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Betting operators make substantial investment in Canadian athlete education

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2 years ago

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CA$300,000 committed over three years

The International Betting Integrity Association (IBIA) and its member operators bet365, Betway and FanDuel announced a commitment to establish and fund a best-in-class Canada-wide athlete education program. The funding partners have pledged to invest at least CA$300,000 over three years in the program to address the potential threat to athletes, sport and the regulated market from sports betting related match-fixing and fraud.

The announcement was made at the high-level “Symposium on Competition Manipulation and Gambling in Sport” taking place in Toronto, an event co-sponsored by IBIA, bet365, Betway and FanDuel. It was launched in front of a distinguished audience including representatives of major Canadian and US sports, such as the CFL, CPL, Hockey Canada, NFL, NBA and NHL, and national and provisional governments and licensing and regulatory authorities, such as the Alcohol and Gaming Commission of Ontario and Alberta Gaming and Liquor Commission.

The project funding partners are in active discussions regarding a delivery body, with the intention to finalise it in the coming weeks. The program will then be rolled out over the second half of this year and is intended to include face-to-face athlete training, an e-learning portal, anonymous reporting app and awareness raising material.

Jean-Francois Reymond, IBIA’s Education Ambassador and a former professional basketball player and Vice-President of the World Players Association, who has been a pioneer of sports integrity education since its inception, announced the project during his opening keynote speech. He informed the Symposium that: “Protecting the integrity of sport means protecting the integrity of athletes. Most often through a lack of awareness, it is the athletes who are risking their careers and livelihoods. Our objective is to build a best-in-class program for all athletes that serves to protect the integrity of Canadian sport and the careers of Canada’s athletes.”

Anthony Werkman, CEO of Betway, said: “Protecting the integrity of sport is key to what we do, so we’re delighted to be giving our commitment to working with our partners to fund and develop an effective athlete education program in Canada. As a global brand, we have a commitment to combatting any form of betting corruption, both globally and locally, and we look forward to working with the other members to help shape a better future for both sports organisations and regulators.”

Dale Hooper, GM, FanDuel Canada, said: “Maintaining the integrity of sport is essential to players’ safety and enjoyment—the pillars of what we do at FanDuel. As a newly-regulated market, we are committed to supporting educational programs in Ontario that will help increase understanding and protections for athletes, bettors, and beyond.”

Khalid Ali, CEO of IBIA, the leading global voice on integrity for the licensed betting industry, said: “IBIA is delighted that our members, such as bet365, Betway and FanDuel, are so committed to sports betting education and are prepared to invest in such an important initiative. All of the partners are excited to see the positive impact this project will have on maintaining the integrity of Canadian sport and the players themselves. For IBIA, sports integrity, and investing in the people that make sport happen, matters.”

A not-for-profit association, IBIA is the largest operator-run betting integrity monitoring body in the world, with over 120 sports betting brands generating approximately CA$185 billion (over US$137 billion) in total wagers placed per annum. It represents the majority of the betting operators licensed in Ontario, including the project co-financers bet365, Betway and FanDuel.

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St. Louis Cardinals Announce Marketing Partnership with bet365

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4 weeks ago

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March 27, 2025

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The St. Louis Cardinals and bet365 announced that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports Betting Partner of the St. Louis Cardinals.

The new sponsorship agreement includes advertising rights on the Cardinals radio broadcasts, Cardinals Insider TV show, cardinals.com, and signage at the ballpark that will be visible on television broadcasts, along with the use of the team logo and sponsorship of the team’s starting lineups at Busch Stadium.

As part of the new agreement, bet365 will also receive naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield. The ticketed, outdoor seating deck includes reserved seats and an all-inclusive menu featuring ballpark fare, plus complimentary Budweiser, Bud Light and Coca-Cola products. Tickets to the bet365 Bridge for the upcoming season are on-sale now at cardinals.com/allinclusive.

“bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State,” a bet365 spokesperson said.

“We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball,” Bill DeWitt III, President of the St. Louis Cardinals, said.

The post St. Louis Cardinals Announce Marketing Partnership with bet365 appeared first on Gaming and Gambling Industry in the Americas.

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Bet365 Announces Official Launch in Illinois

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1 month ago

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March 19, 2025

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Bet365 has announced its official launch in Illinois with the introduction of its award-winning sportsbook, in a partnership with Walker’s Bluff Casino Resort.

The Prairie State becomes the 13th state in bet365’s US expansion and joins Arizona, Colorado, Iowa, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.

“Championship-winning franchises, iconic athletes, and impassioned fans define Illinois’ Never Ordinary sports culture. Now, new and eligible bettors from Chicago, Springfield, and all of the Prairie State can join the bet365 experience, which features great offerings like amazing Bet Boosts, the fastest In-Game product, and Same Game Parlays,” said a bet365 spokesperson.

“We are extremely excited to offer our customers an award-winning mobile sports wagering experience with bet365,” said Tom Griffith, Walker’s Bluff Casino Resort General Manager.

Draft Day Sports Lounge at Walker’s Bluff offers one of the best area sports viewing experiences for all sports fans and a complete sports bar restaurant experience. Customers will be able to place sports wagers online at Draft Day Sports Lounge or all other resort outlets with the mobile betting bet365 app.

The post Bet365 Announces Official Launch in Illinois appeared first on Gaming and Gambling Industry in the Americas.

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2025 Men’s College Basketball Tournament

bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament

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1 month ago

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March 17, 2025

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bet365, the leading sports betting brand, and Incentive Games, a premier B2B games provider, are excited to announce the return of the highly anticipated ‘bet365 Bracket Challenge’—the ultimate free-to-play predictor game with a potential $10 million jackpot.

Launching on Sunday, March 16, just in time for the 2025 Men’s College Basketball Tournament, the ‘bet365 Bracket Challenge’ allows basketball fans to test their knowledge and prediction skills. With a grand prize of $100,000 and a leader board rewarding the top 5,000 players, the competition is set to be bigger than ever.

For the player who achieves the elusive perfect bracket, $10 Million prize awaits!

Participants can access the bet365 Bracket Challenge page and check out the full terms and conditions by visiting nj.bet365.com/olp/bracket-challenge.

This free-to-play game is now open to new and eligible bet365 customers aged 21 and over, residing in the USA across: Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. The challenge is also available in Mexico and other jurisdictions. In order to participate, players must be fully verified by bet365, with one entry allowed per person.

Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”

A bet365 spokesperson said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”

The post bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament appeared first on Gaming and Gambling Industry in the Americas.

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