Claudio Tapia
Smartsoft has officially stepped into the digital sponsorship role for the Argentine football team
Welcome to the family of the World Champions!” – that’s how the official page of the Argentine football team proudly presented the SmartSoft Gaming as the team’s digital sponsor.
SmartSoft is a leading provider of innovative casino games operating on the B2B market since 2015 and has rapidly become a key player in the industry. With a global presence, the company’s partners span across 70 countries. From the groundbreaking JetX pioneer crash game to the excitement of other innovative crash games (X Games) and slots, SmartSoft offers a diverse gaming experience. By extending these exceptional games to partners worldwide, SmartSoft not only reshapes the gaming landscape but also establishes new standards resonating throughout the global gaming community.
Smartsoft became a partner of the Argentine national team on October 20. Notably, this marks the Argentine Football Association’s (AFA) first-ever European partnership. The goal is to strengthen ties between the current world champion, Argentina’s national team, and the Argentine football industry, bringing them closer to Europe.
Guga Gotsadze, Managing Partner, SmartSoft: “Through this partnership with the Argentina Football Association and the National Team of Argentina, we embark on a journey that unites passion and excellence, where the worlds of business and gaming converge with the magic of Argentine football. Partnering with a world champion is a historic moment for our company. We’re thrilled to be the first gaming provider in Europe to become the exclusive digital sponsor of the National Team of Argentina, and we’re confident that this collaboration will propel our company and our games to new horizons. Now, more than ever, we’re ready for flying even higher.”
Claudio Tapia, President of AFA: “We are very pleased to announce SmartSoft as the digital sponsor for the Argentine Football Association and the national team. Over the past few years, we’ve formed a strategic vision for the association aiming to strengthen the team’s relationship with international fans. Our plan includes the development of commercial and marketing strategies and participation in important events worldwide. We believe that a partnership with SmartSoft will help us to expand these relationships in Europe.
SmartSoft, a company from the family of world champions, will officially present itself on the European market in a new status at the gaming exhibition SIGMA Europe in Malta. The exhibition, scheduled for November 13-17, will be the 20th event this year for the digital sponsor of the Argentine team, in which it will participate to further expand its network of partners.
About Smartsoft:
Smartsoft Gaming is the premier B2B provider of online casino game software and creates exciting, innovative games that deliver business growth to partner companies and extraordinary gameplay to players. Team of 120 extremely competent professionals are committed to bring adventure and elation for the players and empower partners with exhilarating gaming experiences.
Partnering with SmartSoft Gaming means unlocking a world of possibilities for your casino. Our games are tailored to meet the specific needs and goals, delivering a unique and memorable gaming experience for the players.
Global Betting Company VBET teams up with Argentina National Team in a Strategic Collaboration with AFA.
In a game-changing collaboration, VBET, the renowned global sports betting and casino gambling operator in 120+ geos, has formalised a strategic three-year regional partnership in Europe with the Argentine Football Association (AFA), marking a significant milestone in the world of sports and entertainment.
Today, the Argentine Football Association (AFA) and VBET are proudly unveiling their regional partnership, solidifying a commitment to a three-year collaboration that will extend across marketing and branding initiatives. This visionary alliance is poised to redefine the sports and betting landscape, ushering in a new era of unparalleled engagement.
As the current World Cup winners with a storied history of three triumphs, the Argentina National Team stands as an emblem of football excellence. VBET is honoured to assume the role of the regional European betting partner for the Argentina national team, aligning with champions to further amplify the excitement of the beautiful game.
This collaboration is not merely a sponsorship; it’s a celebration of the shared passion for excellence in sports.
Aragats Asatryan, CEO of VBET, expressed excitement about the collaboration, stating, “This partnership represents a pivotal moment for VBET, aligning our brand with the illustrious legacy of the Argentina national team. We are proud to collaborate with such global stars as Messi, Di Maria, Dybala, Fernandez and others. We are thrilled to embark on this journey and bring fans closer to the heart of the game.”
Claudio Tapia, President of the AFA, highlighted: “We thank VBET, a leading company in the European industry, for the decision of joining the Argentine football family as regional sponsors of the Argentine National Team. AFA continues to take firm steps in each of the continents where AFA has presence, consolidating strategic markets and generating alliances with the leading companies in each field. This agreement allows our Association to be present in every corner of the European continent and continue to strengthen our leadership in the world of football. We welcome VBET, regional sponsor of our Association for the entire European continent.”
In partnership with the Argentine Football Association, VBET looks forward to a future filled with football brilliance. Stay tuned for an exciting journey of innovation, global connections, and a celebration of the beautiful game.
VBET is already a proud sponsor of prestigious clubs and football organisations, including AS Monaco, OGC Nice, Ukrainian Premier League, and the Ukrainian National Football Team. This new collaboration with the Argentina National Football Team reinforces VBET’s position as a key player in the football sponsorship landscape.
AFA and Duelbits, the online betting platform, have entered into a commercial agreement for the South American territory (except Argentina), through which the company becomes a Regional Sponsor of the National Teams.
This agreement reinforces the sponsorship platform for national teams, adding a new category and territory to expand the reach of the AFA brand in different South American countries.
Claudio Tapia, President of AFA, highlighted, “In all these years of management, we have developed a strong expansion of the AFA brand, obtaining a global reach. Thanks to this work, we can build agreements with important brands that today find in AFA a strategic partner for their marketing plans, not only in Argentina but in the rest of the continent and the world. We welcome Duelbits to our National Team sponsorship program and wish them every success.”
Ross Haffie, Duelbits SportsBook Head, said: “Duelbits is delighted to be an online regional betting sponsor of the Argentine Football Association. This is a landmark deal for us, and we are very excited to work closely with the team over the next 12 months. Also, this is a great year for Argentina, and we want to wish them the best of luck in Qatar.”
Leandro Petersen, Commercial Marketing Director of AFA, added: “Today we are pleased to announce this commercial agreement with Duelbits, becoming the first national team to work alongside them. The process of global expansion that we started four years ago grows day by day, increasing the volume of income of our Association and expanding our horizons and our commercial frontiers.”
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