Brooks Pierce
Inspired Launches iGaming Content in Pennsylvania with Caesars Sportsbook & Casino
Inspired Entertainment, a leading B2B provider of gaming content, systems and solutions, announced that it has launched its premium iGaming content with Caesars Sportsbook & Casino in the state of Pennsylvania.
“We are thrilled to partner with Caesars Sportsbook & Casino to deliver premium iGaming content to its players in Pennsylvania. This partnership builds on the success we’ve seen throughout the state with our other partners, as well as in both New Jersey and Michigan, and we are excited to offer the player-favorite themes Big Spin Bonus, Big Bonus, Big Fishing Fortune, and Gold Cash Free Spins to the Caesars player base. It is a pleasure to work with the Caesars Sportsbook & Casino team, and we congratulate them on this exciting launch,” Brooks Pierce, President and CEO of Inspired, said.
“We are very excited to partner with the Inspired team to provide players with best-in-class iGaming content in Pennsylvania, one of the largest iGaming states in North America. Our key focus is delivering players the best titles on our iGaming platform, and we’re proud to work with Inspired to elevate our iGaming platform in this important market,” Matthew Sunderland, SVP of iGaming at Caesars Digital, said.
Brooks Pierce
Inspired Entertainment Partners with Aristocrat Interactive to Launch Revolutionary Online V-Lottery Gaming Suite for the Virginia Lottery
Inspired Entertainment Inc., a leading provider of B2B gaming content and systems, has announced the extension of its partnership with global aggregation leader Aristocrat Interactive to provide the Virginia Lottery with a comprehensive suite of Inspired V-Lottery scheduled Virtual Sports games, set to transform the iLottery gaming landscape. The supply shall be made via NeoPollard Interactive LLC, jointly owned by Pollard Banknote Limited and Aristocrat Interactive.
With this partnership, the Virginia Lottery will become the first lottery in the US to offer Inspired’s online V-Lottery content, marking a significant milestone in the evolution of lottery gaming. The initial game offerings will include exciting options in virtual football, virtual basketball, and virtual horse racing, with plans for future expansion to encompass a broader range of Virtual Sports, ensuring an engaging experience for lottery players.
The V-Lottery games will be available online, allowing Virginia residents to access and enjoy these innovative gaming experiences through the Virginia Lottery website and mobile app. The target launch date for this new offer is set for mid-2025, continuing to position the Virginia Lottery at the forefront of iLottery innovation.
“We are honored to partner with Aristocrat Interactive and NeoPollard Interactive, to bring this unprecedented gaming experience to the Virginia Lottery. This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for good causes,” said Brooks Pierce, President and CEO of Inspired.
“As a new online content provider, Inspired is contributing to the expansion of our iLottery games portfolio. The Virginia Lottery will become the first lottery in the United States to offer online Virtual Sports, supporting our strategy of attracting new players and providing fresh, exciting gameplay experiences,” said Scott Kenyon, Deputy Executive Director of Marketing at the Virginia Lottery.
AGLC
Inspired Entertainment Partners with AGLC
Inspired Entertainment Inc., a leading B2B provider of gaming content, technology, hardware and services, announced that it has entered an agreement with Alberta Gaming, Liquor and Cannabis, an agency of the government of the Canadian province of Alberta that oversees casino gaming (AGLC). Following a successful six-month trial period, AGLC has committed to purchase 150 new Valor terminals. Deployment of the new terminals is expected to be completed by the end of the second quarter of 2024.
“We are delighted to welcome AGLC as a valued customer. AGLC’s decision to order 150 Valor cabinets underscores the success demonstrated during the trial period as well as the strength of our product portfolio. We look forward to a long and prosperous partnership with AGLC,” Brooks Pierce, President and Chief Executive Officer of Inspired, said.
“We remain committed to expand in the attractive Canadian markets by delivering exceptional gaming solutions with both our gaming and digital products. Adding Alberta to our existing footprints in Ontario and Saskatchewan is the next step as we continue to see growth opportunities from the Canadian markets.”
Brooks Pierce
Inspired Appoints Ian Freeman as Chief Commercial Officer
Inspired Entertainment has announced the appointment of Ian Freeman as its new Chief Commercial Officer. Freeman takes on his new CCO role with effect from November 16. His responsibilities will include the innovation, delivery, and growth of Inspired’s Virtual Sports products.
Ian is a seasoned industry veteran with more than two decades of experience in sports and iGaming. He has held key leadership positions in global gaming and technology, working with top companies in the industry.
Most recently, Ian served as Chief Revenue Officer for FSBTech, a leading sports and iGaming platform provider. He focused on driving customer acquisition and retention, revenue growth, and global market expansion, including successful launches in Ontario and South Africa.
Prior, Ian served as Vice President Global Business Development & Commercial at IGT PlayDigital, where he was instrumental in the rollout of IGT PlaySports across North America and helped drive the commercial growth of IGT PlayDigital’s iGaming content portfolio worldwide.
Ian’s impressive career also includes a five-year tenure at Kambi, a top sports betting technology provider, where he served as Chief Commercial Officer and was a member of the executive management team that navigated the company’s successful IPO.
“Ian’s extensive background in the sports betting industry, including leadership roles at Kambi, IGT, and FSBTech as Chief Revenue Officer, is invaluable to our team. With a proven track record in commercial, operational, and technical areas, Ian brings the perfect balance of capabilities needed to elevate our Virtual Sports business to the next level. Virtual Sports is a key driver of the growth strategy of Inspired and we are excited to add Ian to this key leadership role,” Brooks Pierce, President and CEO at Inspired Entertainment, said.
Ian succeeds Steve Rogers, who after 25 years with Inspired has decided to pursue other opportunities.
“I would like to thank Steve for his many contributions to the Company over the years. He has been a big part of our success. We wish him all the best in his future endeavors,” Brooks Pierce added.
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