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Brazil

F12 Mania Scores a Goal in Brazil, with WeAreLottery

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Brazilian lottery site F12 Mania is now live, thanks to WeAreLottery and WeAreGame’s white-label platform solution. It’s bound to be a huge hit in South America’s biggest country.

F12 Mania – the Home of Mega F12 Lottery!
The impressive new website is packed with plenty for Brazilian players to get excited about. Simple and easy to use, the eye-catching design showcases the biggest online lotteries from around the world. Not satisfied with small-win games, big names such as PowerBall, MegaMillion, Euro Jackpot, EuroMillions, Super Enalotto, New York Lotto, Florida Lotto, and MEGA Millions can all be played. Best of all, F12 Mania’s lotteries all come equipped with eye-watering jackpots of seriously life-changing proportions.

The most special of all has to be the official and exclusive Mega F12 lottery, which takes place every Wednesday and Saturday at 8pm (Brasília time). It has mega big-win potential to keep even the most seasoned lottery players happy.

Players can quickly check all lottery results on the site after each draw in one simple click. They also have the option to buy packages to make it easier to take part regularly and can even buy F12 Mania Gift Cards. F12 Mania already has plenty of enticing special offers and promotions in the pipeline and players can get all the latest news from their News Blogs page.

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Futsal Ambassador – Falcão
One of the first things visitors to the site will see is the face of brand ambassador Alessandro Rosa Vieira, or as millions of people across the globe will know him, Falcão!

Falcão is a national hero to millions of futsal fans. Now retired, he is not only known for his powerful left foot and dynamic skills on the court, but he’s also the world’s all-time leading futsal goalscorer in men’s international matches.

Iconic Falcão was named the Best Futsal Player in the World, not once but four times (2004, 2006, 2011 and 2012) and won the FIFA Futsal World Cup Golden Shoe in 2004 and the Golden Ball twice, in 2004 and 2008. His YouTube channel currently has over one million subscribers who enjoy learning futsal tricks and hearing tales from his epic career.

Falcão is already the face and ambassador of the main F12 Bet betting site where futsal is a big draw for fans across all of Brazil.

WeAreLottery & White Label Solutions
F12 uses our custom-designed lottery white-label solution. Our white-label solutions can create a standalone lottery product or complement your existing iGaming venture. Being a mobile-first provider means players can enjoy their favourite games seamlessly across all devices.

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Our lottery solutions offer cross-sell opportunities for clients, prizes, sweepstakes, auctions, instant win games for players, and even the potential to sell branded merchandise. Clients get the most out of their money with tailored marketing automation, fast and secure payments, full insurance, clear analytics, and great customer management. We provide a hassle-free experience that’s rewarding and enjoyable for everyone.

WeAreGame Partnership
According to F12 Mania’s News Blog about lotteries in Brazil, a recent survey of over 3,000 people showed Brazilians play the most online lotteries – more than anywhere else in the world. With this in mind, we can’t wait to see what’s in store for everyone at F12 Mania. This is only the start of our exciting journey together.

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Brazil

Gaming Corps makes debut in regulated Brazil

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Provider among a small number of studios that went live from day one with more than 50 games already being enjoyed by players at big name brands like Betano and Superbet

Gaming Corps, a publicly listed game studio based in Sweden, has made its hotly anticipated debut in the newly regulated Brazilian iGaming market.

The developer is one of a small number of providers offering 50+ slot, casino and non-traditional games to operators in the market, which opened its doors to regulated online gambling on 1 January 2025, from day one.

Gaming Corps content is already live with some of the leading operators in the market including the likes of Betano, Sportingtech and Superbet. The studio is now looking to join forces with other brands so they too can launch its in-demand content to their players.

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Gaming Corps anticipates huge interest in its non-traditional casino content including Mines and its unique Smash4Cash™ game series.

The provider’s most popular games among Brazilian players include Penalty Champion and Jet Lucky 2 but operators can access Gaming Corp’s entire portfolio including Casino Slots, Table Games, Multiplier Games, Ine Games, Plinko Games and Smash4Cash™ titles.

Brazil is set to be one of the largest iGaming markets in Latin America and is estimated to be worth up to $1.4bn in 2025 alone rising to $3.7bn by 2029 according to H2 Gambling Capital.

Juha KauppinenCEO of Gaming Corps, said: “The entire industry has been working very hard to be prepared for Brazil launching on January 1 2025, and this includes the entire Gaming Corps team.

“Competition is of course fierce but that also makes our achievement of being among the first providers to launch into the market with more than 50 games even stronger.

“Gaming Corps was one of the very few suppliers already live on day one with so many games on the leading operators, and we will now work even harder to get them live on even more licensed brands in the coming weeks and months.

“The potential in Brazil speaks for itself, and with our unique non-traditional games and our ability to create localised experiences, we have high hopes for the Brazilian market becoming a success for us and our operator partners.”

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The post Gaming Corps makes debut in regulated Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Push Gaming makes market entry with several operators in Brazil

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Push Gaming has laid a down marker for its ambitious 2025 growth by taking its content live in Brazil across a number of top brands, signalling a further major regulated market entry in its recent impressive commercial activity.

The launch sees Push’s strong games portfolio roll out to players on day one of the newly regulated market via several leading operator brands, including tier-one names such as Bet365, Entain, Kaizen Gaming and Novibet.

The launch is a milestone in the studio’s commercial development and sees it enter a Brazilian market with vast revenue potential.

The first key announcement of the year for Push Gaming follows a strong finish to 2024, which saw it collaborate with BetMGM in Ontario, the first step in its closer cooperation with the household name. The operator is set to be the exclusive partner in the US with Push when it goes live.

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Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “The last few months have seen some incredibly significant announcements on our commercial roadmap and seeing our games live in Brazil is the latest standout.

“The market there is one of most buoyant, globally, and has absolutely lived up to all the buzz it has received in recent years. That suits our content perfectly, and we know that our performance in Brazil will put us in the best possible position for what is to come in the remainder of the year.

“It is always an honour to work with some of the biggest names in the business, and our launches so early into 2025 are a real sign of our intent for the coming 12 months. These are exciting times at Push Gaming.”

The post Push Gaming makes market entry with several operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Patricio Molloy: WA.Technology is ready to raise the bar for LatAm in 2025

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As we enter 2025, what unique opportunities do you see for WA.Technology in the LatAm iGaming market?

The iGaming market in Latin America is experiencing rapid transformation, and this dynamic shift presents considerable opportunities for companies with the right strategy and adaptability.

We are witnessing a shift from informal, semi-professional operations to a growing demand for a formal, structured, and professional gaming industry that can meet the higher expectations emerging from both regulators and consumers.

At WA.Technology, we are perfectly positioned to leverage our extensive local knowledge to achieve just that. Our team has been working across the region for years, from Mexico to Brazil, Colombia, and beyond, which gives us a unique edge in navigating the regulatory complexities and unique behavioural dynamics of this evolving landscape.

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This authentic regional understanding not only allows us to stay ahead of market trends but also empowers us to innovate in a way that aligns with global best practices while being sensitive to local cultures, customs, and regulations. As the LatAm gaming market continues to mature, we are ready to support operators in a more structured, regulated, and growth-oriented environment.

 

How does WA.Technology plan to maintain its progress across the region in 2025?

Our approach to sustained growth in Latin America is driven by the expertise of our team, who bring years of experience from across the region. The team at WA.Technology has collectively worked across a variety of LatAm gaming markets, gaining firsthand knowledge of local regulations and consumer preferences. This wealth of experience enables us to navigate the ever-changing landscape with agility and precision.

As the region continues to evolve, we will continue to integrate global best practices while remaining flexible enough to address the unique needs of each local market. Our strategy at WA.Technology largely focuses on building close relationships with various local stakeholders, refining our offerings based on real-time feedback and ensuring our presence continues to make a long-lasting difference in the region.

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We are committed to driving long-term growth, building strong partnerships and providing the best possible value to our clients across Latin America.

 

For operators looking to enter Latin America in 2025, what are some of the key trends/nuances they need to be aware of? And how is WA.Technology helping them to navigate these?

Entering the Latin American market in 2025 presents a variety of opportunities for growth. However, operators looking to make the most of what this region has to offer must carefully consider local regulations, consumer behaviour, and cultural differences in each country. After all, LatAm is not one homogenous region – each country has its own unique dynamics at play.

Regulatory frameworks continue to evolve rapidly, with each individual regulator in the region setting its own rules, meaning that operators must be highly adaptable and well-prepared for any future legislative changes. But regulations aren’t the only challenge.

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Understanding local consumer habits, preferences, and cultural nuances is equally critical to building a successful operation. For example, the products players enjoy in Brazil are likely to be completely different to those favoured by Mexican bettors.

At WA.Technology, we help operators navigate these complexities by offering solutions that are fully compliant with local laws and tailored to meet the diverse needs of Latin American consumers.

We don’t see ourselves as just a technology provider; we want to be a trusted partner, supporting operators in their journey to understand the regulatory environment and local market dynamics, ensuring they’re well-positioned for long-term success.

 

With Brazil now live, how does WA.Technology plan to gain an edge in what is likely to be a highly competitive market?

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Brazil is undoubtedly the flagship market in Latin America, and we’ve been preparing for this moment for some time. With a market of such size and potential, competition is bound to be hard. However, we are confident that our extensive local presence and tailored approach will give us a distinct edge unmatched by any other provider on the market.

We’ve made significant investments in Brazil, building a team that is highly knowledgeable about the local market and deeply embedded in the regulatory landscape. I am proud to say our team has worked extremely hard to ensure we were ready in time for the new regulations in Brazil and that we are in a position now to grow even further in this market as a result. With dedicated local offices, a strong team of regulatory experts and seasoned professionals with operational expertise, we are well-equipped to navigate the complexities of Brazil’s rapidly growing iGaming market.

Our extensive knowledge of the local market and commitment to delivering innovative, market-specific solutions allows us to provide licensed operators with the tools they need to succeed in this competitive space.

 

How will your approach to Brazil differ from that of the wider LatAm market?

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While Brazil is undeniably one of the largest and most significant markets in Latin America, our approach to the region as a whole is both comprehensive and tailored to the unique characteristics of each country.

We recognise that Latin America is a highly diverse and dynamic market where each country presents distinct opportunities, challenges, and regulatory landscapes.

At WA.Technology, we adopt a market-specific strategy across our entire business, ensuring that we provide localised solutions that meet the unique needs of each country while maintaining a strong, responsive presence in all key markets.

Our team brings extensive experience from working in countries such as  Argentina, Chile, Peru, Ecuador, Colombia, the Dominican Republic, and Mexico. In fact, we recently expanded our footprint by opening offices in Mexico City, which allows us to stay closely connected to local developments and offer even more tailored support to our partners in this market.

Mexico is particularly important to us in terms of future growth, and we view it as a key focus for WA.Technology alongside Brazil. Our integrated, flexible approach ensures we can remain agile across the entire region, responding effectively to each market’s specific demands while maintaining a cohesive regional strategy.

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What are your goals for expanding WA.Technology’s footprint in LatAm over the next 12 months? And how do you plan to achieve these?

Looking ahead to the rest of 2025, our key goals for expanding WA.Technology’s footprint in Latin America is rooted in two fundamental pillars: extensive market knowledge and strong local presence.

As the region evolves at a rapid pace, staying ahead of market shifts requires constant attention. Our strategy is to maintain a physical presence in every major market, fostering relationships with local stakeholders, regulators, and operators. By doing this, we are able to anticipate changes in the wider market and position ourselves as a proactive, solutions-driven partner, ensuring that our partners can retain their competitive edge.

We aim to further solidify our relationships with key players across the region and remain highly engaged in local markets, adapting our solutions in real-time to meet emerging needs.

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Our focus on continuous engagement ensures that we’re always in tune with the evolving landscape, positioning WA.Technology to lead the way in driving innovation and delivering value in Latin America.

The post Patricio Molloy: WA.Technology is ready to raise the bar for LatAm in 2025 appeared first on Gaming and Gambling Industry in the Americas.

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