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Argentina

Gaming Innovation Group powering Bplay launch in Mendoza, Argentina

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Gaming Innovation Group (GiG) has announced its award winning platform is now live in Mendoza, Argentina, following the launch of the Boldt Group’s popular Bplay site in the province. This launch adds to the growing presence of GiG powered sites throughout the LatAm region.

A strong, locally recognised brand, Bplay is continuing to expand and grow throughout Argentina, now adding a fifth new jurisdiction to the current provinces of Buenos Aires, Santa Fe, Entre Ríos and the City of Buenos Aires.

The launch also further strengthens the partnership between the two companies, with GiG consolidating its position as the online technology partner of choice to the Boldt Group, one of the leading retail and online operations in Latin America. GiG’s powerful proprietary platform and Sportsbook have helped Bplay experience spectacular growth in Argentina, multiplying GGR by over four times in the 12 months between May 2022 and May 2023. As a result of the expanding relationship it is expected that Sportsbook will be launched in Mendoza in Q3, to complement the platform.

GiG’s market leading B2B platform has been specifically designed for highly competitive and complex regulated markets that require localised content and development. This commitment to compliance and customisation has meant that GiG is now regulated in 30 markets worldwide, with 7 more in the pipeline, and provides ample opportunity for growth for Tier 1 partners such as Bplay.

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David Bonnefous Saavedra, Commercial Director at GiG said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams. We’ve positioned ourselves to be able to support our partners growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them. It is this ability to offer a localised and personalised service to a tier 1 operator like Bplay, that we believe places GiG as a market leader in the B2B space.”

José del Pino, Business Unit Manager of Grupo Boldt added that “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products, but also improving user satisfaction.”

Argentina

Belatra expands Argentinian presence with City Center Online collaboration

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Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.

City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.

Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”

City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”

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Argentina

RubyPlay partners with BetWarrior to amplify growth in Argentina

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RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.

The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.

The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.

Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.

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BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.

“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”

Santiago Gándara, Marketing Director at BetWarrior, added: RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.

“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”

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Argentina

Play’n GO breaks new ground with entrance into third Argentinian province

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Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market

Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.

Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.

This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.

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This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”

Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”

Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.

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