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Betting operators make substantial investment in Canadian athlete education

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CA$300,000 committed over three years

The International Betting Integrity Association (IBIA) and its member operators bet365, Betway and FanDuel announced a commitment to establish and fund a best-in-class Canada-wide athlete education program. The funding partners have pledged to invest at least CA$300,000 over three years in the program to address the potential threat to athletes, sport and the regulated market from sports betting related match-fixing and fraud.

The announcement was made at the high-level “Symposium on Competition Manipulation and Gambling in Sport” taking place in Toronto, an event co-sponsored by IBIA, bet365, Betway and FanDuel. It was launched in front of a distinguished audience including representatives of major Canadian and US sports, such as the CFL, CPL, Hockey Canada, NFL, NBA and NHL, and national and provisional governments and licensing and regulatory authorities, such as the Alcohol and Gaming Commission of Ontario and Alberta Gaming and Liquor Commission.

The project funding partners are in active discussions regarding a delivery body, with the intention to finalise it in the coming weeks. The program will then be rolled out over the second half of this year and is intended to include face-to-face athlete training, an e-learning portal, anonymous reporting app and awareness raising material.

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Jean-Francois Reymond, IBIA’s Education Ambassador and a former professional basketball player and Vice-President of the World Players Association, who has been a pioneer of sports integrity education since its inception, announced the project during his opening keynote speech. He informed the Symposium that: “Protecting the integrity of sport means protecting the integrity of athletes. Most often through a lack of awareness, it is the athletes who are risking their careers and livelihoods. Our objective is to build a best-in-class program for all athletes that serves to protect the integrity of Canadian sport and the careers of Canada’s athletes.”

Anthony Werkman, CEO of Betway, said: “Protecting the integrity of sport is key to what we do, so we’re delighted to be giving our commitment to working with our partners to fund and develop an effective athlete education program in Canada. As a global brand, we have a commitment to combatting any form of betting corruption, both globally and locally, and we look forward to working with the other members to help shape a better future for both sports organisations and regulators.”

Dale Hooper, GM, FanDuel Canada, said: “Maintaining the integrity of sport is essential to players’ safety and enjoyment—the pillars of what we do at FanDuel. As a newly-regulated market, we are committed to supporting educational programs in Ontario that will help increase understanding and protections for athletes, bettors, and beyond.”

Khalid Ali, CEO of IBIA, the leading global voice on integrity for the licensed betting industry, said: “IBIA is delighted that our members, such as bet365, Betway and FanDuel, are so committed to sports betting education and are prepared to invest in such an important initiative. All of the partners are excited to see the positive impact this project will have on maintaining the integrity of Canadian sport and the players themselves. For IBIA, sports integrity, and investing in the people that make sport happen, matters.”

A not-for-profit association, IBIA is the largest operator-run betting integrity monitoring body in the world, with over 120 sports betting brands generating approximately CA$185 billion (over US$137 billion) in total wagers placed per annum. It represents the majority of the betting operators licensed in Ontario, including the project co-financers bet365, Betway and FanDuel.

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INSPIRED ENTERTAINMENT AND BET365 EXPAND PARTNERSHIP TO DELIVER PREMIUM IGAMING CONTENT IN PENNSYLVANIA

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Inspired Entertainment, Inc. a leading provider of B2B gaming content, technology, hardware, and services, is pleased to announce the expansion of its partnership with bet365, a premier online gambling operator and longtime partner.

The expanded partnership marks the second North American market launch for Inspired’s iGaming content in just two months, following its successful launch in New Jersey. With this addition, bet365 will now offer a diverse portfolio of online games to players in both Pennsylvania and New Jersey.

“We’re thrilled to be expanding our partnership with bet365,” said Brooks Pierce, President and CEO at Inspired. “Our goal is to deliver high-quality content that meets the evolving needs of players in North America. bet365 knows what its customers want and we’re confident that we can drive growth and provide an exceptional gaming experience for bet365’s Pennsylvania customers.”

The expanded partnership solidifies Inspired’s position as a leading provider of gaming solutions in North America and demonstrates its commitment to delivering innovative and engaging content to players across the region.

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A bet365 spokesperson said: “We’re thrilled to be expanding our partnership with Inspired, in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to providing the most innovative and engaging gaming experience.”

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WHITE HAT STUDIOS FURTHER ACCELERATES US GROWTH WITH BET365 PARTNERSHIP!

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House of brands provider launches games in Pennsylvania with the leading global operator.

White Hat Studios, the ‘house of brands’ provider to the United States iGaming industry, is bolstering its reach in two states after securing a new content agreement with global sportsbook and online casino operator bet365.

The latest partnership sees White Hat Studios’ portfolio of immersive titles made available on bet365’s casino platform initially in Pennsylvania, including popular branded titles such as Peaky Blinders™, Wolf Legend™ Megaways™ and Bankin’ Bacon™.

Players of bet365 will also be able to enjoy White Hat Studios’ selection of dedicated table games, as well as the widely popular Jackpot Royale™ progressive mechanic that has solidified the company’s distinctive edge in the bid to be the leading provider in the US.

The deal will continue to strengthen White Hat Studios’ position across Pennsylvania, where its titles are already resonating well with players.

Daniel Lechner, SVP Sales & Marketing at White Hat Studios, said: “We’re excited to partner with bet365 and integrate our award-winning range of games into their online casino offering in Pennsylvania.

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“The operator’s prominent market position makes it a key player in the US market, and we are confident that bet365’s impressive customer base will enjoy the immersive and innovative qualities of our portfolio.”

Spokesperson at bet365, said: “We are thrilled to be welcoming White Hat Studios onto the bet365 platform across Pennsylvania.

“Supplying our players with the most entertaining sportsbook and online casino offering is integral to our continued long-term growth strategy in the US and partnering with the house of brands provider will help us succeed in accomplishing these goals.”

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bet365 Announces Official Launch in Pennsylvania

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bet365 announced its official launch in the commonwealth of Pennsylvania with the introduction of its award-winning Sportsbook and Casino, in a partnership with Presque Isle Downs Casino.

The Keystone State becomes the 11th state in bet365’s US expansion and joins Arizona, Colorado, Iowa, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, and Virginia.

“With a venerable history saturated with numerous championships, intense rivalries, and legendary athletes, Pennsylvania’s sports passion is undeniably Never Ordinary. We enthusiastically welcome new and eligible bettors from Philadelphia, Pittsburgh, and the entire Keystone State as they join the bet365 experience, which features market leading offerings like amazing Bet Boosts, the fastest In-Game product, and unique Same Game Parlays,” said a bet365 spokesperson.

“We are looking forward to our partnership with the world’s largest online gambling company. bet365 will bring a unique betting experience for online gamblers throughout all of Pennsylvania,” stated Gary Hendricks, Vice President & General Manager of Presque Isle Downs & Casino.

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