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Working Outside the Box: Fanatics Betting and Sports CEO Matt King Joins as Keynote Speaker at SBC Summit North America

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Matt King, the Chief Executive Officer for Fanatics Betting and Gaming, is poised to captivate audiences by dissecting his game-changing strategy of assembling a team of experts from beyond the traditional confines of the industry. This bold approach will be the focal point of King’s exclusive speech at the highly-anticipated SBC Summit North America conference and exhibition.

The ‘Keeping it Fresh: Revolutionizing Sports Betting and iGaming with a Fresh Mindset’ keynote will open the first full day of the event and the ‘Leaders’ conference track (Wednesday, May 10th), at the leading iGaming and sports betting event in North America, taking place at Meadowlands Exposition Center, New Jersey.

During his keynote, King will reveal his strategy for elevating the Fanatics Betting and Gaming brand. The Chief Executive Officer will explain how building on an already proven brand like Fanatics, harnessing the power of a devoted sports fan database and embracing the company’s pioneering approach to talent acquisition can result in fresh strategies that have the potential to revolutionize the industry.

After spending over a decade at KKR, a global investment company, King joined industry giant FanDuel as the Chief Financial Officer. Following this tenure, he held the position of President of Regional Operations and Corporate Development at Cottingham and Butler, an insurance broker. King then returned to FanDuel and spent his last four years at the helm of the company. In 2021, he joined Fanatics Betting and Gaming, leaving FanDuel as one of the most successful industry leaders.

Fanatics had an opportunity to use its recognizable brand name, infrastructure, tech, database, hundreds of sports partnerships and innovative mindset to go beyond merchandise and explore areas across the entire sports ecosystem. In August 2021, Fanatics announced plans to evolve into a leading global digital sports platform through expansion into new verticals including physical and digital trading cards and collectibles, sports betting and iGaming. Soon after, Fanatics Chief Executive Officer, Michael Rubin, announced he would be creating Fanatics Sportsbook and by the summer of the same year had recruited King as Chief Executive Officer of their new division, Fanatics Betting and Gaming.

In January 2023, King and his team entered the legal sports betting market with the official launch of Fanatics Betting and Gaming’s new retail sportsbook at FedEXField, Maryland. In a unique move in the industry, the Fanatics Sportsbook is currently beta testing with sports fans in Tennessee and Ohio. King believes that working with customers in a beta testing situation is one of the fresh perspectives that has the potential to deliver a sports betting and iGaming product that sports fans deserve.

“We are beyond excited to have Matt King as a keynote speaker at SBC Summit North America,” the Founder and Chief Executive Officer for SBC, Rasmus Sojmark, said. “Matt has the unique advantage of already having an established and celebrated legacy within the industry whilst still having so much to offer. His innovative thinking and highly-regarded insight is catapulting the industry into a new age of accessible and celebrated playing. His discussion on revolutionizing sports betting and iGaming is sure to be both fascinating and invaluable.”

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

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BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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