Canada
FBM® is lighting up the USA with its latest slots games debut in Florida
FBM® unlocked a new champion chapter in its history! The leading casino gaming company entered the United States in May, debuting two slots from the Easy$Link® collection in Florida. The brand is shining bright on a new land-based gaming experience that combines top-notch technology with engaging gameplay and the best rewarding features.
The Group’s debut in Florida marks the beginning of FBM®’s expansion through the United States of America. The much-anticipated Rainbow Falls® and Catch the Gold® slots have been released at the Hialeah Park Casino and received great acceptance from American players.
“We are thrilled to open the doors of the USA market by launching our first casino games in Florida. FBM is ready to bring its unique approach to players in this state with a diverse portfolio of enthusiastic slots to enjoy under the FBM Xtreme® brand”, discloses Renato Almeida, Director at FBM®.
THE BEGINNING OF AN FBM SPOTLIGHT FOR 2023
The debut at Hialeah Park Casino is the first step of an exciting USA campaign that FBM® prepared for 2023. For Javier Fernandez, Director of Slots Operations at Hialeah Park Casino, “Betting on FBM® solidifies our innovative strategies as first to market in the slots gaming segment. We are committed to providing our customers with the cutting-edge entertainment they deserve, and are confident that this partnership with FBM® is the right decision”.
FBM® has a proven track record of success in the casino gaming industry, having established itself as a reference in countries spread across different continents. The company’s focus for the USA market is to bring all the innovation, quality and energy recognized in its games and cabinets portfolios, boosting it with the dedicated customer service that created a reputation of excellence for the gaming brand.
“Our dedication to innovation and the highest standards of quality will serve as the cornerstone of our success in this bright market. By blending cutting-edge technology, inspiring design, and a team of passionate professionals, we will redefine what it means to indulge in the thrill of casino gaming in Florida”, shares Roberto Regianini, Chief Commercial Officer at FBM®.
The brand’s presence in the Florida market sets the path to FBM®’s much-desired journey of expansion in this country. The FBM® Group is ready for a bright future in the USA, marked by game releases, casino deals and more exciting novelties during the upcoming months.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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