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Prague Gaming & TECH Summit 2025 (25-26 March)

BetMGM

SBC Announce Winners for the Prestigious SBC Awards North America

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FanDuel, Sportradar, Better Collective, BetMGM, Desert Diamond Sports, and OpenBet were amongst some of the winners at this year’s SBC Summit North America Awards which took place at the New York Hilton Midtown.

Returning to host the coveted awards ceremony was YES Network Yankees Clubhouse reporter Meredith Maravokitz. The winners of the 30 awards, aimed to celebrate the industry with Operator, Affiliate, Supplier, Payment & Compliance and the newly-established Tribal achievement categories, were announced in front of over 600 senior executives from the iGaming and sport betting industry.

Rasmus Sojmark, Founder and CEO of SBC, said: “The third edition of the SBC Summit North America Awards was the most competitive yet and I would like to extend a huge congratulations to all our esteemed winners. All of these companies and leaders have contributed to the industry immensely over the last 12 months and they should all be extremely proud.”

BetMGM made history by being crowned Casino Operator of the Year for the third consecutive year in a row, whilst fellow operator FanDuel Group picked up the illustrious Sportsbook of the Year award and the Marketing Campaign & Sponsorship of the Year award.

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It was a good night for Desert Diamond Sports who won both the Tribal Gaming Operator of the Year award and Rising Star of the Year. Other winning alumni in the Operator categories included SciPlay (Social Gaming Operator of the Year) and Ontario Lottery & Gaming Corporation (Socially Responsible Operator of the Year).

In the supplier categories, IGT PlaySports were announced as winners of the coveted Sportsbook Supplier of the Year award, whilst Evolution picked up the award for Casino Supplier of the Year. Bragg Gaming Group were awarded the Industry Innovation of the Year and the Lottery Supplier of the Year went to Scientific Games.

Sportradar took hold of the evening winning two awards on the night, one for the Sports Data Product award, and for the second year running, the Live Betting & Gaming Product award. Additionally, EPIC Risk Management won Player Protection Service Provider of the Year for the second consecutive year.

White Hat Studios were awarded the Rising Star Casino award and SB22b picked up the award for Rising Star in Sports Betting.

OpenBet were awarded twice on the night, winning Platform Provider of the Year and Land-Based Betting & Gaming Product. Other winners on the night included Chalkline who won the Marketing & Services Provider of the Year and Low 6 for winning Acquisition & Retention Partner of the Year.

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For his incredible work at Light and Wonder, CEO of iGaming Dylan Slaney was announced as Leader of the Year, whilst Betting Hero closed the Operator & Supplier awards category by collecting Employer of the Year.

The Affiliate & Media categories saw Gambling.com Group pick up the award for Casino Affiliate of the year, saw Better Collective receive Sports Affiliate of the Year and Playmaker Capital were announced as winners for the Sports Media Company of the Year award.

This year SBC introduced three brand-new Tribal Gaming award categories to celebrate the achievements of tribal operators, regulators and leaders. Joining Desert Diamond Sports as Tribal winners were Pokagon Band Gaming Commission who were awarded Tribal Regulator of the Year and Jamie Hummingbird who was awarded Tribal Leader of the Year.

Winners of the Payment & Compliance categories included Trustly, who were awarded Payment Solution of the Year, Fiserv who took home the Payment Innovation of the Year award and GLI who won the Compliance Solution & Partner of the Year award.

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BetMGM

BetMGM Expands Baseball Playoff Presence with League-wide Bullpen Advertisements

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New BetMGM Bullpen Jackpot promotion gives bettors a shot at $50,000 in bonus bets if a player hits a home run into the bullpen

BetMGM, a leading sports betting and iGaming operator, will serve as the official bullpen sponsor and backdrop for some of the most electrifying moments of the 2024 MLB playoffs. Through the partnership, BetMGM signage will be visible in every stadium’s bullpen throughout the postseason.

To celebrate, BetMGM is launching the $50,000 Bullpen Jackpot for the MLB playoffs. When a player hits a home run into the bullpen, all BetMGM customers who placed a qualifying wager on that player to hit a home run that day will win a share of $50,000 in bonus bets (contest not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in seven days).

The new promotion provides another tool for fans to engage with the long ball at BetMGM, succeeding the successful Grand Slam Jackpot promotion which paid out $1.85 million in bonus bets during the 2024 regular season. The integration of Angstrom, Entain’s sports modeling and analytics company, allowed BetMGM to vastly increase the breadth of their home run markets this season, resulting in a 256% increase on home run bets year-over-year.

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“Sponsoring the bullpen is an incredible opportunity for BetMGM to expand our brand by being front and center during key playoff action,” said Matt Prevost, Chief Revenue Officer of BetMGM. “We already established ourselves as the home of the regular season home run, and the BetMGM Bullpen Jackpot allows us to build upon that momentum by giving customers a stake in every swing throughout the postseason.”

BetMGM will offer more markets than ever before for the 2024 playoffs, including series home runs for players, series home run leader, head-to-head matchups and more.

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Adam Greenblatt

Gannett and BetMGM Announce Multi-Year Partnership

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Gannett Co., Inc. announced a multi-year strategic partnership with BetMGM, a leading sports betting and iGaming operator. As part of the agreement, BetMGM will serve as the preferred online sportsbook and casino partner for USA TODAY Sports providing sports betting odds and betting information across the expansive USA TODAY Network in more than 200 local U.S. markets across 43 states with more than 300 digital news and media brands in the portfolio.

“We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform,” said Michael Reed, Gannett Chairman and Chief Executive Officer.

The agreement incorporates BetMGM sports betting odds into stories and content sharing betting odds, moneylines, spreads and over/unders for games as well as a BetMGM “Bet Now” feature. BetMGM Sportsbook and BetMGM Casino will be listed as a partner on website footers across all USA TODAY Network publications.

“BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience. By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond,” said BetMGM CEO Adam Greenblatt.

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Gambling.com Group will serve the USA TODAY Network audience and sports enthusiasts BetMGM sports betting offers and expert insights leveraging their proprietary advertising technology in states where online gambling is regulated.

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BetMGM

Jamie Foxx Stars in New BetMGM TV Campaign for 2024 Football Season

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BetMGM, a leading sports betting and iGaming operator, is premiering a new football season television commercial series featuring Jamie Foxx. Throughout the entertaining campaign, Foxx displays his comedic range with several character impersonations showcasing BetMGM’s brand DNA: born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right. Filmed in Los Angeles and directed by Brian Billow, the new spots will air nationwide in prime time and continue to run on multiple platforms throughout the upcoming season.

“I always love creating fun content with my BetMGM family when football season comes around. We had a blast filming these spots and showing the swagger of BetMGM,” Jamie Foxx said.

The spots highlight the premier experience that BetMGM provides to its customers. The first spot in the series, titled “Anthem”, stars Foxx portraying a variety of characters as they go through mixed emotions on game day. Through fans’ highs and lows, Foxx demonstrates how BetMGM treats customers with hotel suites and other real-world benefits redeemable through the sports betting operator’s rewards program and exclusive connection to MGM Resorts International’s destinations and Marriott Bonvoy.

A second spot features Foxx as a sportscaster explaining BetMGM’s new “Second Chance” promotion which allows anyone who places a straight bet on a player to score the first touchdown of the game to automatically win back their wager in cash if that player scores on the second touchdown of the game. A cast of characters – all played by Foxx – excitedly question the possibilities of the new offer which is exclusively available at BetMGM for the professional football season (Second Chance paid via withdrawable unrestricted funds).

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In the series’ third spot, Foxx highlights how BetMGM makes bettors feel welcome with a special offer allowing new BetMGM customers to earn up to $1500 in bonus bets if their first bet loses (offer not available in NV, PR and ON; bonus bets are non-withdrawable and expire in seven days).

“Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM’s exciting new features for football season,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

“We’re thrilled to unveil our latest campaign with BetMGM featuring the incredibly talented Jamie Foxx. Our aim was to showcase how BetMGM ‘treats you right,’ and Jamie’s performance brilliantly captures the campaign’s core message,” Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, said.

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