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![esa-gaming-partners-with-novibet-for-global-distribution-deal](https://igamingradio.com/wp-content/uploads/2023/12/125988-esa-gaming-partners-with-novibet-for-global-distribution-deal-560x600.jpg)
Latin America
ESA Gaming partners with Novibet for global distribution deal
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
Alejandro Velez
Aviatrix and Virtualsoft Team Up for Latam Growth Plans
![aviatrix-and-virtualsoft-team-up-for-latam-growth-plans](https://igamingradio.com/wp-content/uploads/2024/07/132857-aviatrix-and-virtualsoft-team-up-for-latam-growth-plans.jpg)
Aviatrix’s remarkable growth in Latin America shows no signs of slowing, as it has added yet another partner to help bring its popular crash to new audiences in the region, after signing an agreement with platform provider Virtualsoft.
Virtualsoft is already a major name in several Latin American countries, with Ecuador and Peru standing out as its strongest markets. Now, Virtualsoft has integrated Aviatrix into its platform, allowing its operators to offer the crash game to their players and meet the high demand the game is generating in Latin America.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Another day, another major partnership announcement for Aviatrix in Latin America. We are seriously impressed with the Virtualsoft team and their plans to help Aviatrix reach new audiences across the continent. We share their ambitious vision and we’ll be working closely with them to help deliver it to online casino players.”
Alejandro Velez, General Manager at Virtualsoft, said: “Our partners expect the very best content on the market, so it was a simple decision to add Aviatrix to our offering. Crash games are quickly growing in popularity, and Aviatrix adds something new to the genre with its features and gameplay. This is the start of a great partnership.”
Aviatrix
Aviatrix celebrates São João festival in Brazil and beyond with new game splash
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The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.
The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.
And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”
An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.
Betsafe
Betsson Obtains Local Gaming Licenses in Peru
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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.
Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognised sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.
Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.
Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”
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