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Argentina

SIS Returns to Sponsor Historic Argentine Derby at Hipodromo Argentino de Palermo

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Sports Information Services (SIS), the leading multi-channel supplier of 24/7 live betting services, is once again sponsoring the historic Argentine Derby, the Gran Premio Nacional, at the Hipodromo Argentino de Palermo racecourse in Buenos Aires on November 11.

Through sponsoring the race, which serves as one of the oldest and most prestigious on the race calendar in Argentina, SIS further builds on the long-standing partnership at the Palermo course, where it is the exclusive global distributor of pictures and data.

The course hosts a plethora of group one races throughout the year including other significant events such as the Gran Premio Republica, Gran Premio Polla de Potrillos y Potrancas and Gran Premio Seleccion.

The sponsorship also serves to underline the firm commitment SIS has to support racing within the Latin America region following on from last year’s event where Garabo-trained Handsome Boy reigned supreme.

All those races are available via SIS 24/7 Live Betting services, an end-to-end solution that offers round-the-clock betting events including live streamed pictures, data, on-screen graphics with betting triggers and an extensive range of markets and prices.

In total, SIS delivers more than 40,000 live horse racing events globally each year including races from Argentina, Brazil, Chile, Mexico and Uruguay.

“The Gran Premio Nacional is one of the highlights of the year in the racing calendar in Argentina and we once again look forward to sponsoring the race,” the Vice-President for SIS Content Services, Michele Fischer, said. “The agreement further strengthens our relationship with the Hipodromo Argentino de Palermo racecourse in a region that is of great importance for both SIS and the racing industry as a whole.”

“We’re delighted to build on the success of last year’s Nacional and continue to enhance our partnership with SIS,” the Simulcasting Operations Director for Hipodromo Argentino de Palermo, Hernan Fucile, said. “The race is always an entertaining prospect and promises to attract viewers not just to Buenos Aires but across the globe when the action commences.”

Andres Troelsen Belatra Games’ Commercial Director for Latin America

Belatra amplifies Argentine presence through partnership with Sportsbet

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Belatra Games, the specialist online slots developer, has amplified its presence in the Argentine market through a partnership with sports betting operator, Sportsbet.

Betting site Sportsbet is highly respected across the country, offering a wide range of online games, including slots, roulette and blackjack, as well as a live casino that provides an immersive experience for players.

As part of the agreement, Belatra will integrate a selection of its games, including popular hits Mummyland Treasures, Rise of Zeus, Golden øks, Make it Gold, and newly released Cyber Gypsies.

In June, Belatra will be heading to PGS – Peru Gaming Show, Latin America’s leading international gaming fair, further emphasising its commitment to the LatAm region.

Andrés Troelsen, Belatra Games’ Commercial Director for Latin America commented: Belatra continues to bolster our presence in LatAm and collaborating with Sportsbet gives us the perfect chance to accelerate our growth in Argentina. Sportsbet has a strong brand presence in the country and we look forward to enhancing their platform with a selection of our most popular games.

Anahi Melisa Garcia, Project Manager Sportbet Argentina: “We are excited to add Belatra titles to our platform, with the goal of continuing to elevate the gaming experience we offer. This partnership allows us to expand our casino catalog with high-quality, internationally recognized content. We are confident that this collaboration will mark the beginning of a strong and lasting relationship, and we believe it will be key to our growth within the Argentine market.”

The post Belatra amplifies Argentine presence through partnership with Sportsbet appeared first on Gaming and Gambling Industry in the Americas.

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Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner

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Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that, just months away from celebrating the second anniversary of their partnership, Betsson will become the team’s main sponsor starting from the next tournament. This agreement comes at a significant moment, as Racing Club was recently crowned champions of the Copa Sudamericana.

The collaboration between Betsson and Racing began in May 2023, with Betsson initially sponsoring the upper back of the First Division team’s jerseys for all domestic and international matches. With this enhanced agreement, Betsson’s logo will now appear on the front of Racing Club’s iconic shirts. The new kits for La Academia will be unveiled today, Friday, 24 January, during the first-round match of the First Division tournament against Barracas Central.

Jesper Svensson, CEO of Betsson Group, stated, “We are thrilled to take our partnership with Racing Club to the next level as their main sponsor. Racing Club’s rich history, passion, and excellence mirror Betsson’s core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”

Racing Club President Diego Milito expressed his happiness with the agreement, emphasising his hope that the partnership will continue for many years, further elevating Racing Club’s legacy and delighting its passionate fans. The forward legend Milito, also played for Inter (2009–2014) – a team with Betsson Sport as their main jersey partner – was a key player for the club, securing six major titles, including the 2009/10 Champions League win.

The agreement is set for two years, with an option to renew for an additional two years. Betsson has also committed to enhancing fan engagement by creating exclusive experiences for Racing Club members and supporters across Latin America, including events, raffles, and other activities that bring the Club closer to its community and followers.

Maximiliano BellioBetsson’s Country Manager for Argentina, highlighted the value of this collaboration and saidOur collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans. This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club’s rich history and exciting future.”

On social media, Betsson is usinthe hashtag #VamosParaAdelante (Let’s Move Forward) to celebrate this new chapter, marked by the prominent placement of the logo on the jersey and the shared goal of achieving continued success.

The post Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner appeared first on Gaming and Gambling Industry in the Americas.

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ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO

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Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”

This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.

Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”

For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”

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