ganha
Grupo Aposta Ganha secures GLI 19, GLI 33 and Brazilian certification for its platform from BMM Testlabs
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has successfully completed its GLI 19, GLI 33 and Brazilian certifications from BMM Testlabs for its Player Account Management (PAM) system and Sportsbook
These three important certifications mark a significant milestone in Grupo Aposta Ganha’s complete commitment to regulatory compliance and operational excellence in Brazil’s iGaming market. Meeting BMM Testlabs’ rigorous testing processes highlights the company’s dedication to best practices and upholding the highest levels of security, transparency, and user experience.
BMM Testlabs implemented a comprehensive 360-degree evaluation of vital operational elements, including user account management, platform interaction, and security. Grupo Aposta Ganha’s systems officially meet the standards for operating within a regulated market, reflecting both international best practices and the specific requirements of Brazil’s regulatory environment.
Grupo Aposta Ganha CTO, Rony Silva, added: “Securing these three certifications showcases our relentless commitment to meeting all the requirements stipulated by the regulator. As a company, we’re passionate about offering our customers the highest levels of compliance and safety. Our certification is part of our greater mission of embracing the evolution of good practices that have been built collaboratively to meet the Brazilian market’s unique position.”
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