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SBC Announce Winners for the Prestigious SBC Awards North America

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FanDuel, Sportradar, Better Collective, BetMGM, Desert Diamond Sports, and OpenBet were amongst some of the winners at this year’s SBC Summit North America Awards which took place at the New York Hilton Midtown.

Returning to host the coveted awards ceremony was YES Network Yankees Clubhouse reporter Meredith Maravokitz. The winners of the 30 awards, aimed to celebrate the industry with Operator, Affiliate, Supplier, Payment & Compliance and the newly-established Tribal achievement categories, were announced in front of over 600 senior executives from the iGaming and sport betting industry.

Rasmus Sojmark, Founder and CEO of SBC, said: “The third edition of the SBC Summit North America Awards was the most competitive yet and I would like to extend a huge congratulations to all our esteemed winners. All of these companies and leaders have contributed to the industry immensely over the last 12 months and they should all be extremely proud.”

BetMGM made history by being crowned Casino Operator of the Year for the third consecutive year in a row, whilst fellow operator FanDuel Group picked up the illustrious Sportsbook of the Year award and the Marketing Campaign & Sponsorship of the Year award.

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It was a good night for Desert Diamond Sports who won both the Tribal Gaming Operator of the Year award and Rising Star of the Year. Other winning alumni in the Operator categories included SciPlay (Social Gaming Operator of the Year) and Ontario Lottery & Gaming Corporation (Socially Responsible Operator of the Year).

In the supplier categories, IGT PlaySports were announced as winners of the coveted Sportsbook Supplier of the Year award, whilst Evolution picked up the award for Casino Supplier of the Year. Bragg Gaming Group were awarded the Industry Innovation of the Year and the Lottery Supplier of the Year went to Scientific Games.

Sportradar took hold of the evening winning two awards on the night, one for the Sports Data Product award, and for the second year running, the Live Betting & Gaming Product award. Additionally, EPIC Risk Management won Player Protection Service Provider of the Year for the second consecutive year.

White Hat Studios were awarded the Rising Star Casino award and SB22b picked up the award for Rising Star in Sports Betting.

OpenBet were awarded twice on the night, winning Platform Provider of the Year and Land-Based Betting & Gaming Product. Other winners on the night included Chalkline who won the Marketing & Services Provider of the Year and Low 6 for winning Acquisition & Retention Partner of the Year.

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For his incredible work at Light and Wonder, CEO of iGaming Dylan Slaney was announced as Leader of the Year, whilst Betting Hero closed the Operator & Supplier awards category by collecting Employer of the Year.

The Affiliate & Media categories saw Gambling.com Group pick up the award for Casino Affiliate of the year, saw Better Collective receive Sports Affiliate of the Year and Playmaker Capital were announced as winners for the Sports Media Company of the Year award.

This year SBC introduced three brand-new Tribal Gaming award categories to celebrate the achievements of tribal operators, regulators and leaders. Joining Desert Diamond Sports as Tribal winners were Pokagon Band Gaming Commission who were awarded Tribal Regulator of the Year and Jamie Hummingbird who was awarded Tribal Leader of the Year.

Winners of the Payment & Compliance categories included Trustly, who were awarded Payment Solution of the Year, Fiserv who took home the Payment Innovation of the Year award and GLI who won the Compliance Solution & Partner of the Year award.

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BetMGM Wins Sports Betting Operator and Employer of the Year at EGR North America Awards 2024

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BetMGM, a leading iGaming and sports betting operator, was recognized as Sports Betting Operator of the Year and Employer of the Year at the EGR North America Awards 2024. The EGR North America Awards, hosted in New York City on June 27, celebrate excellence in the North American online gaming industry and are considered the premier gaming awards.

“Winning two EGR North America Awards is a tremendous honor. We have a passionate team at BetMGM dedicated to delivering best-in-class betting experiences which saw exponential leaps in capability this year with unparalleled omnichannel opportunities, enhanced user interface and increased brand visibility. These awards are a tribute to all the hard work and the strong culture that we are building at BetMGM,” Adam Greenblatt, Chief Executive Officer of BetMGM, said.

Sports Betting Operator of the Year is awarded to the operator that brought innovation to the sports betting sector, provided a high-quality player experience and showed evidence of real growth via mobile and web. BetMGM was acknowledged for its ability to innovate and differentiate in a crowded industry, successfully forming strategic partnerships with X and Marriott Bonvoy and capitalizing upon its unique omnichannel advantage in Las Vegas during Super Bowl LVIII. BetMGM parent company Entain’s acquisition of sports pricing and analytics firm Angstrom in 2023 fueled the expansion of BetMGM’s betting library, allowing the operator to produce a broader and more exciting product for the customer.

The Employer of the Year award recognizes the operator or affiliate that demonstrated its commitment to organizational performance improvement through investment in the recruitment, personal and skills development, and motivation of every employee. On the heels of being recognized as a one of this year’s Best Workplaces in New York by Great Place To Work and Fortune, BetMGM once again proved it is building a workplace to attract and retain top talent in the rapidly growing iGaming and sports betting industry. BetMGM prides itself on being an inclusive, value-driven organization that prioritizes true transparency and two-way communication with weekly, virtual all-hands forums and active employee resource groups. In 2023, BetMGM optimized onboarding, enhanced training programs, continued diversity and inclusion learning, and focused on career development and strategic in-sourcing.

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The wins mark the first time that BetMGM received EGR North America Awards for Sports Betting Operator and Employer of the Year. The company was previously awarded Casino Operator of the Year in 2022 and 2023.

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Bragg Gaming Expands in Pennsylvania with BetMGM

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Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.

This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.

Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.

This expansion underscores Bragg’s commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.

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H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.

Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.

In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”

Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania.

We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”

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BetMGM Announces Exclusive Partnership with Brian Christopher Slots

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BetMGM, a leading sports betting and iGaming operator, announced an exclusive partnership with Brian Christopher Slots that will make Brian Christopher, the top social media influencer for slots and casinos, a BetMGM brand ambassador. BetMGM will showcase Brian Christopher in live streams across social media channels featuring its online casino platforms as well as in future marketing campaigns.

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.

“BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together,” Brian Christopher said.

The partnership between Brian Christopher Slots and BetMGM highlights the strength of both brands. The partnership elements are scheduled to include:

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  • Live streams: Streams across both @BCSlots and @BCSlots2 on YouTube, as well as @BCSlots on Facebook and Kick, will showcase Brian Christopher’s signature style along with BetMGM.
  • Exclusive experiences: Brian Christopher will interact with players and offer insightful commentary across a variety of platforms including live streams, social media, slot tours, in-person meet-and-greets, virtual player events, and more.
  • Responsible Gaming commitment: BetMGM and Brian Christopher believe gambling should be a fun activity and enjoyed as a form of entertainment.
  • Brian Christopher will highlight BetMGM’s various responsible gaming tools and resources, while continuing to drive messages about setting limits and playing within a budget.

Brian Christopher Slots’ award-winning content boasts a loyal following through brands such as BCSlots.com, BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and Rudies Fan Club. Brian Christopher Slots’ social media channels reach 8 million monthly unique viewers, 1.8 million subscribers, and recently set a new casino gaming record of 1 billion video views. In 2023, Brian Christopher Slots was named Streamer of the Year and Slot Collaboration of the Year at the CasinoBeats Game Developer Awards presented by SBC.

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