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Asia

Online Casino Players Today: SOFTSWISS Spotlight

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Asia takes the lead in high-stakes bets, while Europe leads with female players – insights from SOFTSWISS, a leading global iGaming technology provider, backed by its Casino Platform data analysis.

SOFTSWISS experts scrutinised the data from the Casino Platform’s client projects, spanning September 2022 to August 2023, to create profiles of contemporary players across three regions: Europe, Latin America, and Asia.

EUROPE

The European iGaming market consistently ranks top in terms of revenue generation and financial performance. According to the SOFTSWISS Casino Platform data, Europe boasts eight times the number of active players compared to LatAm and a staggering 18-fold increase compared to Asia. Furthermore, 68.3% of European players favour mobile devices for placing their bets, with the average bet size nearly doubling that of Latin America but still behind the Asian figure.

Gender disclosure is not mandatory during the registration process in certain online casinos, but even with the available data, some intriguing patterns emerge. According to the SOFTSWISS research, nearly half of European online casino players are male, accounting for 47% of the total player base. At the same time, Europe is the leader in the number of female players (18.11%), closely followed by LatAm, while Asia lags significantly behind. SOFTSWISS experts contend that this can be attributed to a heightened level of female engagement in the European economy, which is closely correlated with higher educational attainment and, consequently, improved access to personal income sources.

When considering the age range of contemporary online players from Europe, the majority falls within the 31–40 age group. This demographic tends to gravitate toward slot games as their preferred gaming option, with card games and roulette holding the second and third positions.

Darya Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “One of the important aspects for the European market is payment systems. Due to diverse player locations, operators need multiple payment options, which becomes even more complex in regulated markets. SOFTSWISS is actively addressing this by obtaining licences and certifications. We also integrate payment systems into the Casino Platform, ensuring flexibility for operators entering specific markets.”

 

LATIN AMERICA

LatAm emerges as a promising hub for the iGaming industry. Markets that have already embraced online casino and bookmaker regulation are witnessing steady growth, while countries that are on the verge of implementing these regulations anticipate remarkable growth in the near future.

According to the SOFTSWISS Casino Platform data, in LatAm, 69.2% of active players use mobile devices to place bets in online casinos, slightly exceeding the equivalent figure in Europe. Male players constitute the majority, while females comprise 17.4% of the user base. The largest player demographics fall within the age group of 31–40 years, representing 20.8% of the total, while those aged 18–24 and 25–30 each account for 18.8%. The variations in distribution between these age groups in LatAm are the smallest among the analysed regions.

Highlighting the key features of the local iGaming culture, Carla Dualib, Regional Business Development Manager in LatAm, says: “Local online casino players tend to place small but regular bets. This sets them apart from European players, who, in turn, opt for less frequent but larger wagers when betting online.”

The data collected by the Casino Platform support this expert opinion: players from Latin America place the lowest bets compared to other analysed regions.

“Another key difference between LatAm players and players in other regions is their unwavering love for sports betting, especially football. However, when it comes to classic online casino games, local players are active in slots and roulette games. The latter is gaining momentum – according to the Game Aggregator statistics, roulette games make up 21.8% of all types of games preferred by Latin American players, which is 2–4 times more than in Asia and Europe,” noted Darya Avtukhovich, Head of SOFTSWISS Casino Platform.

 

ASIA

This region is characterised by technological advancement and progressiveness, with certain countries leading the global economy and boasting a high GDP per capita. This progressive nature is evident in the average bet size, which, according to the Casino Platform data, outstrips European averages by 2.5 times and leaves the average bet size of LatAm players trailing behind by more than fourfold.

In Asia, the prevalence of players who prefer mobile betting exceeds that of the other regions, with 71.6% favouring this method. Also, the percentage of female players in Asia is significantly lower, comprising just 6.2%. Within the Asian player demographic, those aged 31 to 40 are the most commonly found group placing bets in the projects powered by the SOFTSWISS Casino Platform.

Slot games dominate the market, accounting for over 80% of all games. Speaking about the entertainment theme, Darya Avtukhovich notes: “Operators catering to the Asian audience should include traditional regional games in their portfolio. This involves not only stylising content using well-known Asian symbols, such as dragons, but also bringing familiar table games for local players online, such as Mahjong and others. Similarly, in sports betting, offering bets on traditional sports like Muay Thai and Kabaddi alongside popular international sports will significantly enhance the online casino’s offerings.”

Summing up the research, it is evident that common trends exist among players in different regions. However, it is essential to consider local peculiarities to shape an effective strategy. Darya Avtukhovich emphasises the importance of attracting local experts who understand the audience’s cultural nuances, traditions, and values. SOFTSWISS implements this approach by leveraging the extensive experience and expertise of its regional managers in LatAm and Asia to effectively develop clients’ businesses in new markets.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Asia

FOMO7 Expands Platform with 46 New Indian Lottery Games

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FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.

This new launch brings a diverse mix of India’s most beloved lottery formats, including:

• Kerala Lottery

• Speed Matka Lottery

• Daily Matka Lottery

• Dear Lottery

• Daily Pick3, Pick4 & Pick5 Lotteries

• Wingo Lottery

With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.

In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.

The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.

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Asia

UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia

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UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.

Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.

“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.

“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.

This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.

The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.

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Parimatch Hosts Rooftop Meet & Greet with Sunil Narine

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Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled “Stay at the Top of Your Game” was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.

Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narine’s philosophy of always staying at the top of his game.

The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Riders’s team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketer’s career and encouraged young players to stay true to their skills.

After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.

The highlight of the evening was the surprise appearance of Sunil Narine’s double, who asked him a fun and intriguing question: “If you could be at two places at once, where would the real you go—and where would you send me?” This playful moment added a lighthearted touch to the event.

Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadn’t heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.

The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.

Reflecting on the session, Sunil Narine commented:

“It’s always a big pleasure to connect with the fans, and I’m really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and I’m excited to give my energy back. I’m pumped for the Indian T20 League and can’t wait to give my best for everyone who’s been supporting me.”

The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.

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