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European Gaming Congress 2024

Canada

SBC Summit North America Introduces Game-Changing AI Matchmaking App, SBC Connect Plus

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SBC is proud to introduce SBC Connect Plus, an innovative and improved version of the event app, powered by cutting-edge AI matchmaking technology. Aimed at enhancing the attendee experience by providing personalized solutions, the new app will be used for the first time at the upcoming SBC Summit North America conference and tradeshow.

With SBC Connect Plus, event attendees will have the opportunity to harness the power of artificial intelligence by updating their profiles and preferences, providing the app with the necessary information to deliver on its matchmaking promises. Through sophisticated algorithms, the app will process the information and provide curated meeting suggestions based on attendees’ interests and preferences, facilitating meaningful business connections.

Michael Mandl, Chief Growth Officer at SBC, said: “This marks a significant leap towards enhancing our events, starting with SBC Summit North America. As the rise of AI continues its unstoppable trajectory, we are committed to embracing and leveraging its potential to benefit our attendees. To that end, we are launching an enhanced version of our event app that will streamline the process of identifying relevant leads based on attendees’ areas of interest, along with other perks.

“This app is designed to save time and elevate the overall event experience. This is a significant investment from SBC and we hope to see our attendees embracing this opportunity by downloading the app and updating their information. While AI is undoubtedly powerful, it still relies on people’s input to fulfill its purpose. It’s crucial to provide the app with the necessary information to help it excel in its matchmaking endeavors.”

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Exhibitors and sponsors will be granted exclusive early access to the app, allowing them to update their company information with branding elements and documents, such as company brochures. They will also have the ability to add their products and services, supported by video materials, descriptions, and product category tags. Additionally, all companies exhibiting at the event will receive exclusive access to a game-changing on-site lead retrieval tool, enabling them to easily scan attendee badges and utilize AI-powered scoring to assess the quality of leads.

Registered attendees will receive a personalized invitation to the event app, providing them with the opportunity to update their personal information and interests. App users will be able to effortlessly search companies, people, and products, and identify ideal business partners that align with their specific needs, thus maximizing networking opportunities at the event.

This robust platform will facilitate the exchange of information prior to the event, allowing exhibitors, sponsors, and attendees to enhance their brand visibility and personal profiles in a visually compelling and informative manner, and making them easily discoverable by fellow event attendees through the app’s powerful search functionality.

Those who download the app will get to elevate their networking experience by utilizing the app’s advanced Engagement Hub, which enables them to effortlessly identify and connect with relevant attendees, schedule 1-1 meetings by sending out meeting requests, all within the app without the need for external searches for contact details. Each attendee will have a seamless view of meeting requests sent and received, with the ability to swiftly approve or decline them based on relevance. The approved meeting requests will then be integrated into their schedule, ensuring a highly efficient experience at the event.

Moreover, registered delegates will have access to the comprehensive conference agenda, enabling them to mark their favorite sessions, seamlessly navigate the exhibition floor during the Summit using the interactive floor map, and stay updated with push notifications to ensure they never miss any important action.

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App users will also have the advantage of managing their busy event schedule in one place. They will be able to edit their notification settings and benefit from automated calendar sync to ensure they never miss a conference session or important business meeting they have planned to attend. Additionally, they will receive a timely reminder email with their daily meetings schedule during each conference day, ensuring they stay organized and make the most out of their networking opportunities.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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