

Brazil
Pragmatic Solutions Bolsters Their iGaming PAM Platform with Zimpler Go
The integration, mainly focused on the Brazilian market, significantly streamlines player onboarding
Pragmatic Solutions, provider of next-generation iGaming PAM platform technology for regulated markets, announces the integration of Zimpler Go, the financial company’s player registration and payment solution.
This cooperation offers Pragmatic Solutions’ operator network the benefit of a streamlined player onboarding process and accelerating growth with faster payments and financial compliance checks powered by Zimpler Go.
Pragmatic Solutions provides an agile Player Account Management (PAM) platform that is open, modular, scalable, and agile due to its API-based approach. The platform provides a comprehensive and user-friendly set of back-office tools to ensure regulatory compliance, handle risk, and manage brands, promotions and player experiences with extensive flexibility.
Pre-integrated with hundreds of leading third-party content, payments and service providers, the platform also supports rapid integration of new services of the operators’ choosing. Topping it all off is a complete Content Management System (CMS) designed to power gaming business front-end development.
The new integration expands these capabilities by allowing operators to access Zimpler Go services through a swift activation.
Since 2018, Zimpler has successfully offered its services to top tier iGaming merchants across Europe. Zimpler Go aims at creating a seamless experience by combining the deposit and registration process, therefore streamlining and fast-tracking the onboarding of players. The streamlined process greatly minimises player churn and boosts conversion, which ultimately increases operators’ return on investment for both acquisition and retention.
On the player’s side, unlike other payment methods that charge a fee, with Zimpler Go players can make instant deposits and withdrawals, making their gaming experience a memorable one. Players also feel like they have never abandoned the casino, as the platform is fully customizable with the merchant’s logo and branding.
Johan Strand, CEO at Zimpler, said, “We are excited to be able to support our client Pragmatic Solutions in spearheading the beginning of a new era in the regulated Brazilian iGaming market.
Zimpler Go is a win-win for both end users and merchants. While players will be able to enjoy a seamless registration, deposit and withdrawal experience, Zimpler Go will also streamline player identification and account verification, allowing merchants to fulfil both initial and ongoing Know Your Customer requirements, facilitating source of funds checks and responsible gaming, while helping combat bonus fraud.”
Ashley Lang, CEO at Pragmatic Solutions, said, “We are thrilled to expand the variety of premium services available to our PAM platform licensees with the addition of Zimpler Go. This integration enables our licensees to effortlessly access Zimpler’s services via our iGaming platform, improving their player experiences and enhancing the value we offer through our catalogue of pre-integrated partners.
At Pragmatic Solutions, we are committed to simplifying complex processes and this collaboration demonstrates our dedication to giving operators the tools they require for success. We look forward to the positive impact this new addition will have on player onboarding, payments, and overall operator growth.”
Brazil
TG Lab unveils new Brazil office to further cement position as market’s most localised platform

Strategic hub supports continued LatAm expansion and deepens TG Lab’s regional expertise for global clients and local operators
Global omni-channel platform provider TG Lab has announced the opening of a brand-new office in Brazil, further cementing its commitment to delivering industry-leading solutions and localised expertise across Latin America’s dynamic iGaming landscape.
Located in Foz do Iguaçu, Paraná, this strategic move reaffirms TG Lab’s position as a leader in the region and underlines its ambition to provide clients with unparalleled local knowledge and real-time responsiveness in both Portuguese and Spanish
Designed with comfort and functionality in mind, the new office spans an impressive 400m² and has been purpose-built to provide a modern, collaborative and inspiring work environment.
The new office will house a growing number of critical functions at TG Lab, including teams spanning casino games, gamification, platform development, DevOps, quality assurance and data analysis – supporting major clients such as Aposta.la, Stake and Playcet.
With Brazil’s iGaming market rapidly evolving and regulatory clarity improving, the timing for expansion was pivotal. TG Lab has continued to go from strength to strength across Latin America and the new office enables the company to scale operations and onboard new talent with ease.
Recruitment is already underway for a range of roles including Project Managers, .NET Developers, React Developers, Data Analysts and QA Analysts.
Commenting on the new office, Dainius Narmontas, Chief Operations Officer at TG Lab, said: “As we continue to expand our position across Latin America, this new Brazil office provides a solid foundation that will enable us to grow sustainably and with local insight that no other B2B provider can match. We’ve built a talented, multidisciplinary team here and created a space that nurtures innovation and collaboration. This is more than just an office – it’s a statement of intent.
“With our increased footprint and deepening roots in Brazil, we’re delivering the most localised service in the market. This is a pivotal moment for TG Lab in LatAm – and it’s only just the beginning.”
The post TG Lab unveils new Brazil office to further cement position as market’s most localised platform appeared first on Gaming and Gambling Industry in the Americas.
Brazil
Esportes Gaming Brasil certified as Great Place To Work®

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has been certified as a Great Place To Work®. The recognition – a global reference in people management and organizational climate – highlights the company’s efforts in promoting a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.
The GPTW survey assesses employee perceptions across five pillars – credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement. “We want to be more than a workplace: we’ve created a framework for everyone to develop and feel valued. The certificate proves we are on the right path and motivates us to evolve further”, says the executive.
More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be themselves, clarity about where they can go, and real support to grow. An environment where values such as trust, listening, and collaboration are at the heart of decisions — from the selection process to the choice of leaders.
In 2024, the group accelerated its mission to strengthen leadership, with training, assessments linked to values and programs offering regular management training. More than 60 leaders participated in development paths and initiatives such as “Impulso EGB” — an educational incentive program that subsidizes technical courses and specializations for employees.
Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, the freedom to propose new ideas and the construction of real bonds between people. The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging — such as themed parties, recognition rituals and direct chats with leadership.
The post Esportes Gaming Brasil certified as Great Place To Work® appeared first on Gaming and Gambling Industry in the Americas.
BETANO
Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil

Betano, the leading online sports betting and gaming brand, owned by Kaizen Gaming, has refurbished and revitalised a state-of-the-art basketball court in Leblon, Rio de Janeiro, and invited none other than its global ambassador, Giannis Antetokounmpo, to inaugurate it.
In addition to undergoing a full refurbishment, the court located in Rio de Janeiro now features a stylized design of Giannis Antetokounmpo on the playing surface by Brazilian artist Neto 78.
The inauguration took place on Monday, June 9.
During the event to open the new court, Giannis, known affectionately by fans as the “Greek Freak,” signed the court and unveiled a commemorative plaque to mark the occasion. Following its inauguration, the court hosted its first game as The Payback group, which had regularly used the court in the past, played its debut match. Following the event’s culmination, the court was fully handed over to the community for public use.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “The choice of Giannis as our ambassador was a natural one from the beginning, as we have many things in common. We share a journey of humble beginnings in Greece, and through hard work, determination, and a mindset focused on continuous improvement, we have managed to expand our reach globally.”
A Betano ambassador since 2023, Milwaukee Bucks player and two-time NBA MVP (Most Valuable Player), Giannis understands the importance of public spaces as a source of entertainment, social inclusion, and for fostering a consistent and healthy relationship with sports.
Giannis Antetokounmpo said: “My story is deeply connected to public courts. That’s how I discovered my passion for basketball. I hope this court inaugurated today by Betano stays full and inspires the development of new talent.”
The court inauguration is part of a broader strategy by the company to support national sports. As the main sponsor of major football championships such as Brasileirão Betano, and Torneo Betano in Argentina, as well as the first official global betting sponsor of the UEFA Euro 2024TM and official partner of CONMEBOL until 2028 – including sponsorship of the CONMEBOL Copa America 2024TM – the company is looking to expand into more areas.
Guilherme Figueiredo, Country Manager of Betano in Brazil, concluded: “We want to be a major supporter of national sports, whether through sponsorships, the construction of public sports spaces, or social transformation initiatives through sport.”
Giannis Antetokounmpo and his family have been in Brazil since last Saturday, invited by Betano. During their stay there, they have the opportunity to get in touch with the people, immerse in the culture of the country and visit landmarks like the statue of Christ the Redeemer in Rio de Janeiro. Giannis Antetokounmpo and his family’s presence in Brazil will conclude on Wednesday, June 11th, with their visit to the Kaizen Gaming/Betano office in São Paulo, where they will connect and engage with the company’s local team.
The post Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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