Canada
Not making progress
Yordan Petkov, Product Owner at Silverback Gaming, talks about some of the unique challenges studios are facing when developing slots for the US market
Momentum is starting to build behind legal online casino in the US, with a growing number of states rolling out regulatory frameworks and awarding iGaming licences to operators. This is creating a significant market for studios to explore, with increasing demand among operators and players for new and exciting slot content.
This opportunity has not gone unnoticed by studios that have made their name in the European market, with many now turning their attention to North America. But those that think the slots that top the charts in the likes of the UK, Sweden and Italy will be as successful in the US are mistaken.
The US is a very different market when it comes to culture and player expectations. Added to this are the regulatory requirements that studios must ensure their games comply with. This means not being able to launch slots with certain mechanics and features, and this in turn makes for a challenging environment in which studios must produce games that hit the spot with players.
The classics are always the best:
At the moment, players seem to be drawn to the slots they recognise from the gaming floors of their favourite land-based casinos in Las Vegas and beyond. I’m talking about slots such as Cleopatra and Wheel of Fortune. Online casinos stock these games as it is a great way to transition players online for the first time via titles they are familiar with and trust.
But as the market matures, player expectations will change with more complex games coming into favour. Of course, modern slots with gripping mechanics and engaging bonus features will also have greater appeal among the lucrative but hard-to-reach Millennial and Generation Z audiences, which operators will want to tap into via their online offerings.
However, the US presents a unique challenge for studios to overcome in that states have specific regulations that relate to the features that are and are not permitted in online slots. In particular, there is a ban on progressive features that are carried over several spins. In short, each spin is seen as an independent game round so all features must begin and end within that spin.
So, what does this mean? No progress bars, no collectables, no multipliers or free spins that build as the game plays out. Essentially, all the things that make modern slot games so exciting to play. This is leaving studios with a bit of a conundrum – how to hold the player’s attention for longer periods when any potential progression made in a single spin is lost on the next spin.
The clock is ticking:
This is forcing studios to think outside of the box, and that of course is a good thing. The key is to come up with concepts, mechanics and features that build high levels of anticipation into a single spin. This can include things like offering a second chance to win on every base game bet – this is something that we have done with our ClockwaysTM mechanic.
The way it works is that the outer symbols rotate clockwise, changing the symbol positions to create more, bigger wins in a way that keeps players on the edge of their seats.
Another tactic studios can look to explore is adding progression into multi-round bonus features such as free spins. With free spins usually lasting eight rounds or more, there is scope to bring in elements of progression here with any progress made reset once the bonus round comes to an end. This is easier said than done and requires super-smart mathematicians to create the models behind such mechanics while ensuring compliance with regulatory requirements.
But it’s not just the gameplay where studios can try new things. There is plenty of room to be creative around themes, design, sound and even narratives and characters that run through the game. US players are drawn to a wide range of slot themes, from magic to the Wild West as well as dragons, farming, sports, Egypt and Norse.
There is so much that can be done here to take these classic themes and elevate them through stories, characters, striking artwork and immersive sound. While the gameplay is always crucial to engagement, so too is the look and feel of the game.
Of course, the ultimate success of a game requires all of these factors coming together – theme, design, sound, math and gameplay. The US does present some unique challenges for studios to overcome, but those with the right teams in place will be able to work together to create compelling slot games that are fully compliant with the rules in each state.
It’s a tough hurdle to clear, but it’s what makes the US market so interesting for studios.
GeoLocs by mkodo, proven and trusted provider of geolocation services built exclusively for the iGaming industry, is excited to announce its partnership with casino operator, Casino Time. This collaboration marks a significant milestone in delivering secure and seamless online gaming experiences to Casino Time players in Ontario.
With the legalisation of iGaming in Ontario 2 years ago, regulatory compliance and player safety are top priorities for operators across North America. GeoLocs state-of-the-art geolocation compliance technology, coupled with its dedication to data protection (as seen by the recent ISO certification), provide Casino Time with guaranteed compliance while prioritising player privacy.
Through GeoLocs’ intuitive and easy-to-implement SDK and the highly self-serviceable GeoLocs platform, Casino Time provides its players with a seamless user experience, requiring no additional downloads, resulting in uninterrupted access to their favourite games while maintaining compliance with Ontario’s iGaming regulations.
Jeffrey Holmes, COO at Casino Time said: “Casino Time’s mission is to create the best possible gaming experience for its users and partnering with GeoLocs for our geolocation verification service means that we can provide our players with an online casino experience like no other. An experience that is secure and seamless, whilst also remaining compliant with regulations set out by the province of Ontario. The support provided by the team at GeoLocs has been incredible and their knowledge of geolocation and the Ontario market is second to none. With GeoLocs, we can ensure that our operations meet regulatory requirements while delivering a frictionless experience for our players.”
Stuart Godfree, Managing Director at mkodo, said: “We are excited to partner with Casino Time to support their expansion into the Ontario iGaming market. GeoLocs is designed to prioritise data protection and regulatory compliance while delivering a seamless experience for both operators and players. With GeoLocs technology, Casino Time can operate with confidence, knowing that they are meeting regulatory standards and providing their players with a safe and secure gaming environment.”
The partnership between GeoLocs and Casino Time demonstrates a shared commitment to excellence, compliance, and player experience in the iGaming industry. By leveraging GeoLocs’ advanced geolocation technology, Casino Time aims to enhance its position as a leading provider of online gaming experiences in Ontario.
Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Historic Transaction of Casino Nanaimo
Great Canadian Entertainment, Canada’s leading gaming and hospitality company, announced that it has signed a definitive agreement to sell its landmark Vancouver Island property, Casino Nanaimo, to Petroglyph Development Group Ltd (Petroglyph) in a historic transaction for both parties. Petroglyph is a wholly owned corporation of the Snuneymuxw First Nation dedicated to realizing the economic potential of the Nation.
Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to customary closing conditions as well as customary approvals by the regulatory authorities. Under the terms of the definitive agreement, the Company will provide transition services to Petroglyph for up to two years post-closing.
“We are very pleased to have executed this agreement. As the operator of Casino Nanaimo since its inception in 1986, we believe that under Petroglyph’s steady management, this transaction will provide Casino Nanaimo, its guests and team members with an exciting new chapter. We look forward to the closing and then working with the Petroglyph team during the transition period to ensure an outstanding outcome for all parties,” said Matt Anfinson, Chief Executive Officer of the Company.
“We celebrate our partnership with Great Canadian and our entry into B.C.’s casino industry. We are committed to bringing Snuneymuxw’s local expertise to an established tradition of outstanding guest service and meaningful community contributions. Honouring the decades of work by past Snuneymuxw Chiefs and Councils, we look forward to closing the definitive agreement and realizing our collective vision with the Great Canadian team. This collaboration promises to bring significant benefits and substantial economic growth to our Nation and the local community,” said Snuneymuxw Chief Mike Wyse.
Erralyn Joseph, President of Petroglyph Development Group (PDG), said: “The Snuneymuxw group of companies are profoundly honoured to support Snuneymuxw economic growth in significant and meaningful ways. In addition to our pending acquisition of the business, we are honoured to announce the return of the associated land once closing is completed, a part of the Snuneymuxw xwsol’lexwel village. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing the region’s economic growth in support of all its residents.”
Ian Simpson, Chief Executive Officer of PDG, said: “Acquiring this significant asset will unlock unprecedented economic potential for Snuneymuxw and PDG, paving the way for transformative growth in Snuneymuxw’s economy and the profits that PDG returns to our Nation.”
McMillan is serving as legal counsel to Great Canadian. McCarthy Tétrault is acting as legal counsel and KPMG Corporate Finance Inc. is acting as financial advisor to Petroglyph.
Canada
Canada set to host the next BLAST R6 Major with world’s best Rainbow Six esports players to compete in Montreal in November
World’s best Rainbow Six Siege esports teams from 9 regions will compete in Montreal, Canada. $750,000 in total prize pool up for grabs at final Major of 2024.
Today, Ubisoft and BLAST have released details for the final BLAST Rainbow Six Major of Season 2024, which is due to take place in Montreal, Canada from 7 to 17 of November.
Rainbow Six Esports is back in Canada for the first time since 2023, with Montreal’s Verdun Auditorium set to welcome 20 of the world’s best teams over two weeks in November. The BLAST R6 Major Montreal will feature a three-phase format with the final weekend playing out in front of a live audience with thousands of fans expected to pack out the Verdun Arena.
Tickets are available here: eventim.ca
Dates & location:
- Phase 1: 7 – 8 November – not open to public
- Phase 2: 10 – 13 November – not open to public
- Phase 3: 15 – 17 November – open to the public at the Verdun Auditorium, Montreal
Venue: Verdun Auditorium
Address: 4110 Bd LaSalle, Verdun, QC H4G 2A5, Canada
With Stage 2 of the Regional Leagues is set to get underway from September, teams across the nine different regions of BLAST R6 will be looking to become one of the 20 teams to qualify for the Montreal Major. These teams will compete for the lion’s share of the USD $750,000 prize pool, as well as points to qualify for the Six Invitational 2025.
Montreal and Rainbow Six have a long history together since the teams behind the development of Rainbow Six Siege are based in Ubisoft offices in Montreal. The city had previously hosted international Rainbow Six Esports tournaments such as the 2018, 2019, 2020, and 2023 editions of Rainbow Six’s SIX Invitational where Brazilian team w7m had been crowned World Champions.
Additional details on the venue, ticketing, and more are available via Eventim here: eventim.ca
For more information about BLAST R6, please visit rainbow6.com and follow us on social media.
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