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New Report: Gaming Industry Workforce More Diverse than U.S., Hospitality Benchmarks Analysis of EEOC Data Details Gaming’s Advancements on Diversity

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Today, the American Gaming Association (AGA) released new research providing an in-depth examination of diversity in the gaming industry workforce. The findings show that the gaming industry is more diverse than national and hospitality industry benchmarks and boasts a diverse executive pipeline, while identifying opportunities on gender representation.

“Consumers, policymakers and investors are raising their expectations for all businesses on how they contribute to society beyond the bottom line,” said AGA President and CEO Bill Miller. “Encompassing data from across commercial, tribal and manufacturing gaming verticals, the survey both highlights our industry’s leadership on diversity while presenting areas for continued progress.”

The study’s findings show tangible results of the industry’s broad reach and commitment to representing local communities:

  • More than 6 in 10 (61%) of gaming industry employees are minorities, compared to 52 percent of the broader hospitality industry and 42 percent of the total U.S. workforce.
  • 23 percent of gaming employees are Hispanic and 19 percent are Black—both higher than the national workforce and in line with the hospitality industry.
  • 60 percent of operator employees are minorities, up nearly 20 percent from 2011 and higher than the hospitality sector and national workforces overall.
  • 45 percent of gaming manufacturer employees are minorities, compared to 38 percent of the broader electronic manufacturing workforce.

Importantly, across job levels, gaming’s leadership pipeline is significantly more diverse than national averages at the first/mid-level manager and professional levels: 45 percent of first/mid-level managers are minorities while 43 percent of professionals are minorities, both 10 to 12 points above national and hospitality benchmarks.

Gender diversity presents an opportunity for the industry. Gaming’s workforce is 48 percent female, in line with the national workforce, but representation drops off at more senior level job classifications.

“As today’s report shows, our industry has made impactful strides toward becoming more diverse, but there is more work to do,” added Miller. “The AGA will use this research to engage our membership on how we can collectively advance DEI in gaming in the months and years to come.”

The benchmarking report comes a year after the AGA identified core pillars of ESG in gaming: advancing sustainability, strengthening DEI, investing in communities and leading responsibly.

Methodology

A total of 26 AGA member organizations participated in the study, including companies from the manufacturer (8) and the commercial and tribal operator (18) segments of the gaming industry. Through the EEO-01 form, participants provided gender, race/ethnicity and job classification data for their workforces. Participants submitted data to a third-party accounting firm which calculated the various diversity metrics and safeguarded confidentiality. The data submitted has been reviewed for consistency across participants.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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LuckyStart Casino Adds New Payment Method

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LuckyStart Casino has announced the addition of a new payment method – Interac – available for all players in Canada, in order to make it easier for their customers to fund their account balance and cash out their winnings quickly.

The brand is aware of the popularity of this payment method amongst Canadian players, and hence, it has decided to add it and enable flexible deposit and withdrawal limits, in order to be considered as the best Interac casino in Canada, especially since the brand is also releasing Interac-exclusive bonuses and promotions.

Furthermore, LuckyStart has announced flexible limits for deposits and withdrawals, to make it easier for players to fund their account balance and cash out their winnings, offering instant approval and same-day processing, which are traits that LuckyStart believes are going to position it as the best Interac casino in Canada.

LuckyStart now supports Interac on the desktop and mobile website, offers exclusive bonuses for Interac bonuses, as well as instant withdrawals, and unrestricted access to their catalog of 5000+ real money games.

LuckyStart believes there is no better way to celebrate an accomplishment in the online gambling world than by launching new bonuses and promotions. That’s why the brand has released a new welcome bonus package for all players who deposit via Interac, as LuckyStart envisions becoming the best Interac casino in Canada.

This new welcome bonus package available for all Interact deposits rewards players with up to $4800 in free bonus money across their first 4 deposits, along with 400 Free Spins. When compared to the welcome packages offered by other Interact casinos, LuckyStart stands out with the biggest offer currently available.

The post LuckyStart Casino Adds New Payment Method appeared first on Gaming and Gambling Industry in the Americas.

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