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Latin America

ESA Gaming partners with Novibet for global distribution deal

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ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.

ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.

Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.

Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.

Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.

The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.

“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”

Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.

“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.

The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Cancún

CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary SwordTriple Charm JourneyFairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”

The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.

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GAT Expo Cartagena 2025

Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites

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Kiron’s top-performing games get a refresh. See what’s new at GAT Expo Cartagena.
Kiron Interactive returns to GAT Expo Cartagena, bringing its updated suite of award-winning virtual sports content to one of Latin America’s most talked-about industry events.
Visitors can explore Kiron’s high-performing titles first-hand and see why operators around the world continue to choose its platform to power their virtual sports and games portfolio. The team will be offering personalised demos at stand A35, giving attendees the chance to explore Kiron’s games in person.
Virtual sports is growing fast, becoming a key part of the mix for online and retail operators worldwide. It offers fast-paced betting and consistent engagement, yet many operators still don’t offer it to their customers.
For casino and sportsbook operators looking to expand their content portfolio, close betting gaps, or offer something different to players, Kiron’s offering presents a compelling solution.
At GAT Expo Cartagena, visitors can see it in action and speak with Kiron’s on-site team to explore how virtuals could fill a key gap in their gaming portfolio.
Kiron’s appearance also coincides with GAT’s 25th anniversary, featuring a packed schedule of keynotes, panels, and networking, giving attendees even more reason to attend.
“It’s great to see the team heading back to GAT Expo Cartagena, especially for the 25th edition,” said Patrick Eriksen, Head of Marketing at Kiron Interactive. “It’s a standout event on the calendar and a real celebration of the industry in Latin America. I encourage anyone in the region to get down there. It’s set to be a fantastic few days.”

The post Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites appeared first on Gaming and Gambling Industry in the Americas.

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