Canada
NCPG Releases Promotional Toolkit, Analytics Dashboard for National Problem Gambling Helpline
The National Council on Problem Gambling (NCPG) has released a toolkit to facilitate the promotion of the National Problem Gambling Helpline, 1-800-GAMBLER, and an analytics dashboard providing information on incoming traffic to the Helpline.
NCPG operates the National Problem Gambling Helpline, a single national access point to a network of local resources for those seeking help for a gambling problem. In June 2022, NCPG partnered with the Council on Compulsive Gambling of New Jersey Inc. to begin using their 1-800-GAMBLER number as the National Problem Gambling Helpline number. This easy-to-remember number helps reduce barriers to resources for those affected by problem gambling. The National Problem Gambling Helpline Network consists of 29 contact centers that provide information, resources, and referrals for all 50 states and US territories.
The 1-800-GAMBLER Promotional Toolkit is designed to help align messaging about the National Problem Gambling Helpline across gambling operators, media, state agencies, healthcare providers, and other organizations promoting the helpline to the public. Aligned and consistent messaging promoting a single point of contact is vital to ensuring public clarity about where to seek help for a gambling problem. The toolkit includes a variety of resources to help organizations promote 1-800-GAMBLER, including brand guidelines, logos, and social media shareables. The toolkit is available at no charge on the NCPG website.
The 1-800-GAMBLER promotional toolkit can be accessed at ncpgambling.org/helpline-toolkit.
Additionally, NCPG has launched a National Problem Gambling Helpline Analytics Dashboard. The dashboard is available to the public at no charge. It is designed to provide transparency and insight into the trends and patterns of incoming traffic to the National Problem Gambling Helpline. The dashboard includes interactive charts and graphs that allow users to filter the data by date, state, or contact method.
The National Problem Gambling Helpline Analytics Dashboard can be accessed at https://www.ncpgambling.org/helpline-dashboard/.
“We are thrilled to release these resources for the National Problem Gambling Helpline. Our research indicates only 45% of Americans would know where to get help for someone with a gambling problem. We hope this toolkit will make it easier for organizations to raise awareness of the Helpline and connect people with the resources they need,” Keith Whyte, Executive Director of the NCPG, said.
The toolkit and the dashboard are part of NCPG’s ongoing Helpline Modernization Project. Funded by a grant from the NFL via the NFL Foundation, NCPG is working to make updates to the National Problem Gambling Helpline, including enhancements to network services, training, operations, and public awareness. This project will enable NCPG to increase awareness of and improve access to high-quality services that are available to individuals, families, and communities impacted by problem gambling.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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