Aviatrix
Aviatrix targets further LatAm growth with new hire
Gabriela Novello joins as account manager with a focus on Brazil and other key Latin American markets
Aviatrix, the award-winning crash game featuring NFT-based loyalty mechanics, has expanded its Latin American team with the hire of a new dedicated account manager, as it looks to further grow its footprint in the region.
Gabriela Novello joins the team having previously held senior sales and business development roles at the likes of Playtech and Altenar. She will be tasked with supporting Aviatrix’s increasing number of partners in Latin America.
Aviatrix is growing quickly in popularity across the region, where its unique NFT-based loyalty mechanics and AAA production are already helping operators acquire and retain players in Brazil and other key markets.
It will be showcased at stand C120 of SiGMA Americas, which takes place in São Paulo between 14-18 June.
Vladislav Artemyev, CEO at Aviatrix, said: “I’m delighted to welcome Gabriela to Aviatrix. With demand for the game on the rise across Latin America, and particularly in Brazil, it was important we strengthen our account management team to provide additional support to both new and existing partners.
“Aviatrix is a perfect match for casino players across LatAm, where many are looking for intuitive and rewarding titles that go beyond traditional table games and slots. We have big plans over the coming months, and Gabriela will be an important part of our work.”
Gabriela Novello, account manager at Aviatrix, added: “I’m really excited to get to work with Aviatrix. Even before joining, I was a big fan of the game and I’ll be working hard to support our partners by bringing this unique product to their customers in Latin America.”
Players of Aviatrix watch as an aircraft takes off, and must cash out of their bet before it crashes to the ground. The longer they hold their nerve, the higher the multiple they can win. The genre has become popular in recent years, but Aviatrix takes it to the next level with NFT-based loyalty mechanics.
The game has proven so popular over recent months that more than 100,000 NFT aircraft have been created by users, and the blockchain upon which the game operates is now the seventh most active in the world.
Aviatrix
Aviatrix expands into Venezuela with FacilitoBet
Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.
The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.
This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”
Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”
Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.
Alejandro Velez
Aviatrix and Virtualsoft Team Up for Latam Growth Plans
Aviatrix’s remarkable growth in Latin America shows no signs of slowing, as it has added yet another partner to help bring its popular crash to new audiences in the region, after signing an agreement with platform provider Virtualsoft.
Virtualsoft is already a major name in several Latin American countries, with Ecuador and Peru standing out as its strongest markets. Now, Virtualsoft has integrated Aviatrix into its platform, allowing its operators to offer the crash game to their players and meet the high demand the game is generating in Latin America.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Another day, another major partnership announcement for Aviatrix in Latin America. We are seriously impressed with the Virtualsoft team and their plans to help Aviatrix reach new audiences across the continent. We share their ambitious vision and we’ll be working closely with them to help deliver it to online casino players.”
Alejandro Velez, General Manager at Virtualsoft, said: “Our partners expect the very best content on the market, so it was a simple decision to add Aviatrix to our offering. Crash games are quickly growing in popularity, and Aviatrix adds something new to the genre with its features and gameplay. This is the start of a great partnership.”
Aviatrix
Aviatrix celebrates São João festival in Brazil and beyond with new game splash
The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.
The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.
And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”
An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.
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