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Prague Gaming & TECH Summit 2025 (25-26 March)

Canada

PASPA – Five years on – did any initial predictions come true or not?

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With the fifth anniversary of the PASPA repeal on May 14th, we caught up with Compliable’s Chief Regulatory Officer, Justin Stempeck, who examines what was predicted in May 2018 and how accurate those initial guesses have proved to be.

“National regulation on sports betting”

When PASPA was overturned, the Supreme Court explicitly placed the power to regulate gaming in the hands of the states. It would be extraordinarily unlikely for our highest court to conclude that betting is not a federal issue, then have legislators introduce another national law, yet there were calls for this strategy from numerous stakeholders in 2018.

While the different approaches of each state were less than ideal, the industry was able to adapt and continue to advance in each new jurisdiction that has legalized.

Despite the ‘patchwork quilt’ aspect of regulation there are far more commonalities than differences. Regulators have made some efforts to avoid reinventing the wheel, but it would be great to see wider momentum. As a former regulator, I understand that each state has its own unique pressures and competing interests to juggle, but ultimately, a push towards uniformity will be a success for everyone in the absence of national regulation of the sector.

“National Collegiate Athletic Association’s sports integrity concerns”

Betting on collegiate sports has always occurred but it took place offshore and in illegal markets before the repeal of PASPA. The expansion of sports betting includes official regulation, taxation and supervision of the activity, which can only be a good thing. A number of regulated entities are now actively ensuring there are no discrepancies in game performance and there is a vested interest in guaranteeing that everything is above board. With some states today allowing betting on collegiate sports, people have become more comfortable with the idea.

The NCAA continues to officially oppose sports betting, yet appointed former Massachusetts governor, Charlie Baker as its president this past March. Notably, Governor Baker was a proponent of legalized sports betting in Massachusetts and ultimately signed it into law.  The combination of a sports betting friendly president and a lack of major integrity scandals since legalization may shift their official stance in the future.

“Increased risk of match-fixing”

As of yet, there have been no high-profile match-fixing scandals despite the existential threat and this is in large a testament to the leagues’ enforcement of its own integrity as well as the plethora of third-party monitoring services now available.

A match-fixing scandal would have a significant impact on the industry as a lot of bettors would likely be lost due to a lack of trust. With sports, the thrill and excitement lie in the possibility that anything can happen and underdogs can become winners, if that narrative is shown to be fiction, the reputational damage would be sizeable. The ripple effect of such an event would carry on for years as critics of sports betting could use a match-fixing scandal to argue against legalization.

“Responsible Gambling – a negative impact”

The expansion of betting and gaming is naturally going to lead to an increase in problem gaming. There is still a lot of data to collect and synthesize, particularly given that many regulated jurisdictions have only been up and running between one and three years.

Operators have started to take a focused view of responsible gaming and have dedicated internal teams, as well as funding research. Failure here is another existential threat to the industry and a big scandal could do a huge amount of damage to a nascent industry.

I see responsible gambling being a cutting-edge issue as it is so critically important so it will only become more and more relevant moving forward.

“32 states to enact sports-gambling legislation by the end of 2023”

This was a very accurate prediction as gambling is now legal in 35 states. Expansion has slowed down a bit compared with the great momentum we saw between 2018-2020, but we will see additional states roll out legislation in the short term. Some states will never legalize of course, but eventually, we will have 80-90% of the US allowing sports betting.

California, Texas and Florida are the three remaining big states that everyone is now eagerly waiting for, offering huge potential due to their respective market size.

“International betting operators prohibited free access to the US”

No rules or regulations have been implemented to specifically keep out remote operators or benefit local ones except those operating in black or grey markets. The US has been an open market for operators from Europe, but I have spoken to many companies who are finding the different rules across the regulated states extremely confusing and resource draining. The US is the equivalent of 50 countries and there is very little federal law that applies to gambling, making it difficult to operate if you are not a company with a dedicated compliance team or efficient tools to fill that need.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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