Andrew Sneyd
FanDuel Partners with Charles Barkley for NBA Playoff Ad Campaign
FanDuel, the premier online gaming company in North America and an official sports betting partner of the NBA, announced the launch of “Think Like a Player,” a new ad campaign for the much-anticipated NBA playoffs that utilizes deepfake technology to bring back a legendary NBA player from his prime playing days.
In partnership with NBA Analyst and legend Charles Barkley, “Think Like a Player” will introduce the world to a deepfake-generated version of a young Barkley from the 1990’s, dubbed “Young Chuck”. Barkley will encourage FanDuel users to think like a player when placing wagers on the platform, recruiting his younger self to help fans understand how they can create exciting Same Game Parlays on their favorite players. FanDuel will offer all customers unique betting markets and new customers a special signup offer of bet $5, get $150 in Bonus Bets with additional offers coming throughout the postseason.
“We’re excited to tap into the energy of the NBA playoffs as well as the fanhood for Charles. This campaign will not only cement FanDuel’s place in the conversation of brands that are adding to the sports experience but continue to give us the opportunity to flex our creative muscle and demonstrate how we’re reaching our target audience in unique ways,” Andrew Sneyd, EVP of Marketing at FanDuel, said.
Andrew Sneyd
Rob Gronkowski to Attempt Live Field Goal During Super Bowl with $10 Million in FanDuel Free Bets on the Line
FanDuel Group, the premier online gaming company in North America, announced the “Kick of Destiny,” a campaign featuring four-time Super Bowl Champion and five-time NFL Pro-Bowler, Rob Gronkowski, who will attempt to kick a field goal during a live Super Bowl LVII television commercial. Any customer who places a Super Bowl bet of five dollars or more on FanDuel will win a share of $10 million in free bets if Gronkowski kicks the field goal.
FanDuel introduced the campaign with the first spot in the campaign featuring Gronkowski returning to football for the Super Bowl – this time as a Kicker during a commercial. The integrated campaign will follow Gronk’s journey throughout the NFL playoffs, including his training with a legendary NFL kicker, as he aims to win fans their share of $10 million in free FanDuel bets.
“Whether it’s kick-off, a touchdown or an important play that will decide a season, FanDuel knows moments matter. Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together, and give them something to collectively cheer for. It’s an unprecedented field goal attempt on live TV…so anything can happen,” Andrew Sneyd, Executive Vice President of Marketing at FanDuel, said.
“I spent my career catching the ball, but I always knew I could kick it and now I’ll do it live in front of football fans everywhere during the Super Bowl. With $10 million in free FanDuel bets on the line, I’m training every day to give fans something to root for and to watch the ‘Kick of Destiny’ live on national television,” NFL legend Rob Gronkowski said.
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